MUHAMMAD SAAD FARHAN
Strategic Sales Director
Karachi
Summary
Results-driven business leader prepared for role with strong expertise in strategic planning, operations management, and financial oversight. Proven ability to drive team success and adapt to changing business needs, ensuring consistent achievement of organizational goals. Skilled in stakeholder management, process optimization, and market analysis. Known for fostering collaborative environments and delivering impactful outcomes.
Overview
2
2
Certifications
12
12
years of professional experience
Work History
BUSINESS UNIT HEAD (SOUTH)
SKYELECTRIC PRIVATE LIMITED
08.2025 - Current
- Take charge of overseeing and driving all operational and strategic activities within the company, ensuring full alignment with the organization's overarching goals and vision.
- Lead and inspire a highly motivated team, setting clear expectations and fostering a results-oriented culture to consistently meet and exceed ambitious sales targets while expanding the company's reach in the solar energy market.
- Design, implement, and refine comprehensive sales strategies tailored to capitalize on emerging consumer and SME market trends, ultimately boosting revenue streams and increasing market penetration.
- Cultivate and maintain valuable relationships with strategic partners and high-priority clients, reinforcing the company's competitive edge and ensuring a high level of customer satisfaction and retention
- Work closely with key department to ensure that regional objectives align seamlessly with the company’s broader goals, driving organizational efficiency and collaboration.
DIRECTOR SALES
GreenVision Energy
01.2025 - 07.2025
- Led sales strategy to expand renewable energy pipeline across residential and commercial markets.
- Directed account executives through forecasting, territory planning, and opportunity prioritization.
- Strengthened CRM discipline to improve pipeline visibility and sales activity tracking.
- Collaborated with marketing and operations to align proposals with customer energy goals.
REGIONAL SALES MANAGER (SOUTH)
SKYELECTRIC PRIVATE LIMITED
01.2023 - 12.2024
- Directly report to the COO and oversee all operational and strategic initiatives for the Southern region.
- Lead and motivate a dynamic team to achieve aggressive sales targets and expand market presence in the solar energy sector.
- Develop and implement comprehensive sales strategies to capitalize on market opportunities and drive substantial revenue growth.
- Cultivate strategic partnerships and maintain key client relationships to enhance market share and ensure exceptional customer satisfaction.
- Provide regular updates and detailed reports to the COO on regional performance, market trends, and strategic initiatives, ensuring informed decision-making and proactive adjustments.
DIRECTOR SALES
Pearl Energy Solution
01.2022 - 12.2022
- Directed sales strategy to expand microinverters solution offerings across targeted commercial accounts.
- Built pipeline management processes to improve forecast accuracy and deal progression.
- Negotiated complex agreements with clients, balancing pricing, scope, and margin goals.
- Led account planning to strengthen customer relationships and uncover growth opportunities.
ASSISTANT SALES MANAGER
SKYELECTRIC PRIVATE LIMITED
03.2021 - 12.2021
- Helping people choose the best solar energy solutions for their residence reducing their electricity bills and dependency on the local electric supply.
- Ensuring my clients have all the information that they may require to benefit from our solutions.
- Leading a team of Business Development Executives and making them reach their targets.
- Calculating load and creating quotations on salesforce.
- Aligning site surveys.
- Ensuring smooth transition of sales to operations steps.
- Making sure the clients getting the best after-sales service.
PROJECT OFFICER/SALES ENGINEER
AUSTRALIAN SOLAR CENTRE
08.2019 - 12.2020
- Maintained project documentation, contracts, and compliance records for accurate audit readiness
- Prepared progress reports, status updates, and administrative correspondence for project management review
- Door knocking/Cold Calling.
- Standard warranty and extended warranty registration with OEM’s for commercials projects.
- Assisting with Clean Energy Regulator processes and DNSP requirements.
- Utilization of different software in order to streamline and improve project processes.
- Coordinated project schedules, milestones, and stakeholder communications across solar installation workflows
ASSISTANT PROJECT MANAGER
APPXONE ELECTRONICS
08.2016 - 12.2016
- Solved the queries of our clients.
- Assisted my manager with the given projects.
- Polished my skills as a Team Lead.
INTERN
PAKISTAN STATE OIL (PSO)
06.2015 - 09.2015
- Placed on the Lubricants Manufacturing Terminal (LMT) located in Korangi Industrial Area.
- Learned the filtration process of Petrol and Oil through different plants before being supplied in the market.
- Handled the PLCs installed at the location.
- Explored the process of the bottle manufacturing from plastic and pouring/processing of oil
TRAINEE
HILTON WORLDWIDE (HILTON HOTELS & RESORTS)
06.2014 - 09.2014
- Worked under supervision of Mechanical & Electrical Department and covered the following areas: High Voltage Alternate Current (HVAC), PLC Control, CCTV System, Reverse Osmosis (RO) Plant, Sewage Plant, Fire Addressable System, Elevators, Laundry Machine Operation, Building Management System (BMS)
Education
Master of Engineering (ME) - Engineering Management
RMIT University
Melbourne, Australia12.2018
Bachelors - Electronic Engineering
Sir Syed University of Engineering & Technology
Karachi, Pakistan03.2016
Skills
Operations management
Cross-functional team coordination
Organizational development
Business analysis
Sales management
Revenue growth
Sales strategies
Strategic partnerships
Certification
Certificate IV in Business, Engineering Education Australia – Melbourne, Australia
PROFESSIONAL ACTIVITIES
- Member of Engineers Australia (EA)
- Member of Pakistan Engineering Council (PEC)
- Member of a Non-Profit Organization (Sehar Welfare Society)
Timeline
BUSINESS UNIT HEAD (SOUTH)
SKYELECTRIC PRIVATE LIMITED
08.2025 - Current
DIRECTOR SALES
GreenVision Energy
01.2025 - 07.2025
REGIONAL SALES MANAGER (SOUTH)
SKYELECTRIC PRIVATE LIMITED
01.2023 - 12.2024
DIRECTOR SALES
Pearl Energy Solution
01.2022 - 12.2022
ASSISTANT SALES MANAGER
SKYELECTRIC PRIVATE LIMITED
03.2021 - 12.2021
PROJECT OFFICER/SALES ENGINEER
AUSTRALIAN SOLAR CENTRE
08.2019 - 12.2020
ASSISTANT PROJECT MANAGER
APPXONE ELECTRONICS
08.2016 - 12.2016
INTERN
PAKISTAN STATE OIL (PSO)
06.2015 - 09.2015
TRAINEE
HILTON WORLDWIDE (HILTON HOTELS & RESORTS)
06.2014 - 09.2014
Bachelors - Electronic Engineering
Sir Syed University of Engineering & Technology
Master of Engineering (ME) - Engineering Management
RMIT University