Muhammad Bilal Latif
Lahore
Summary
I deliver compelling copywriting that drives conversions and builds brand loyalty. From persuasive ad copy to engaging website narratives, I craft messages that resonate with your target audience and achieve your business goals. I help entrepreneurs and founders drive revenue with powerful copy.
Overview
7
7
years of professional experience
Work History
Ad Copywriter
Let's Get Optimized
Ontario
01.2025 - Current
- Crafted compelling ad copies that significantly improved client lead generation and engagement.
- Developed engaging social media captions tailored to diverse audiences, enhancing brand visibility.
- Collaborated closely with clients to understand their needs, resulting in customized marketing strategies.
Social Media Copywriter
Ground Plan Studio
Kansas
07.2018 - Current
- Developed engaging social media post captions for diverse clients, enhancing brand visibility and audience engagement. Executed multiple newsletter projects, delivering compelling content that increased subscriber retention rates.
- Executed multiple newsletter projects, delivering compelling content that increased subscriber retention rates. Crafted persuasive email copies tailored to different businesses, resulting in improved open and click-through rates.
- Crafted persuasive email copies tailored to different businesses, resulting in improved open and click-through rates.
Ghostwriter
Publishing Life
Venice
03.2024 - Current
- Crafted compelling written assets for entrepreneurs, executives, and creators, including books, articles, and LinkedIn posts, to establish authority and drive engagement.
- Collaborated closely with clients to ensure their voice, vision, and goals were reflected in the written content, resulting in impactful personal branding.
- Helped clients connect and convert through personalized content that resonated with their target audience, ultimately leaving a lasting impact on their audience.
Ad Copywriter
AlphaSignal
New York
02.2025 - 06.2025
- Developed compelling ad copy for bi-weekly email newsletters, enhancing engagement, and driving higher click-through rates.
- Analyzed performance metrics to refine messaging strategies, resulting in a significant increase in open rates.
- Collaborated with the marketing team to align copy with brand voice and campaign objectives, fostering a cohesive marketing strategy.
Landing Page Copywriter
Bidders Pro
Islamabad
03.2025 - 05.2025
- Developed compelling landing page copy that enhanced user engagement and conversion rates.
- Crafted content for key website pages, including Home, Contact Us, and Services, ensuring brand consistency.
- Collaborated with the marketing team to align copy with strategic goals, contributing to a cohesive online presence.
Newsletter Editor
Mindful Being LLC
11.2023 - 06.2024
- Reviewed past issues of the newsletter for ideas on future topics of interest.
- Monitored competitors' newsletters for insight into successful strategies.
- Ensured all content adhered to company standards regarding copyright laws.
- Edited articles for accuracy, grammar, spelling, punctuation, and style consistency.
Ghostwriter
PTW Christian
Tennessee
10.2021 - 06.2023
- Provided social media captions for the client's personal brand.
- Managed social channels like Facebook, Instagram, TikTok, and LinkedIn.
Education
Bachelor of Arts - English Language And Literature
National University of Modern Languages (NUML)
Lahore, Pakistan06-2023
FSC - Pre Medical
GCU Lahore
Lahore, Pakistan09-2019
Some College (No Degree) - Islamic Studies
Naseeha Institute
Lahore, PakistanSkills
- Copywriting
- Ad copy
- Newsletter
- Email copywriting
- Sales copywriting
- Sales Copy
- Sales Copy Review
- Campaign Copywriting
- Website Copywriting
- Sales Funnel
- Social Media Copy
- Direct Response Copywriting
- Outreach Email Copywriting
- Technical Copywriting
- Sales Funnel Copywriting
Languages
Urdu
First Language
English
Advanced (C1)
C1
Arabic
Beginner
A1
Punjabi
Proficient (C2)
C2
Timeline
Landing Page Copywriter
Bidders Pro
03.2025 - 05.2025
Ad Copywriter
AlphaSignal
02.2025 - 06.2025
Ad Copywriter
Let's Get Optimized
01.2025 - Current
Ghostwriter
Publishing Life
03.2024 - Current
Newsletter Editor
Mindful Being LLC
11.2023 - 06.2024
Ghostwriter
PTW Christian
10.2021 - 06.2023
Social Media Copywriter
Ground Plan Studio
07.2018 - Current
Bachelor of Arts - English Language And Literature
National University of Modern Languages (NUML)
FSC - Pre Medical
GCU Lahore
Some College (No Degree) - Islamic Studies
Naseeha Institute
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