Muhammad Sufyan

• Launched and currently managing three Shopify stores, and two wordpress stores demonstrating a strong understanding of the platform and its capabilities.
• Implemented UI/UX improvements across the stores, resulting in enhanced user experience and navigation, potentially leading to reduce bounce rate from 53% to 22%
• Coordinated with Amazon and Product teams and onboarded products on all platforms
• Automated system of inventory management to ensure product availability on the website
• Optimized product listing i.e images, product title and description to improve organic traffic
• Successfully integrated Google Merchant Center for optimized product listings and enabling google shopping campaigns.
• Achieved a significant reduction in order delivery time from 5-6 days to 2-3 days , streamlining operations and exceeding customer expectations.
• Closely monitor shopify and google analytics to understand and optimize customer journey.
• Daily coordination with cross functional department i.e Amazon accounts, Finance, Dispatch, Returns & Removal and Inventory Reconciliation depart to ensure smooth operations.

E-commerce Leadership & Growth:

• Led the e-commerce department, achieving significant online and offline brand growth (quantify if possible).
• Optimized website speed through collaboration with developers, resulting in improved user experience and conversion rates (mention percentage increase if available).

Content Management & Digital Marketing:

• Created and managed a comprehensive content calendar, overseeing website updates, landing page development, and SEO-optimized product content, leading to increased organic traffic (mention percentage increase if applicable).
• Managed and optimized digital marketing campaigns, driving improved quality, traffic acquisition, and ultimately, sales (quantify if possible).

Operations & Customer Experience:

• Designed and implemented efficient e-commerce processes and SOPs, ensuring smooth order fulfillment and efficient operations.
• Partnered with design and production teams to achieve consistent on-time order fulfillment, exceeding customer expectations.
• Leveraged data analytics to optimize campaigns, website merchandising, and customer behavior, maximizing sales and customer satisfaction.

Customer Service Excellence:

• Managed the customer service team, fostering a culture of excellence and ensuring high customer satisfaction ratings.

Led Cross-Functional E-commerce Team:

• Managed a high-performing team of website developers, performance marketers, and omni-operations specialists.
• Collaboratively planned and executed data-driven strategies to achieve online business growth.

Optimized Website Performance:

• Overseen website management for new launches, campaigns, and ongoing maintenance.
• Successfully integrated the website portal with third-party applications and payment gateways for a seamless user experience.
• Spearheaded website redesign, implementing a new theme and ensuring mobile responsiveness for enhanced user engagement.

Drove Online Sales Growth:

• Developed and executed targeted marketing campaigns, resulting in increased online sales.
• Closely monitored omnichannel operations, ensuring efficient order fulfillment across all channels.

Supply Chain & Customer Satisfaction:

• Coordinated with three third-party logistics providers (3PLs), optimizing performance and ensuring on-time deliveries.
• Managed inventory allocation across online marketplaces, maximizing sales opportunities.
• Reconciled ledgers with couriers and vendors, ensuring timely payments and account management.

Customer Service Champion:

• Led the customer service team, fostering positive customer experiences and high satisfaction levels.

E-commerce Leadership & Growth:

• Led a team of website developers and customer service representatives, driving online success.
• Managed and executed comprehensive digital marketing campaigns across all channels, maximizing brand reach and customer acquisition.

Website Optimization & Management:

• Owned website management, including product uploads, collection page creation, navigation optimization, and layout refreshes to enhance user experience.

Performance Marketing & Digital Strategy:

• Developed and executed performance marketing campaigns to achieve business objectives and increase online sales.

Supply Chain & Customer Satisfaction:

• Ensured proper product merchandising on the website to optimize product discovery and sales.
• Seamlessly integrated essential apps and payment gateways with Shopify for a smooth user experience.
• Managed the customer service team, ensuring prompt and efficient resolution of customer inquiries.
• Oversaw the timely execution of orders, collaborating with third-party logistics providers (3PLs) for efficient fulfillment.
• Reconciled payments with logistics companies, maintaining accurate financial records.

Brand Champion:

• Supported retail partners with branding and traditional marketing campaigns to achieve cohesive brand messaging across all channels.

• Successfully launched Nishat Linen e-commerce platforms (Shopify and Magento) in Pakistan and UAE, driving brand expansion.
• Managed product merchandising across the website, ensuring optimal product visibility for each collection and launch.
• Implemented efficient stock control processes, overseeing stock intake, outgoings, and accurate inventory management.
• Proactively planned product replenishment for assigned categories, minimizing stockouts and maximizing sales opportunities.
• Achieved a 100% order fulfillment rate for assigned categories, demonstrating operational excellence.

• Launched Al-Fatah's first e-commerce platform on WordPress, paving the way for online sales.
• Managed all aspects of the website, including SEO optimization, content creation, product photography, and ongoing maintenance, to ensure a user-friendly and search-engine-friendly experience.
• Developed and executed comprehensive marketing campaigns across various channels to drive brand awareness and customer acquisition.
• Managed social media presence, including engaging content creation and community management, to foster customer relationships and brand loyalty.
• Provided exceptional customer service through website chat and messenger, ensuring prompt and efficient resolution of customer inquiries.
• Managed the after-sales service process, guaranteeing customer satisfaction throughout the buying journey.