Muhammad Mazhar Munir
Kamoke
Summary
Dynamic ASO and User Acquisition expert with a proven track record at Goal Tech, driving 10M+ downloads through strategic keyword optimization and conversion rate enhancements. Skilled in campaign management and team leadership, I excel in leveraging data-driven insights to optimize app/game visibility and user engagement across diverse platforms.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Team Lead – ASO & User Acquisition
Goal Tech
Lahore
07.2023 - Current
- Led end-to-end App Store Optimization (ASO) for Android and iOS games across Google Play Store and Apple App Store, improving organic visibility, keyword rankings, and conversion rates.
- Conducted in-depth keyword research, competitor analysis, and metadata optimization (titles, subtitles, short and long descriptions) to drive sustainable organic growth.
- Planned and executed A/B testing for icons, screenshots, feature graphics, and store descriptions to maximize install conversion rates.
- Managed and scaled a diverse game portfolio achieving 10M+ downloads, including hyper-casual, simulation, FPS, superhero, puzzle, and open-world games.
- Optimized high-performing games such as Slap Tower, 99 Nights, Steal It, I Am Monkey, Screw It Puzzle, Obby Parkour, Superhero Game, Car Drifting Simulation, Police Car Chase, Open World Game, FPS Shooting Game, Brainrot, and other hyper-casual games.
- Defined and executed User Acquisition (UA) strategies focused on CPI and TROAS, ensuring efficient growth and revenue optimization across Android and iOS platforms.
- Managed paid acquisition campaigns while aligning UA insights with ASO strategy to improve store listing conversion and retention quality.
- Tracked and analyzed user performance using Adjust (MMP) for attribution, cohort analysis, retention, LTV, and campaign performance measurement.
- Leveraged analytics dashboards and MMP insights to optimize bidding strategies, creative performance, traffic quality, and budget allocation.
- Worked extensively with mediation and ad networks including Meta, AppLovin, Mintegral, and Pangle to support scalable monetization and performance optimization.
- Collaborated with product, design, and engineering teams to align analytics insights, feature updates, and store listings with growth objectives.
- Led and mentored junior team members on ASO frameworks, analytics interpretation, and UA optimization best practices.
App Marketing Specialist
AI4LYF
Lahore
04.2025 - 10.2025
- Led end-to-end app marketing strategy for Respire Lyf, a SaaS-based digital health platform, ensuring growth, visibility, and user engagement.
- Managed all social media platforms, creating and scheduling content to increase awareness and user acquisition.
- Coordinated with influencers and brand ambassadors to drive app promotion and adoption.
- Executed email marketing campaigns, magazine features, and flipbooks to engage users and support funding initiatives.
- Collaborated with design teams to create visual assets, creatives, and Google Ads assets aligned with app marketing objectives.
- Conducted real-time app testing to ensure a seamless user experience across platforms.
- Supported grant and funding applications by providing marketing strategy insights, assets, and campaign performance data.
- Worked cross-functionally with product, design, and analytics teams to optimize campaigns and app store performance.
ASO&Marketing Executive
Gaminators
Lahore
01.2021 - 01.2023
- Mastered optimization of store listings by refining game titles, descriptions, icons, and visual assets (screenshots, trailers) to align with user intent and boost discoverability.
- Expert in A/B testing various store elements (via Google Play experiments or Apple App Store variations) to identify the most effective combinations for higher conversion rates and installs.
- Specialized in localizing game listings for different regions, ensuring that metadata (titles, descriptions, and keywords) resonate with local audiences.
- Achieved significant growth by adapting game assets (icons, screenshots) and keyword strategies for markets like the US, Europe, and Asia.
- Monitored competitor performance, category rankings, and keyword trends to refine ASO strategies and maintain a competitive edge.
- Utilized tools like Sensor Tower, AppTweak, and MobileAction for in-depth store analytics, tracking organic rankings and download sources.
- Regularly updated metadata, conducted market research, and adjusted strategies based on the latest store algorithm changes and user behavior insights.
- Led user acquisition campaigns focused on optimizing CPI (Cost Per Install) and maximizing TROAS (Target Return on Ad Spend).
- Ran successful UA campaigns on platforms such as Google Ads, Facebook Ads, and TikTok, driving efficient install growth and user engagement.
- Managed and analyzed campaigns, adjusting bids and creatives based on real-time performance data.
Education
MSC - iT
UNIVERSITY OF PUNJAB
01.2021
BSC - CS
PUNJAB COLLEGE KAMOKE
01.2018
Skills
- Keyword Research & Optimization
- Metadata Management (Title, Description, Subtitles)
- Localization & Market Expansion
- Competitor Analysis & ASO Insights
- App Store Policies & Compliance
- Conversion Rate Optimization (CRO)
- Campaign Management (CPI & TROAS)
- Paid Media Optimization (Google Ads, Meta, AppLovin, Mintegral, Pangle)
- Mediation Platforms & Monetization Strategy
- Social Media & Influencer Marketing
Hobbies and Interests
- Gaming
- Music
- Movies
- Cricket
- Football
- Wrestling
Languages
- Urdu
- English
- Urdu
Languages
English
Advanced (C1)
C1
Urdu
Native
Native
Certification
Digital Marketing
Timeline
App Marketing Specialist
AI4LYF
04.2025 - 10.2025
Team Lead – ASO & User Acquisition
Goal Tech
07.2023 - Current
ASO&Marketing Executive
Gaminators
01.2021 - 01.2023
MSC - iT
UNIVERSITY OF PUNJAB
BSC - CS
PUNJAB COLLEGE KAMOKE