Muhammad Moosa
Sr. SEO Strategist
Summary
As an SEO specialist with over 10 years of experience in the SEO, content, and digital marketing field, I have developed a strong understanding of the latest search algorithms and techniques, and have a track record of delivering successful SEO campaigns for a variety of clients.
I am a team player who values collaboration and communication. I have a positive attitude and enjoy working with others to achieve common goals. I believe that my combination of technical expertise and personal attributes make me an excellent candidate for an SEO manager position.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Sr. SEO Strategist
High Level Marketing
Montgomery, AL
03.2022 - Current
- Develop and execute comprehensive SEO strategies to improve organic traffic and search engine rankings for assigned clients
- Build and manage a diverse link building campaign to increase authority and credibility of client websites.
- Create a step-by-step link building process to produce effective links for clients and reduce the budget we ideally spent on link building.
- Collaborate with cross-functional teams, including content, design, development, and support teams, to ensure SEO is fully integrated into all website projects.
- Communicate effectively with account managers & clients to provide regular updates on SEO efforts and results.
SEO - Product Lead
OneLocal
Toronto, ON
04.2021 - 03.2022
- Update the SEO Process and make sure every thing we offer aligned with the Google updated and help us produce the result client is looking for.
- As a team lead, I help the internal team to update with new tactics and techniques to be better SEO practitioners.
- Build and Manage the SEO Process that we can implement and follow on all clients.
- Stay up-to-date with the latest SEO trends and best practices, and continuously seek opportunities to improve SEO performance.
- Work with sales and account managers to increase SEo client's growth by 100% in less than a year.
- Work with sales as well as account managers to reduce the client's churn rate.
SEO Strategist
Thrive Internet Marketing
Arlington, TX
08.2019 - 03.2021
- Develop and execute comprehensive SEO strategies to improve organic traffic and search engine rankings for client websites
- Conduct keyword research and on-page optimization to ensure website content is optimized for targeted search terms
- Implement technical SEO best practices, such as improving site speed and mobile responsiveness, and conducting technical SEO audits to identify and fix technical issues that may be hindering search performance
- Utilize SEO tools such as Google Analytics and Ahrefs to track and report on website performance and provide recommendations for improvement
- Collaborate with cross-functional teams, including content, design, and development teams, to ensure SEO is fully integrated into all website projects
- Communicate effectively with clients to provide regular updates on SEO efforts and results.
Inbound Manager
The Workplace Depot
Nottingham
02.2015 - 06.2016
- Developing and implementing comprehensive inbound marketing strategies to increase organic traffic and improve search engine rankings for client websites.
- Optimizing website content, including blog posts, landing pages, and product pages, to ensure they are optimized for search engines and meet the needs of users.
- Building and managing a diverse link building campaign to increase the authority and credibility of the internal ecommerce websites.
- Staying up-to-date with the latest SEO trends and best practices, and continuously seeking opportunities to improve SEO performance.
- Reporting to the director of growth
Freelance SEO Consultant
SEtalks
Karachi
03.2013 - 01.2015
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
SEO Analyst
Master Key Systems
Dubai
03.2011 - 02.2013
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
SEO Analyst
Superb Internet
Honolulu, HI
08.2011 - 04.2012
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Created customized marketing materials to increase product awareness.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Delivered services to customer locations within specific timeframes.
Education
BBA - Business Administration
Federal University
Karachi, Pakistan 01.2023 - Current
High School Diploma -
Government College
Karachi, Pakistan 02.2019 - 03.2021
Skills
SEO
Social media marketing
Copywriting
Email campaigns
Research
Strategic content planning
Writing
With over a decade of experience in the SEO industry, I have a wealth of knowledge and experience to share. I have contributed to various platforms and blogs, and my work has been published on reputable websites such as Search Engine Journal, Moz.com, Business.com, Huffington Post, and SEMrush, among others.
Timeline
BBA - Business Administration
Federal University
01.2023 - Current
Sr. SEO Strategist
High Level Marketing
03.2022 - Current
SEO - Product Lead
OneLocal
04.2021 - 03.2022
SEO Strategist
Thrive Internet Marketing
08.2019 - 03.2021
High School Diploma -
Government College
02.2019 - 03.2021
Inbound Manager
The Workplace Depot
02.2015 - 06.2016
Freelance SEO Consultant
SEtalks
03.2013 - 01.2015
SEO Analyst
Superb Internet
08.2011 - 04.2012
SEO Analyst
Master Key Systems
03.2011 - 02.2013