Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Personal Information
Languages
Languages
Timeline
Generic
Muhammad Usama

Muhammad Usama

Karachi

Summary

Qualified Digital Marketing Professional with solid experience in developing SEO On-page and SEM campaigns, analytics, SE rankings monitoring, keyword research, site auditing, social media optimization and Google tag management. A clear communicator with a background in account management and marketing, I have a passion for optimizing websites to achieve business goals and a talent for improving organic and paid SE rankings with my creative approach and thorough research and analysis.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Sr. PPC - SMM Manager

Cloudstaff Technologies
09.2022 - Current
  • Research and creating campaigns of different brands
  • Identified new opportunities for growth and expansion of existing campaigns through A and B testing.
  • Presenting data and reports of PPC to the top management on Monthly basis
  • Implementing new ideas and strategies on PPC campaigns to get more traffic, leads and ROI.
  • Assisted in the development of paid search strategies based on client goals and objectives.
  • Conducted market research analysis to identify search query trends, real-time search and news media activity.
  • Monitored daily performance metrics of PPC campaigns such as cost per conversion, ROI and CPA.

PPC Manager

SourceCode
Karachi
03.2022 - 09.2022
  • Optimized paid search ad copy to increase click-through rates.
  • Continuously monitored performance of campaigns against agreed upon KPIs and benchmarks; investigated issues and took corrective action where necessary.
  • Generated weekly reports on key performance indicators related to PPC campaigns.
  • Provided strategic recommendations based on data analysis to improve overall ROI of campaigns.

PPC Specialist

Nexus Corporation
Karachi
10.2021 - 02.2022
  • Creating and planning a variety of PPC campaigns
  • Overseeing existing campaigns and making recommendations on how to optimize them
  • Creating Appealing ads
  • Analyzing trends and making data-driven decisions
  • Developed and maintained a comprehensive PPC strategy to maximize ROI.

Digital Marketing Manager

Virtual Bay
Karachi
02.2021 - 10.2021
  • Designed landing pages that convert visitors into leads or sales.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Organized A and B testing experiments to optimize user experience on different platforms.
  • Prepared marketing campaign budgets with finance personnel.
  • Planned and implemented strategies for paid search campaigns across multiple ad networks.

SEO/PPC Expert

Alpharts
Karachi
05.2019 - 02.2021
  • Develop SEO strategies, and implement and monitor campaigns
  • Keyword and competitors research
  • Prepare competitors SEO research analytics
  • Manage PPC campaigns and generate leads through appealing Ads

Education

M.Sc -

Allama Iqbal Open Uviversity
01.2020

BBA -

University of Sindh
07.2012

Skills

  • Google Search Ads Expert
  • Bing Search Ads Expert
  • SEO On-page
  • MS word
  • Project management
  • Brand management
  • Canva
  • Google tag manager
  • Google analytics
  • Search ads campaigns creation
  • Search ads campaigns management
  • Keywords researcher
  • Competitors analyst
  • Performance Management
  • Business Development

Certification

Google Seacrh Ads, 09/2021, 09/2022

Accomplishments

  • Achievements/Tasks

Personal Information

Title: Digital Marketing Expert

Languages

  • Urdu, Native or Bilingual Proficiency
  • English, Full Professional Proficiency
  • Memoni, Full Professional Proficiency

Languages

Urdu
First Language
English
Upper Intermediate (B2)
B2

Timeline

Sr. PPC - SMM Manager

Cloudstaff Technologies
09.2022 - Current

PPC Manager

SourceCode
03.2022 - 09.2022

PPC Specialist

Nexus Corporation
10.2021 - 02.2022

Digital Marketing Manager

Virtual Bay
02.2021 - 10.2021

SEO/PPC Expert

Alpharts
05.2019 - 02.2021

M.Sc -

Allama Iqbal Open Uviversity

BBA -

University of Sindh

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Muhammad Usama