Muhammad Waseem
Digital Marketing Manager
Lahore,PB
Summary
Seasoned Digital Marketer with 5 years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Digital Marketing Manager
Mountainise Inc
Lahore
01.2022 - Current
- Manage SEO and SEM together with content team and web team for more then 5 clients.
- Track, measure and report on digital marketing campaigns across all digital channels.
- Take responsibility for delivery of client's online marketing activities.
- Plan, execute, and optimize integrated digital campaigns and initiatives.
- Manage CRM for clients, including Hubspot and Salesforce.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
SEO Manager
Mountainise Inc
Lahore
05.2021 - 04.2022
- Reach order for e-commerce website from 10 to 5000 through site redirection, keywords ranking, and backlinks in 6 months
- Increase domain authority from 1 to 32 in 6 months
- 10 websites are created and launched for clients
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content
- Created dynamic SEO strategies to exceed market competitors and meet client needs
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
- Worked with development team to properly implement SEO best practices on newly developed code
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns
Digital Marketing Specialist
Mountainise Inc
Lahore
08.2020 - 05.2021
- Managing day-to-day paid search campaigns across Google, Facebook and Instagram and Creating content
- Optimizing SEM and displaying advertising campaigns, redesigned e-commerce websites to improve user experience
- Performing high-level analysis of potential client sites and creating executive summaries used for presentations to clients
- Implementing, Monitoring and Analyzing advanced A/B and Multivariate testing on landing page campaigns and drove actionable insights from tests and experiments.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed paid client ads for use on diverse social media platforms, achieving average CPC 0.5 dollar for apps installation
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints
Digital Marketing Associate
Khaleef Technology
Lahore
02.2020 - 09.2020
- Managed all paid marketing campaigns, resulting in more than 400000 app installations in 6 months
- Setup tracking parameters for app, improved landing pages, optimized campaigns and performed split testing
- Evaluated market trends to stay current on consumer and competitor changes.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
SEO Analyst
Radix Tree Education System & AA NetConsultant Inc
Lahore
01.2019 - 09.2020
- Provided SEO optimization of websites, including optimizing current web page designs and working with development team on Landing Pages content, performed SEM utilizing paid and non-paid methods, keyword research, competitor analysis and researched linking opportunities
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Managed business development teams to implement improved onsite search capabilities and improved social media strategy to support customer Target market
- Created 30 backlinks on Daily basis including links from high authority websites Amazon and Apple
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing
Email Support Executive
MindBridge
Lahore
10.2018 - 01.2019
- Managed and responded to team-leading volume of support tickets and chats submitted via email and through support portal.
- Built trusting relationships with clients through open and honest communication.
Amazon Product Verification Specialist
Digintel
Lahore
05.2017 - 04.2018
- Performed product Analysis, order management, product Inventory addition, Managed Seller central management and resolving products errors
Education
Bachelors - Information Technology
Bahauddin Zakariya University
Multan 09.2013 - 12.2017
Skills
CRM(Hubspot-Salesforce-Mailchimp)
SEO
Paid Advertising
Website Tracking Integration
Dashboard
Data Analytics
Email Marketing
Marketing strategy
Revenue Generation
Certification
Top Digital Marketing Instructor
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Timeline
Digital Marketing Manager
Mountainise Inc
01.2022 - Current
Top Digital Marketing Instructor
09-2021
Google Ads Certified – LinkedIn
06-2021
SEO Manager
Mountainise Inc
05.2021 - 04.2022
SEO Certified – LinkedIn
05-2021
Google Analytics Certified – LinkedIn
12-2020
Digital Marketing Specialist
Mountainise Inc
08.2020 - 05.2021
Digital Marketing Associate
Khaleef Technology
02.2020 - 09.2020
SEO Analyst
Radix Tree Education System & AA NetConsultant Inc
01.2019 - 09.2020
Email Support Executive
MindBridge
10.2018 - 01.2019
Amazon Product Verification Specialist
Digintel
05.2017 - 04.2018
Bachelors - Information Technology
Bahauddin Zakariya University
09.2013 - 12.2017