Summary
Overview
Work History
Education
Skills
Languages
Professional Summary:
Websites
Timeline
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Muhammad Usama

Muhammad Usama

Lahore, Punjab, Pakistan

Summary

I am a Social Media Marketer with 4 years of experience, specializing in Facebook Ads, Instagram Ads, and Google Ads. I excel in social media management, caption writing, hashtag research, and ad copywriting for paid campaigns. Additionally, I manage Google My Business profiles and create custom designs using Canva. My expertise also includes content planning and developing marketing strategies tailored to business needs.

Overview

4
4
years of professional experience

Work History

Marketing Specialist

Ok Hot Chicken
Philipedia
01.2024 - 08.2024
  • In my role as a Marketing Specialist at OK Hot Chicken, I successfully managed social media platforms and collaborated closely with the design team to create engaging content. I executed targeted paid advertising campaigns on Meta and ran Google Smart Campaigns, significantly enhancing brand awareness and reach. My efforts directly contributed to increased sales and customer engagement, positioning OK Hot Chicken as a leader in the market.

Digital Marketing Manager

Cafe Havana Brighton
Brighton
01.2023 - 07.2024
  • As the Digital Marketing Manager at Cafe Havana Brighton, I played a pivotal role in enhancing the café's brand presence and sales performance. I managed social media campaigns, creating vibrant content that resonated with our audience. Additionally, I oversaw the delivery stores, implementing strategies that significantly boosted sales. My responsibilities also included managing POS systems and setting up the menu to optimize customer experience and streamline operations. This multifaceted approach contributed to a thriving café atmosphere and elevated customer satisfaction.

Upwork Bidder

Ranker Technologies
Lahore
02.2021 - 08.2021
  • Job Identification: Conducted thorough research on Upwork to identify high-potential freelance opportunities aligned with client skills and market trends.
  • Proposal Development: Crafted compelling and tailored proposals to effectively communicate expertise and value, increasing the chances of securing projects.
  • Bidding Strategy: Implemented strategic bidding techniques to optimize proposal visibility and competitiveness, resulting in a higher success rate in job acquisition.

Education

BSSE -

Virtual University of Pakistan
Lahore
01-2019

Intermediate ( ICS ) -

Intermediate ( ICS )
Bahawalpur
01-2017

High School Diploma -

Misali Pre Cadet Hight School
Bahawalpur
01-2015

Skills

  • Customer research
  • Client Needs Assessment
  • Promotional planning
  • Graphic Design
  • Branding
  • Market Analysis
  • Campaign Tracking
  • Social Media Management
  • Communications Management
  • Scheduling
  • Digital Marketing
  • Marketing automation
  • Time Management
  • Business Development
  • Google Analytics
  • Marketing campaign strategy
  • Market research expertise
  • Digital Advertising ( FB, IG, Google Ads )
  • Promotions planning skills
  • Campaign Development
  • Ad Copy Writing
  • Market Trends

Languages

English
First Language
Urdu
Proficient (C2)
C2

Professional Summary:

As a dedicated Social Media Marketer with 4 years of experience, I specialize in Facebook Ads, Instagram Ads, and Google Ads. My skill set includes social media management, caption writing, hashtag research, and ad copywriting for effective paid campaigns. I also manage Google My Business profiles and create custom designs using Canva & AI. My expertise extends to content planning and developing tailored marketing strategies to meet diverse business needs.

Well-Rounded Activities:

  • Content Creation: Passionate about creating engaging visual content and graphics, I frequently explore design trends and enhance my Canva skills.
  • Continuous Learning: I actively participate in online marketing courses and webinars to stay updated on the latest social media strategies and tools.
  • Networking: Engaging with other marketing professionals through industry events and online forums to exchange ideas and best practices.
  • Personal Projects: I manage my own social media channels, applying my marketing strategies to promote personal interests, such as [insert hobby or interest, e.g., travel, photography, fitness].
  • Community Engagement: Volunteering for local nonprofits to help them improve their social media presence and increase community awareness.

Timeline

Marketing Specialist

Ok Hot Chicken
01.2024 - 08.2024

Digital Marketing Manager

Cafe Havana Brighton
01.2023 - 07.2024

Upwork Bidder

Ranker Technologies
02.2021 - 08.2021

BSSE -

Virtual University of Pakistan

Intermediate ( ICS ) -

Intermediate ( ICS )

High School Diploma -

Misali Pre Cadet Hight School
Muhammad Usama