Muhammad Waseem
Digital Marketing Manager
Lahore,PB
Summary
Seasoned Digital Marketer with 5 years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Digital Marketing Manager
Mountainise Inc
Lahore
01.2022 - Current
- Manage SEO and SEM together with content team and web team for more then 5 clients.
- Track, measure and report on digital marketing campaigns across all digital channels.
- Take responsibility for delivery of client's online marketing activities.
- Plan, execute, and optimize integrated digital campaigns and initiatives.
- Manage CRM for clients, including Hubspot and Salesforce.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
SEO Manager
Mountainise Inc
Lahore
05.2021 - 04.2022
- Reach order for e-commerce website from 10 to 5000 through site redirection, keywords ranking, and backlinks in 6 months
- Increase domain authority from 1 to 32 in 6 months
- 10 websites are created and launched for clients
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content
- Created dynamic SEO strategies to exceed market competitors and meet client needs
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
- Worked with development team to properly implement SEO best practices on newly developed code
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns
Digital Marketing Specialist
Mountainise Inc
Lahore
08.2020 - 05.2021
- Managing day-to-day paid search campaigns across Google, Facebook and Instagram and Creating content
- Optimizing SEM and displaying advertising campaigns, redesigned e-commerce websites to improve user experience
- Performing high-level analysis of potential client sites and creating executive summaries used for presentations to clients
- Implementing, Monitoring and Analyzing advanced A/B and Multivariate testing on landing page campaigns and drove actionable insights from tests and experiments.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed paid client ads for use on diverse social media platforms, achieving average CPC 0.5 dollar for apps installation
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints
Digital Marketing Associate
Khaleef Technology
Lahore
02.2020 - 09.2020
- Managed all paid marketing campaigns, resulting in more than 400000 app installations in 6 months
- Setup tracking parameters for app, improved landing pages, optimized campaigns and performed split testing
- Evaluated market trends to stay current on consumer and competitor changes.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
SEO Analyst
Radix Tree Education System & AA NetConsultant Inc
Lahore
01.2019 - 09.2020
- Provided SEO optimization of websites, including optimizing current web page designs and working with development team on Landing Pages content, performed SEM utilizing paid and non-paid methods, keyword research, competitor analysis and researched linking opportunities
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Managed business development teams to implement improved onsite search capabilities and improved social media strategy to support customer Target market
- Created 30 backlinks on Daily basis including links from high authority websites Amazon and Apple
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing
Email Support Executive
MindBridge
Lahore
10.2018 - 01.2019
- Managed and responded to team-leading volume of support tickets and chats submitted via email and through support portal.
- Built trusting relationships with clients through open and honest communication.
Amazon Product Verification Specialist
Digintel
Lahore
05.2017 - 04.2018
- Performed product Analysis, order management, product Inventory addition, Managed Seller central management and resolving products errors
Education
Bachelors - Information Technology
Bahauddin Zakariya University
Multan 09.2013 - 12.2017
Skills
CRM(Hubspot-Salesforce-Mailchimp)
undefinedCertification
Top Digital Marketing Instructor
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Timeline
Digital Marketing Manager
Mountainise Inc
01.2022 - Current
Top Digital Marketing Instructor
09-2021
Google Ads Certified – LinkedIn
06-2021
SEO Manager
Mountainise Inc
05.2021 - 04.2022
SEO Certified – LinkedIn
05-2021
Google Analytics Certified – LinkedIn
12-2020
Digital Marketing Specialist
Mountainise Inc
08.2020 - 05.2021
Digital Marketing Associate
Khaleef Technology
02.2020 - 09.2020
SEO Analyst
Radix Tree Education System & AA NetConsultant Inc
01.2019 - 09.2020
Email Support Executive
MindBridge
10.2018 - 01.2019
Amazon Product Verification Specialist
Digintel
05.2017 - 04.2018
Bachelors - Information Technology
Bahauddin Zakariya University
09.2013 - 12.2017
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