Experienced Amazon Brand Manager with 4+ years of driving growth on Amazon Seller Central. Successfully launched and managed products in baby, pet, and sports categories, working with budgets ranging from $50K to $500K. Skilled in managing PPC budgets up to $30K/month, improving performance and reducing ACoS by up to 32%. Proven track record in helping new sellers scale, leading a team of two, and delivering 30–40% revenue growth through strategic planning, hands-on account management, and clear client communication.
Hi, I’m
MUHAMMAD SIDDIQUI
Amazon Brand Manager
Karachi
Summary
Overview
3
years of professional experience
7
years of post-secondary education
Work History
Upscale Valley
Amazon Brand Manager
03.2025 - Current
Job overview
- Led a team of 2 junior brand managers and oversaw all aspects of Amazon account management.
- Managed direct client communication, goal setting, and performance reporting.
- Launched 4 new sellers with budgets ranging from $50K–$500K across child, pet, and sports categories.
- Scaled seasonal and evergreen products, achieving up to 40% sales growth and 32% ACOS reduction.
- Enhanced listing performance with advanced PPC strategies, keyword segmentation, and A+ content optimization.
Upscale Valley
Junior Amazon Brand Manager
05.2024 - 02.2025
Job overview
- Launched and managed 4 brands on Amazon across child, pet, and sports categories, handling budgets from $50K to $500K.
- Led full-funnel strategies for seasonal and evergreen products, resulting in 25%+ ROAS uplift and 40% increase in organic visibility.
- Built and optimized A+ Content, Amazon Stores, and PPC campaigns (Sponsored Products, Brands, SBV, DSP) across US & EU marketplaces.
- Reduced ACOS by 20% through bid management, keyword optimization, and data-driven decisions.
- Delivered weekly/monthly reports via Google Sheets and guided listing health to 99% + with variation fixes and suppression resolutions.
RAHMA GROUP LLC
Brand Assistant
05.2022 - 03.2023
Job overview
- Supported Brand Manager in inventory management and forecasting.
- Executed Amazon PPC campaign optimization strategies.
- Conducted brand audits to identify areas for improvement.
- Collaborated with photographers and graphic designers to enhance product imagery.
- Resolved Amazon catalog issues promptly, maintaining product visibility and accuracy.
- Developed plans for diversifying sales channels beyond Amazon.
VIRCUBE
01.2022 - 04.2022
Job overview
- Created and optimized Amazon PPC campaigns, driving an increase in ROI.
- Identified flaws in campaigns and implemented budget cuts, resulting in 14% reduction in advertising costs.
- Provided weekly reports on metrics, ensuring effective campaign management and control.
- Had meetings with clients to provide them with updates and manage expectations.
Education
UPSCALE VALLEYOnline
Amazon FBA Advanced Level Course
01.2021 - 12.2021
University Overview
GHULAM ISHAQ KHAN INSTITUTETopi, Khyber Pakhtunkhwa, Pakistan
Bachelor of Science from Electrical Engineering
04.2017 - 12.2021
University Overview
AMAZON
Amazon Sponsored Ads Certification
01.2021 - 12.2021
University Overview
EXTREME COMMERCE
Amazon A-Z
01.2021 - 12.2021
University Overview
Skills
Analytical & Communication Skills
Timeline
Amazon Brand Manager
Upscale Valley
03.2025 - Current
Junior Amazon Brand Manager
Upscale Valley
05.2024 - 02.2025
Brand Assistant
RAHMA GROUP LLC
05.2022 - 03.2023
VIRCUBE
01.2022 - 04.2022
UPSCALE VALLEY
Amazon FBA Advanced Level Course
01.2021 - 12.2021
AMAZON
Amazon Sponsored Ads Certification
01.2021 - 12.2021
EXTREME COMMERCE
Amazon A-Z
01.2021 - 12.2021
GHULAM ISHAQ KHAN INSTITUTE
Bachelor of Science from Electrical Engineering
04.2017 - 12.2021
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