Polo
Muhammad Ali Bashir
Senior Area Sales Manager
Lahore District
Summary
Driven Area Sales Manager with 10 years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Senior Area Sales Manager
Nestlé Waters
01.2021 - Current
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Collaborated with distributors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Collaborated with clients and distributors to create and promote new products.
Area Sales Manager
Nestlé Waters
01.2016 - 02.2018
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Prepared sales presentations for clients showing success and credibility of products.
- Set and achieved sales targets for designated region.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
Territory Manager Modern Trade
Unilever
01.2015 - 01.2016
- Responsible for 5 USCs & 3 CSD customers
- Jhelum USC, Chakwal USC, Gujrat USC, Sialkot USC, Mandi Bhauddin USC # JhelumTowns: Mangla, Mirpur, Dina, Sohawa, Domeli, PinDadar Khan # Chakwal Towns: Talagang, Balkasar, Kalar Kahar # Sialkot Towns: Pasrur, Sambrial, Daska, Narowal, ShakarGarh # Gujrat Towns: Lalamoosa, Kharian, Jalalpur, Dinga
- Doltana, Kotla, Sarai Alamgeer # Mandi Bhauddin: Phalian, # Jhelum CSD, Sialkot CSD, Kharian CSD
- Recruit, Develop, Motivate and Retain Channel Sales Team in Modern Trade Customers
- Handling Sales Team including Supervisors, Merchandisers and In Store Managers
- Ensure visibility Elements & Plano-gamming of Company Brands in Towns
- Ensure Merchandising Elements on agreed Plano-gamming & share the best options as per need analysis & have a consultative role in devising strategy of the Unilever Brands
- Ensure the Numeric Coverage Plan (Beat the Map, observance of PJP), tapping the untapped Outlets within existing resources & Strong coordination with DCs to avoid CCFOT loss
- Strong follow up & Coordination with Team & Account colleagues to smooth the Operations &
- Financial terms of the Company & hawks eye on Competitor intelligence
- Delivering the Business with outstanding Profit Margins through TLCs with 35 Brands and 400+ SKU’s of the Company
Junior Manager
Unilever
06.2011 - 12.2014
- Deliver Joint Business Plan through customer wise sales analysis (Volume & Value)
- Developing Monitoring Trackers to aid team in delivering targets
- Trend Analysis basis on weekly, monthly and year to date basis
- Making and Splitting Targets of over 100 customers
- Daily Monitoring to keep track of Targets
- Distribution of Allocation for Activities
- Managing Payments of customers, aligning the processes for smooth transactions with coordination of
- Payments Team
- Meet Customers, discuss business, gather feedback, ensure benefit of both
- Correspond with team and Resolve Operational Issues
- Aligning the process of claims for Damage/ Expiry Stocks, maintenance of claim record for scrutinizing
- Making JBP Claims on need basis
- Develop Ramadan Radar and solving operational issues of Ramadan Activity (the biggest corporate event of a year)
- Coordination with Supply Chain on depot-wise phasing, stock arrangement, stock position, ordering process
- Managing the salary of over and above 100 Merchandisers (3rd Party Employees) in overall Pakistan, keeping their record, update on necessary basis
- Conducting Training Sessions of Merchandisers all across Pakistan
- Extraction of Reports & Rectifying errors of data in software (SAP) and raising queries
- Mapping of articles and new customers in system.
Territory Manager Modern
Trade, Unilever
07.2010 - 06.2011
- Managing the entire business of 7 towns (Sargodha, Khushab, Mianwali, Faisalabad, Jhang, TobaTek
- Singh and Mandi Bhauddin)
- Planning and evaluating the business performance and exploring the wide spaces
- Thorough visit to customers to find sale gaps, ensuring on shelf availability of stock, capturing maximum share of shelf and solving operational issues
- Ensuring smooth payments
- Negotiate with customer to sell high marginal SKUs
Territory Sales Manager
Unilever
07.2010 - 06.2011
- Managing the entire business of 7 Regions (Sargodha, Khushab, Mianwali, Faisalabad, Jhang,
- TobaTek Singh and Mandi Bhauddin)
- Planning and evaluating the business performance and exploring the wide spaces to boost up sales
- Ensuring on time delivery of stock and resolving supply chain issues.
Corporate Sales Coordinator
Muhammad Ali Bashir, MAKRO, Pakistan
Habib
08.2009 - 07.2010
- Maintain business relationship with existing corporate clients and extract maximum sale
- Increasing wallet size of existing clients through business promotions/ offerings
- Bring new Corporate Clients on board to increase the market share of MAKRO
- Achieving Month to Date Targets of not only sales but also acquiring and registering new clients
- Ramadan Hamper In-charge for Model Town Store
- Promoted from Executive to Coordinator in less than a year.
Education
Master's Degree - Marketing
Aitchison College
Schooling
University of the Punjab
01.2008 - 01.2009
Bachelor's Degree - Management Sciences, Marketing
University of the Punjab
01.2003 - 01.2007
Skills
MCR
undefinedInterests
Travelling
Hiking
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Timeline
Senior Area Sales Manager
Nestlé Waters
01.2021 - Current
Area Sales Manager
Nestlé Waters
01.2016 - 02.2018
Territory Manager Modern Trade
Unilever
01.2015 - 01.2016
Junior Manager
Unilever
06.2011 - 12.2014
Territory Manager Modern
Trade, Unilever
07.2010 - 06.2011
Territory Sales Manager
Unilever
07.2010 - 06.2011
Corporate Sales Coordinator
Muhammad Ali Bashir, MAKRO, Pakistan
08.2009 - 07.2010
Master's Degree - Marketing
Aitchison College
Schooling
University of the Punjab
01.2008 - 01.2009
Bachelor's Degree - Management Sciences, Marketing
University of the Punjab
01.2003 - 01.2007
trainings
Training at UNILEVER Pakistan Ltd:
· Business Communication Workshop by Rahid Sami - Life Coach/ Course Director, Cell X, dated: December 10, 2010.
· Finance for Non Finance Managers by Uzma Hamid (Unilever Employee) dated: May 21, 2013.
· Category Management (2 day Training), dated: Dec 3 & 4, 2014.
Training at MAKRO Pakistan Ltd:
· Customer Care by Habib Khan (T&D Manager - MAKRO) dated: July 13, 2009.
· Selling Skills by Sualeha Bhatti – Program Conductor, Winning Edge dated: May 10-11, 2010.
trainings
Training at UNILEVER Pakistan Ltd:
· Business Communication Workshop by Rahid Sami - Life Coach/ Course Director, Cell X, dated: December 10, 2010.
· Finance for Non Finance Managers by Uzma Hamid (Unilever Employee) dated: May 21, 2013.
· Category Management (2 day Training), dated: Dec 3 & 4, 2014.
Training at MAKRO Pakistan Ltd:
· Customer Care by Habib Khan (T&D Manager - MAKRO) dated: July 13, 2009.
· Selling Skills by Sualeha Bhatti – Program Conductor, Winning Edge dated: May 10-11, 2010.
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