Muhammad Shehryar Siddiqui
Summary
Dynamic marketing professional passionate about leveraging data science to address real-world challenges and foster innovation. Expertise in extracting actionable insights from complex datasets, with hands-on experience in healthcare and finance projects, data cleaning, and predictive modeling. Skilled in utilizing advanced tools such as Power BI, Excel, and SQL to transform complex datasets into actionable strategies. Proven ability to translate data-driven insights into strategic initiatives that enhance organizational performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Manager Strategy & Client
WPP Media
04.2025 - Current
- Responsible for driving innovation, content and partnership agenda on GroupM clients and internal agencies.
- Crafted and designed over 25 data-led marketing initiatives and strategies for FMCG, Entertainment, Sports and Financial sectors that stretch from production innovation through to the last retail mile.
- Curated and implemented extensive branded content creation plans, primarily for digital & media platforms, to enhance brand positioning
- In- charge of client management and internal and external stakeholder collaborations and partnerships
- Managed research and selection of target audience, celebrity/influencer and reach for designed media strategies
Platform Executive
ticketjee.com
08.2024 - 11.2024
- Reduced main page load time by 30% by optimizing performance on web and mobile platforms, applying data-driven insights to elevate user experience and support strategic growth initiatives.
- Introduced dedicated visa and tour sections by analyzing market trends and integrated a new hotel booking portal—enhancing service offerings and enabling data-informed strategic expansion.
Co-Founder/Director of Operations
IC Traders/MASKON.pk
01.2020 - 12.2023
- Expanded customer base through targeted outreach and networking events, effectively increasing client engagement and driving significant business growth by reaching 1000+ followers in month.
- Streamlined decision-making processes and improved overall business efficiency by leveraging analytics to identify trends, leading to measurable growth in customers order quantity.
- Assessed market dynamics to identify new opportunities, enhancing strategic decisions and enabling the organization to adapt swiftly to market changes within budget.
Partner
HASCOS
09.2021 - 07.2022
- Drove firm growth by attracting new business through targeted marketing, increasing followers by up to 300+ a month.
- Boosted brand awareness by introducing the team through innovative marketing campaigns.
- Designed a structured lecture system to support self-paced learning.
Digital Marketing Internee
Kellar LLC
07.2021 - 08.2021
- Boosted lead generation with creation of 100+ engaging email marketing campaigns.
- Undertook detailed keyword analysis for SEO, leading to the creation of several articles that achieved overall website visibility and engagement metrics.
Education
Master of Science - Data Science
Institute of Business Administration
Karachi, Pakistan12-2025
Bachelor of Business Administration - Marketing
SZABIST
Karachi, Pakistan05-2023
Skills
- Data Tools: Power BI Desktop, Excel, SQL, MySQL
- Programming & ML: Python, Machine Learning, Data Cleaning, Data Visualization
- Marketing & Analytics: Meta Ads, Google Analytics, Data Storytelling, MS Office Suite
Certification
- IBA OEP- ENTREPRENEURSHIP COURSE
- DATACAMP- SUPERVISED LEARNING WITH SCIKIT-LEARN
Timeline
Assistant Manager Strategy & Client
WPP Media
04.2025 - Current
Platform Executive
ticketjee.com
08.2024 - 11.2024
Partner
HASCOS
09.2021 - 07.2022
Digital Marketing Internee
Kellar LLC
07.2021 - 08.2021
Co-Founder/Director of Operations
IC Traders/MASKON.pk
01.2020 - 12.2023
Master of Science - Data Science
Institute of Business Administration
Bachelor of Business Administration - Marketing
SZABIST
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