Muhammad Waqas

• Executed performance campaigns across Meta and Google Ads to drive revenue growth.
• Developed eCommerce strategies to enhance online retail presence and sales.
• Orchestrated digital activations to engage target audiences effectively.
• Crafted influencer briefs to promote brand partnerships and reach.
• Designed store-level marketing initiatives to boost local engagement.
• Created content calendars for consistent messaging across channels.
• Formulated TikTok strategies to capitalize on emerging trends and demographics.
• Conducted audience segmentation and keyword research for optimized targeting and local SEO.
  

• Directed SEO strategies for health blogs, app store optimization, and landing pages.
• Optimized PPC campaigns across Google, Meta, and TikTok Ads to maximize ROI.
• Managed lead generation initiatives for health subscriptions and IPD solutions.
• Executed email marketing strategies to enhance user engagement and retention.
• Achieved over 30% growth in paid signups through targeted data analysis.

• Executed paid campaigns and ad creatives, enhancing funnel efficiency and optimizing ROI.

Achieved 40% reduction in cost-per-lead through audience segmentation and performance analytics.

Conducted SEO for three websites: software solutions, fintech services, and cloud computing.

• Integrated paid advertising and email marketing strategies to increase overall visibility.

• Orchestrated SEO efforts for two niche websites: coaching/book-selling platform and red-room booking site, concentrating on keyword strategy, content planning, and backlinking—securing top-10 rankings within 4–5 months.

• Developed SEO and Google Ads framework for UAE construction brand, realizing 50% rise in qualified leads and elevating search visibility via optimized content and effective backlinks.

• Strengthened digital presence of foundation via SEO, local listing optimization, and strategic content marketing.
  Achieved improved keyword rankings and heightened online visibility for vocational programs.