Muhammad Asim Khan
Sales Manager
Karachi
Summary
Results-driven professional with an MBA in Marketing seeking a challenging career in a growth-oriented organization. Goal is to lead the organization as a strategic partner to top management team, leveraging skills to contribute to progressive success. Extensive experience in various managerial roles at Smollan Pakistan Field Services, Gizri Corporation, Z&J Hygienic, Abudawood Pakistan, and Matco Rice Processing, honing expertise in sales, merchandising, and supervision. Eager to further develop skills while making a significant impact on organization's growth and success.
Overview
17
17
years of professional experience
Work History
Key Account Manager
Fatima Group (HERBeauty Pvt. Ltd.)
02.2023 - Current
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problemsolving.
- Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
- Developed and delivered presentations to key customers to position products and services.
- Built and maintained strong client relationships to drive business growth.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Expanded key account base by identifying and cultivating new business opportunities.
- Coordinated with marketing teams to create account-specific promotional materials, increasing brand visibility and engagement.
- Set and achieved company defined sales goals.
Regional Sales Manager
Gum Corp (Pvt) Ltd. (Kernelpop)
05.2022 - 01.2023
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of [Number] regional sales representatives and consistently achieved high sales targets.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
Zonal Manager (North)
Smollan Pakistan Field Services
1 2019 - 04.2022
- To ensure delivery of strategic and operational objectives through effective management of performance and the team
- Successfully launched Unilever’s Perfect Store program in Modern Trade
- Achieve perfect store compliance targets MT & GT
- Ensured Unilever’s business growth
- Managed PTC B.A program, meet client expectation during 3 month secondment
- Launched Red Bull Perfect Store program across Pakistan.
- Managed a high-performing team of sales professionals, providing coaching and performance feedback for continuous improvement.
- Established a customer-centric culture within the zone, leading to improved customer satisfaction ratings and repeat business.
- Coordinated with human resources to recruit top talent, ensuring that the zone''s workforce remains competitive and well-equipped for business challenges.
- Optimized resource allocation across the zone by monitoring workload distribution among staff members and adjusting assignments as needed.
- Implemented cost-saving initiatives within the zone, reducing overhead expenses and increasing profitability.
- Defined clear targets and objectives and communicated to other team members.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Zonal Manager (South)
Smollan Pakistan Field Services
04.2017 - 12.2018
- To ensure delivery of strategic and operational objectives through effective management of performance and the team
- Successfully launched Unilever’s Perfect Store program in Modern Trade
- Achieve perfect store compliance targets MT & GT
- Ensured Unilever’s business growth
- Managed PTC B.A program, meet client expectation during 3 month secondment
- Launched Red Bull Perfect Store program across Pakistan.
Area Merchandising Manager
Smollan Pakistan Field Services
08.2016 - 04.2017
- Responsible for managing complete portfolio of Unilever at all Local Modern Trade Stores
- Grew contribution of Imtiaz stores by 45% in 3 years for Super Market Channel in Karachi
- Achieved targets from 2013 to 2016
- Managed direct supplies from company to Imtiaz Super Markets and Chase up Stores after go live.
Sales Supervisor
Gizri Corporation (Pvt.) Ltd. (Distributer Unilever Pakistan)
11.2012 - 03.2014
- Handle Sales Team of MT stores, Handling Merchandisers, Manage supply execution at stores, Manage customers’ credit and ensure availability of all Unilever products at outlets
- Grew contribution of Imtiaz stores by 20% for Modern Trade Division
- Achieved targets of Imtiaz Stores in year 2013
- Successfully Managed the supplies and opening issues of Imtiaz (DHA Branch).
Area Sales Officer
Z&J Hygienic (Pvt.) Ltd.
01.2012 - 11.2012
- Planning and achieving primary and secondary sales targets, Manage and monitoring team performance.
Sales Representative
Abudawood Pakistan
05.2011 - 12.2011
- Ensure availability of all P&G products in all retail outlets in area
- Grew the territory contribution by 40% for branch.
Sales Executive
Matco Rice Processing (Pvt.) Ltd.
05.2007 - 05.2011
- Sales analysis, analyzing market trend & shares, Execution of trade & promotional activities, assist brand manager & marketing manager in development of branding & marketing strategies, look after brand’s sales in 40 countries, ensure in time shipments, Coordination with suppliers to develop packaging & promotional items
- Achieved sales targets of FALAK brand in exports with growth rate of 60%
- Successfully launched company’s five brands in domestic & international markets
- Implement weekly scheduling system for export orders to affect the shipments in time smoothly.
Education
MBA - Marketing
Iqra University
Karachi, Sindh, Pakistan 04.2001 -
Bachelor of Arts - Commerce
Karachi University
Karachi, Sindh, Pakistan 04.2001 -
D.A.E - Electronics Technology
Aligarh Institute Of Technology
Karachi, Sindh, Pakistan 04.2001 -
F.Sc - Engineering (Pre-Engineering)
Govt. Islamia Science College
Karachi, Sindh, Pakistan 04.2001 -
SSC - Science
Metropolis Academy
Karachi, Sindh, Pakistan 04.2001 -
Skills
Key Account Management
Data-driven decision-making
Teamwork and Collaboration
Problem-solving abilities
Adaptability and Flexibility
Organizational Skills
Analytical Skills
Team building
Continuous Improvement
Team Leadership
Sales strategy
Upselling techniques
Coursestrainings
- Emotional Intelligence with Positive Thinking, 1 Day, Smollan (Baseer Sami)
- Designed Thinking, 2 Days, Smollan (Furqan Qureshi)
- Change Management, 3 Days, Smollan (Ali Saeed)
- Train the Trainer, 3 Days, Smollan (Ali Saeed)
- Leadership for Senior Executives, 1 Day, Learning Minds (Sohail Zindani)
- Personal Leadership Excellence, 2 Days, Smollan (Justin Velari)
- Maximizing Team Engagement & Accelerating Task Achievement, 2 Days, Smollan (Ali Saeed)
- Coaching, 2 Days, Smollan (Ali Saeed)
- Exceptional Customer Relationship, 2 Days, The Pak Entrepreneurs
- Managing Perfect Store, 1 Day, Unilever Pakistan
- Perfect Call Procedure, 1 Day, Unilever Pakistan
- CBD College 1 Training, 2 Days, ATCO
- Increasing Profits by Better Branding, 1 Day, IBA
- Negotiation Skills, 1 Day, Paramount Consulting
- Professional Accountancy, 2 Months, IPA
- Visual Basic & MS Office, 6 Months, Cambridge Computer Centre
Socialactivities
- Cricket
- Football
- Movies
Personal Information
Date of Birth: 12/24/83
References
Available upon request
Certificationseducation
- MBA, Iqra University, Marketing, 2011
- B. Com, University of Karachi, Commerce, 2006
- D.A. E, Aligarh Institute of Technology, Electronics, 2006
- F.Sc. (Pre Eng), Govt. Islamia Science College, Pre-Engineering, 2003
- SSC, Metropolis Academy, Science, 2000
Timeline
Key Account Manager
Fatima Group (HERBeauty Pvt. Ltd.)
02.2023 - Current
Regional Sales Manager
Gum Corp (Pvt) Ltd. (Kernelpop)
05.2022 - 01.2023
Zonal Manager (South)
Smollan Pakistan Field Services
04.2017 - 12.2018
Area Merchandising Manager
Smollan Pakistan Field Services
08.2016 - 04.2017
Sales Supervisor
Gizri Corporation (Pvt.) Ltd. (Distributer Unilever Pakistan)
11.2012 - 03.2014
Area Sales Officer
Z&J Hygienic (Pvt.) Ltd.
01.2012 - 11.2012
Sales Representative
Abudawood Pakistan
05.2011 - 12.2011
Sales Executive
Matco Rice Processing (Pvt.) Ltd.
05.2007 - 05.2011
MBA - Marketing
Iqra University
04.2001 -
Bachelor of Arts - Commerce
Karachi University
04.2001 -
D.A.E - Electronics Technology
Aligarh Institute Of Technology
04.2001 -
F.Sc - Engineering (Pre-Engineering)
Govt. Islamia Science College
04.2001 -
SSC - Science
Metropolis Academy
04.2001 -
Zonal Manager (North)
Smollan Pakistan Field Services
1 2019 - 04.2022
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