Muhammad Sufyan Arif
Director Of Strategy And Operations
Karachi,Sindh
Summary
I am an energetic, ambitious person who has developed a mature and responsible approach to any task I undertake or situation I am presented with. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
5
5
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Director of Strategy and Operations
RevvLab
06.2022 - Current
- Implemented a robust communication strategy among various departments, enhancing collaboration and reducing friction. Established regular meetings and reporting structures to address and resolve issues promptly, fostering a cohesive work environment.
- Created succession plans to provide continuity of operations during leadership transitions.
- Successfully revamped the company's online presence by collaborating closely with SEO, social media, and email marketing teams.
- Conducted regular check-ins with the Project Management team, addressing challenges proactively, and ensuring project milestones were consistently met.
- Collaborated with Business Development Team to formulate and implement strategic plans for business growth. Actively engaged in regular discussions, providing insights and amendments to enhance business development strategies and ensuring alignment with organizational goals.
- Ensured responsive and client-centric communication, fostering positive relationships and making sure client concerns are promptly addressed in a remote environment.
- Played a key role in billing meetings, ensuring accuracy, timeliness, and minimizing errors to optimize financial processes.
- Implemented cost-effective measures in various operational areas, demonstrating fiscal responsibility and preventing unnecessary expenditures.
- Directed technological improvements, reducing waste and business bottlenecks.
Marketing Manager
Revvlab
02.2020 - 05.2022
- Finding and collaborating with affiliates on platforms such as Impact Radius, CJ and others
- Managing Amazon Affiliate Websites
- Managing Web & App push notifications
- Managing Email Marketing campaigns for various websites of the business
- Finding Influencers and Collaborating with them
- Social media and Ecommerce store management
- Working on Social media Ad Campaigns.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Website Marketing & Product Specialist
Logicose
01.2019 - 01.2020
- Managing an Ecommerce store on Shopify
- Implementing Drop shipping ways and collaborating with suppliers and wholesalers
- Product research using Jungle Scout to add to Ecommerce Store
- Making sure how products were presented on the website, keeping in check the details such as font, color, pictures etc
- Managing Social media and Email Marketing campaigns.
Research & Business development Executive
Arif Habib Commodities
08.2018 - 01.2019
Education
Master of Business Administration (Marketing) -
SZABIST UNIVERSITY
09.2019 - 01.2021
Bachelor of Business Administration (Honors) - undefined
IQRA UNIVERSITY
01.2015 - 12.2018
Skills
Stakeholder Management
Economic Analysis
Revenue Growth
Operations Management
Staff Management
Succession Planning
Brand Management
Certification
Google Ads Search Certification (06/2020)
Expertise Tech Stack
- Facebook Business Manager
- Google Ads
- Constant Contact
- Social Media Campaign Management
- Email Marketing
- WordPress
- Social Media Management
- Google Analytics
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Shopify
- LinkTrust
- Jira
- Problem Solving
Projects
- Factors Affecting Online Impulse Buying Behavior: A Case Of Karachi, Pakistan
- Social Media Marketing Campaign for Hub-Pak Salt Refinery
- Revamping KFC-Zingeratha as a part of strategic marketing Course
- Research project on factors affecting customer online buying behavior: A case of Daraz
Timeline
Director of Strategy and Operations
RevvLab
06.2022 - Current
Marketing Manager
Revvlab
02.2020 - 05.2022
Master of Business Administration (Marketing) -
SZABIST UNIVERSITY
09.2019 - 01.2021
Website Marketing & Product Specialist
Logicose
01.2019 - 01.2020
Research & Business development Executive
Arif Habib Commodities
08.2018 - 01.2019
Bachelor of Business Administration (Honors) - undefined
IQRA UNIVERSITY
01.2015 - 12.2018