Experienced Amazon Brand Manager with 4+ years of driving growth on Amazon Seller Central. Successfully launched and managed products in baby, pet, and sports categories, working with budgets ranging from $50K to $500K. Skilled in managing PPC budgets up to $30K/month, improving performance and reducing ACoS by up to 32%. Proven track record in helping new sellers scale, leading a team of two, and delivering 30–40% revenue growth through strategic planning, hands-on account management, and clear client communication.
Hi, I’m
MUHAMMAD SIDDIQUI
Amazon Brand Manager
Karachi
Summary
Overview
3
years of professional experience
7
years of post-secondary education
Work History
Upscale Valley
Amazon Brand Manager
03.2025 - Current
Job overview
- Led a team of 2 junior brand managers and oversaw all aspects of Amazon account management.
- Managed direct client communication, goal setting, and performance reporting.
- Launched 4 new sellers with budgets ranging from $50K–$500K across child, pet, and sports categories.
- Scaled seasonal and evergreen products, achieving up to 40% sales growth and 32% ACOS reduction.
- Enhanced listing performance with advanced PPC strategies, keyword segmentation, and A+ content optimization.
Upscale Valley
Junior Amazon Brand Manager
05.2024 - 02.2025
Job overview
- Launched and managed 4 brands on Amazon across child, pet, and sports categories, handling budgets from $50K to $500K.
- Led full-funnel strategies for seasonal and evergreen products, resulting in 25%+ ROAS uplift and 40% increase in organic visibility.
- Built and optimized A+ Content, Amazon Stores, and PPC campaigns (Sponsored Products, Brands, SBV, DSP) across US & EU marketplaces.
- Reduced ACOS by 20% through bid management, keyword optimization, and data-driven decisions.
- Delivered weekly/monthly reports via Google Sheets and guided listing health to 99% + with variation fixes and suppression resolutions.
RAHMA GROUP LLC
Brand Assistant
05.2022 - 03.2023
Job overview
- Supported Brand Manager in inventory management and forecasting.
- Executed Amazon PPC campaign optimization strategies.
- Conducted brand audits to identify areas for improvement.
- Collaborated with photographers and graphic designers to enhance product imagery.
- Resolved Amazon catalog issues promptly, maintaining product visibility and accuracy.
- Developed plans for diversifying sales channels beyond Amazon.
VIRCUBE
01.2022 - 04.2022
Job overview
- Created and optimized Amazon PPC campaigns, driving an increase in ROI.
- Identified flaws in campaigns and implemented budget cuts, resulting in 14% reduction in advertising costs.
- Provided weekly reports on metrics, ensuring effective campaign management and control.
- Had meetings with clients to provide them with updates and manage expectations.
Education
UPSCALE VALLEYOnline
Amazon FBA Advanced Level Course
01.2021 - 12.2021
University Overview
GHULAM ISHAQ KHAN INSTITUTETopi, Khyber Pakhtunkhwa, Pakistan
Bachelor of Science from Electrical Engineering
04.2017 - 12.2021
University Overview
AMAZON
Amazon Sponsored Ads Certification
01.2021 - 12.2021
University Overview
EXTREME COMMERCE
Amazon A-Z
01.2021 - 12.2021
University Overview
Skills
Analytical & Communication Skills
Time Management
Problem-Solving Abilities
Adaptability
Client Relationship Management
Tech Savviness
Self-Motivation and Discipline
Above average typist
Amazon Listing Optimization
Working Independently
MS Excel
Amazon SC Proficiency
Listing Creation
Flat File
Amazon Algorithm
Inventory Management
Timeline
Amazon Brand Manager
Upscale Valley
03.2025 - Current
Junior Amazon Brand Manager
Upscale Valley
05.2024 - 02.2025
Brand Assistant
RAHMA GROUP LLC
05.2022 - 03.2023
VIRCUBE
01.2022 - 04.2022
UPSCALE VALLEY
Amazon FBA Advanced Level Course
01.2021 - 12.2021
AMAZON
Amazon Sponsored Ads Certification
01.2021 - 12.2021
EXTREME COMMERCE
Amazon A-Z
01.2021 - 12.2021
GHULAM ISHAQ KHAN INSTITUTE
Bachelor of Science from Electrical Engineering
04.2017 - 12.2021