Muhammad Abu Bakar Ashfaq
Lahore
Summary
Comprehensive Supply Chain, Procurement, and Operations Leader. Proven track record in coordinating procurement, warehousing, distribution, and financial forecasting services to limit costs while increasing efficiency. Skilled in identifying problematic areas and implementing strategic solutions in time to meet key project deadlines. Strengths include leadership abilities, excellent organizational skills, and a commitment to maintaining high-quality standards to optimize operational output through strategic sourcing, data-driven decision-making, demand planning, and P&L accuracy.
Overview
11
11
years of professional experience
2
2
Certification
Work History
Head of Supply Chain and Procurement
Johnny & Jugnu
Lahore - Punjab
01.2021 - Current
- Lead procurement activities to ensure cost-effective acquisition of goods and services.
- Managing supplier relationships, negotiating contracts, and monitoring performance.
- Implementation of strategic sourcing initiatives to drive efficiency and innovation.
- Monthly review of warehouse P&L and the company's overall spending, categorized by strategic alignments.
- A leading pop-up store that operates as a portable kitchen, serving bulk customers at corporate events, resulting in an additional business portfolio with a positive ROI.
- Handling a large chunk of CAPEX procurement for new projects and QSR branches, including MEP, electrical, kitchen equipment, and building materials.
- Collaborate with cross-functional department heads for proactive planning and smooth execution.
- Formulated and implemented end-to-end integrated ERP, including P2P, IMS, WMS, and LMS.
- Initiated and implemented advanced tracking systems (LMS) that provided real-time updates on cargo status, driver info, movement job assignments, and mileage tracking.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Implemented inventory management strategies to maximize availability and decrease waste.
- Increased profits related to supply chain operations plan and exceeded established goals.
Assistant Procurement Manager
Charoen Pokphand Pakistan Pvt Limited
Lahore
09.2016 - 02.2021
- Manage purchasing and supply chain operations of all business units of CP Group, including poultry farms, feed mills, hatcheries, and QSR.
- Managing whole process of comparative procurement, delivery at warehouse and timely supplies.
- Looking after the whole supply chain of our QSR food business (CP Five Star).
- Analysis and reporting on a quarterly basis to the President and Headquarters (Bangkok).
- Need base market visits for project analysis and supplier audit program.
- Also supports the import of raw materials with the finance department.
- Inventory management, FIFO policy, and warehouse management at multiple warehouses.
- Able to achieve an annual cost-saving target of 4% for the last 2 years.
- Developed procurement budgets to reduce unnecessary expenditures.
Marketing Executive
A.T.S Synthetics (Pvt) Ltd
Lahore
02.2014 - 05.2016
- Dealing with corporate clients such as Service Industries, Bata Pakistan, Hush Puppies, Borjan Shoes, Chawla Shoes, Stylo Shoes, and Whole Sale Dealers of Pakistan.
- Assisting the Marketing Manager with new design development for all corporate clients.
- Have proper follow-up at the production end to keep the whole supply process smooth.
- Reduce customer complaints and claims by 20% on mutually beneficial terms.
- Achieve a 108% sales target in the year 2015.
Education
MBA - Sales And Marketing
Superior University
Lahore, Pakistan08-2016
Bachelor of Science - Business And Commerce
Superior College
Lahore, Pakistan03-2012
Skills
- ERP systems
- Production planning
- P&L and Reporting
- Cost reduction strategies
- Customer service focus
- Supplier relationship management
- International purchasing
- Demand planning
- Strategic sourcing
- Capital efficiency and budgeting
Accomplishments
- Performer of the Quarter (Oct-Dec 2021)
- Highest performance special award (Jul 2022)
- Best project delivered award (Jan 2023)
- Leadership award "The creative genius" (Apr 2023)
- Best cultural fit award (May 2023)
Certification
- Strategic Procurement Management - LUMS, Oct/2022.
- Negotiation Skills - LUMS, May/2024
Affiliations
Coca Cola International Exclusivity Deal
- Highlights: Secured an 8M market budget as a signing bonus from a total of 30Mio. Negotiated annual invoice discounts worth 1.5Mio on a monthly basis, including equipment and asset support
Event Sponsorship Raised – Unilever
- Highlights: Successfully raised 14Mio in marketing support for an event after a round of negotiations, while maintaining normal business terms.
Own Hand-Cut Fries Project
- Highlights: Achieved a groundbreaking milestone by sowing and harvesting Santana (white potato used by McCain) for the first time in Pakistan's agricultural history through contract farming. Delivered 98% quality in hand-cut fries with a 38% improvement in margins.
Corporate POP-UP Store
- Highlights: Established a movable kitchen to cater corporate events, offering a live brand presence and handling up to 300 guests per hour. This initiative generated an additional 7% business for the brand.
Timeline
Head of Supply Chain and Procurement
Johnny & Jugnu
01.2021 - Current
Assistant Procurement Manager
Charoen Pokphand Pakistan Pvt Limited
09.2016 - 02.2021
Marketing Executive
A.T.S Synthetics (Pvt) Ltd
02.2014 - 05.2016
MBA - Sales And Marketing
Superior University
Bachelor of Science - Business And Commerce
Superior College
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