Muhammad Talha

Paid Advertising:

• Developed and managed high-converting ad campaigns across Meta (Facebook & Instagram), LinkedIn, and Google Ads (Search, Display & YouTube).
• Conducted audience research, built custom and lookalike segments, and crafted targeted ad sets aligned with business goals.
• Optimized campaigns for maximum ROI, improving Cost Per Lead (CPL) and Click-Through Rate (CTR) through continuous A/B testing and funnel refinement.
• Implemented conversion tracking (via Meta Pixel, Google Tag Manager, and LinkedIn Insight Tag) to monitor KPIs and scale high-performing campaigns.

Search Engine Optimization:

• Executed on-page SEO strategies, including keyword research, content optimization, and internal linking improvements.
• Collaborated with content and development teams to enhance technical SEO, improve page speed, and resolve indexing issues.
• Conducted monthly performance audits and developed action plans to improve organic traffic and search visibility.

• Spearheaded performance marketing campaigns across Meta, Google, and LinkedIn Ads, generating qualified leads via web forms and direct call inquiries for service-based verticals.
• Achieved 30%+ reduction in CPL through rigorous A/B testing, retargeting, and funnel optimization strategies.
• Designed and executed multi-platform lead generation funnels, aligning ad copy and creatives with high-intent audience segments.
• Leveraged data-driven insights to scale campaigns while maintaining ROAS goals and ensuring quality lead conversion.
• Collaborated cross-functionally to enhance landing pages and form UX, boosting conversion rates by over 25%.
• Provided weekly reporting on KPIs, lead quality, and call tracking performance to guide continuous campaign optimization.

• Strategic Planning: Developed and executed digital marketing strategies to grow the brand and engage customers effectively.
• Campaign Management: Ran digital campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn, focusing on getting the best results and return on investment.
• Team Leadership: Led and mentored a team of digital marketers, encouraging collaboration and driving strong performance.
• SEO & SEM Optimization: Guided the team in using advanced SEO and SEM techniques to boost search rankings and visibility online.
• Analytics & Reporting: Regularly analyzed campaign data, shared insights, and created reports to help improve future marketing efforts.
• Budget Management: Managed the digital marketing budget, ensuring funds were used efficiently to meet business goals.
• Stakeholder Collaboration: Worked closely with teams across the company, like sales and creative, to ensure our marketing efforts aligned with overall business objectives.
• Innovation & Trends: Kept up with industry trends and introduced new tools and techniques to keep our digital marketing cutting-edge.

• As an SEM & SMM Specialist, my role involves managing and optimizing paid search campaigns on platforms like Google Ads, as well as developing and executing social media strategies across platforms like Facebook, Instagram, Pinterest, and Tiktok. I handle everything from keyword research and ad creation to monitoring and tweaking campaigns to get the best results.
• On the social media side, I create and schedule engaging content, run targeted ads, and keep an eye on how everything is performing to ensure we’re reaching the right audience and meeting our goals. I also regularly analyze data from both SEM and SMM efforts, using those insights to make improvements and keep our strategies on track.
• I work closely with the rest of the marketing team to make sure our search and social media campaigns are aligned with the overall business goals, and that everything we do supports the brand’s message and objectives. My focus is on driving real, measurable results through both search engine marketing and social media marketing.

• Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
• Conducted comprehensive keyword research for targeted content creation and optimization.
• Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
• Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
• Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
• Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
• Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
• Streamlined website structure, optimizing internal linking and navigation for better user experience.

• Campaign Support: Assisted in planning, executing, and monitoring digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and more.
• Content Creation: Created and scheduled content for social media, email marketing, and digital platforms, ensuring alignment with brand messaging.
• SEO & SEM: Supported SEO and SEM strategies, including keyword research and on-page optimization.
• Analytics & Reporting: Collected data, prepared reports, and analyzed performance metrics to optimize campaigns.
• Email Marketing: Assisted in creating, distributing, and tracking email campaigns, including newsletters and promotions.
• Social Media Management: Managed social media accounts, scheduled posts, monitored engagement, and responded to interactions.
• Research & Trends: Monitored digital marketing trends and tools to provide insights for strategy improvement.
• Administrative Tasks: Coordinated meetings, maintained marketing calendars, and managed marketing assets.