Muhammad Ahmad Butt

Co-Founder

www.xiaomisale.com

www.techroid.com

• Oversaw company operations and launched the official Xiaomi authorized reseller website, www.xiaomisale.com.

• Managed and operated Tier 1 Xiaomi brand stores in malls, leading the expansion to various key locations and driving marketing efforts to boost brand presence.

• Built and led a comprehensive e-commerce team, including SEO experts, content writers, graphic designers, and media buyers, ensuring the smooth operation and optimization of the website.

• Acquired www.techroid.com from the international market and launched it in Pakistan as a price comparison platform and offering lowest price for IT and smartphones, directly sourcing from distributors and manufacturers.

• Strategized to minimize operational and ad spend costs, ensuring the lowest prices in the market, including a unique “bargain” feature on the website, enhancing customer engagement and sales conversion.

Co-Founder

www.mistore.pk

www.mymart.pk

• Led the successful launch of Xiaomi in Pakistan, creating and executing the full marketing plan and go-to-market strategy.

• Appointed as the first exclusive distributor for Xiaomi smartphones and the complete range of AiOT products in the region.

• Directed end-to-end marketing efforts, including brand awareness campaigns, channel development, and the launch of the official e-commerce site www.mistore.pk.

• Established and oversaw Tier 1 Xiaomi Experience Stores in major malls across Pakistan.

• Implemented SAP and integrated mistore.pk with offline retail stores to create an Omni-channel sales experience, optimizing operations and customer engagement.

• Launched and expanded www.mymart.pk, a multi-brand platform for smartphones and AiOT products, alongside a physical store in Packages Mall.

• Developed and executed digital-first marketing strategies, prioritizing digital media over traditional channels to maximize ROI and brand reach.

Family Business - Nationwide Smartphone Distribution

• Expanded business into retail, opening 16 outlets and launching an e-commerce website.

• Established social media presence and registered on Daraz.pk, becoming the top smartphone seller within 6 months with over 20 million in online sales.

• Oversaw operations, employee training, and developed marketing strategies for retail growth and expansion.

• Attended client meetings with companies like Hi-Tech Lubricants Limited.

• Assisted in developing the storyboard and media plan for Panther Tyres Limited.

• Contributed to the creation and presentation of pitches and a comprehensive commercial plan for Model Steel.