Summary
Overview
Work History
Education
Skills
Portfolio
Technical Proficiency
SEO Tools & Software
Certification
Other Experiences
Languages
References
Timeline
Generic

Muhammad Sufyan

Link Building Specialist
Multan

Summary

Detail-oriented SEO/Link Building Specialist with expertise in optimizing both backlink profiles and on-page SEO elements to enhance organic rankings. Over 5 years, I’ve implemented data-driven strategies that improved search rankings, traffic, sales, and leads for various businesses. Adept at identifying and acquiring top-tier backlinks, resolving technical SEO issues, and optimizing content using tools like SEMrush, Moz, and Ahrefs. Collaborative and detail-oriented, I work closely with teams to ensure SEO best practices are applied, keeping pace with algorithm updates and industry trends.

Overview

7
7
years of professional experience
4
4
years of post-secondary education
2
2
Certifications

Work History

Top Rated Plus Freelancer

Upwork
01.2018 - Current
  • Offering range of SEO services, completing 140+ projects with 5-star ratings.
  • Achieved TOP-RATED PLUS badge, which is top 3% of Upwork.

SEO Team Lead & Project Manager

TechUp Solutions Pvt. Ltd.
05.2020 - 02.2024
  • Develop and implement comprehensive SEO strategies across different industries.
  • Managed 20+ projects simultaneously.
  • Lead and mentor SEO team, providing guidance, training, and support.
  • Delegate tasks and manage workflow of SEO team to ensure timely project completion.
  • Conduct keyword research to identify high-impact opportunities.
  • Identify and resolve technical SEO issues, such as site speed, crawl errors, and mobile optimization.
  • Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and SEO software (SEMRush, Ahrefs).
  • Track KPIs to measure success of SEO efforts and adjust strategies.
  • Manage Weekly and Monthly Reporting.

Education

Master of Science - Information Technology

Bahauddin Zakariya University
Multan, Pakistan
11.2017 - 08.2021

Skills

Link Building & Backlinking

On-Page SEO Optimization

SEO Tools Expertise

Data Analysis & Strategic Thinking

Communication & Negotiation

SEO Tools Proficiency

Content Optimization

Competitor Analysis

Knowledge of SEO Trends

Analytics & Reporting

Portfolio

  • cybernews.com: Acquired 30+ dofollow links with 30% increase in organic traffic.
  • boost-social-media.com: Built 100+ links with guest posting resulting in massive growth.
  • lvlmusicacademy.com: Link Building with various prospects resulted in 35% increase in organic traffic.
  • mrhappyhouse.com: Acquired 50+ links with link outreach resulted in 80% organic visibility.
  • gemjewelersco.com: Achieved an 80% increase in organic traffic and 30% in sales.

Technical Proficiency

  • Shopify: Extensive experience in setting up, and optimizing Shopify stores, including custom theme development, app integration, and SEO optimization.
  • WordPress: Skilled in WordPress website development, theme customization, plugin management, and performance optimization.
  • Wix: Proficient in building and customizing Wix websites, including advanced features such as SEO optimization and e-commerce integration.
  • Squarespace: Experienced in designing and managing Squarespace websites, focusing on aesthetics, user experience, and SEO best practices.

SEO Tools & Software

  • Google Analytics (GA4)
  • Google Search Console
  • Google Tag Manager
  • Ahrefs
  • SEMRush
  • Screaming Frog
  • ChatGPT

Certification

SEMRush-certified SEO Strategist

Other Experiences

  • Technical content writing on digital marketing topics.
  • Professional blogging.

Languages

Urdu, Hindi
Native language
English
Proficient
C2

References

Available on demand.

Timeline

SEMRush-certified SEO Strategist

03-2024

SEMRush-certified SEO Expert

03-2024

SEO Team Lead & Project Manager

TechUp Solutions Pvt. Ltd.
05.2020 - 02.2024

Top Rated Plus Freelancer

Upwork
01.2018 - Current

Master of Science - Information Technology

Bahauddin Zakariya University
11.2017 - 08.2021
Muhammad SufyanLink Building Specialist