Summary
Overview
Work History
Education
Skills
Netflix, Sports
Timeline
Generic
MUHAMMAD IRFAN AKRAM

MUHAMMAD IRFAN AKRAM

Area Sales Manager
Faisalabad, Punjab

Summary

Result oriented sales individual with positive mindset, adaptive and strong in inter personnel skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.

Overview

17
17
years of professional experience

Work History

Area Sales Manager

English Biscuits Manufacturer Pvt Ltd.
Faisalabad, Punjab
07.2024 - Current
  • Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
  • Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
  • Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
  • Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Key Accomplishment Fy 24-25 - In volume, Primary and Secondary Growth 21.45% & 22% respectively. 23% value growth vs LY.
  • Achieved 5% growth over budget, with the high base in region.

Area Sales Manager

English Biscuit Manfacturer Pvt. Limited.
Sargodha, Punjab
10.2019 - 06.2024
  • Ensure achievement of monthly primary and secondary targets with KPI’s (unique, call productivity, SKU/call and Brand/call) for the assigned area.
  • Effective utilization of company resources towards attaining the company business objectives.
  • Develop, implement and accomplishment the monthly sales plan for the assigned area.
  • Ensure adherence to all company principles and policy.
  • Effectively manage distributors and their sales operations, volume, growth and viability (ROI’s) through the sales team.
  • Effectively implement the distribution strategy and ensure required distribution infrastructure on need basis.
  • Managing 100% TAW service and cake exclusive coverage 50% in based town.
  • Training and coaching of distribution sales team as per company guidelines.
  • Key Accomplishment: Increase market share with 3%
  • Retail growth 33% over LY
  • Outstanding Growth on Primary 25% and Secondary Sales 30% over LY.
  • Brand wise Achievement 100%
  • Won 1.5 Quarter rewards and Special Cake up Incentives
  • Achieved highest cake contribution w.r.t overall business among the region.
  • Achieved annual budget with 11% growth.

Territory Sales Executive

English Biscuit Manfacturer Pvt. Limited.
Lahore, Punjab
11.2016 - 09.2019
  • To increase the market share, and improve the brand and SKU wise coverage and numeric distribution.
  • Development of new markets, channel and existing buyers.
  • To improve volume and weighted distribution, providing better services and ensure optimal coverage to the customer.
  • Focus of NPD’s, growth on existing brands and SKU’s availability in the assigned area.
  • Responsible for all sales operation matters at distribution.
  • Ensure the distributor’s return on investment.
  • Key Accomplishments: 1st position awarded in TSE category – Lahore region in the fiscal year 2018-19.
  • Significant volume growth almost 25% over last year.
  • Brand wise growth achieved in double digit.
  • Increase retail market share with 8 % in 2018-19.
  • Met budget of cake up volume and 95% achievement in Biscuits.
  • Invictus: 13% growth on HR versus last year.
  • Won 3 times Quarter Incentive in 2018-19.
  • Increased and sustained distributor’s ROI on 2%.
  • Average SKU’s wise growth is more than 12% over last year.

Market Development Executive

Riaz Bottlers Pvt Limited Company
Lahore, Punjab
06.2015 - 10.2016
  • Company Overview: (Pepsi Cola)
  • Provides corporate market research and analysis to see the insights of the markets trends & sales analysis.
  • Increasing the market share by giving best customer services.
  • Assisted in different departments to enhance sales & solving the customer queries.
  • Converting coke exclusive accounts into Pepsi exclusive in Gulberg, Cantt & DHA vicinity.
  • Main focus on high image and high volume competition accounts.
  • (Pepsi Cola)
  • Key Accomplishments: Got Employee of the month several times on the basis of volume achievement.
  • Covered areas are Gulberg, Cantt, Saddar, DHA and north side of Lahore during the job period in Pepsi.
  • Increase the market share of Pepsi with 3 to 5%.
  • Conversion of High image Horecas like Capri, Chandini Chowk and Nadeem Restaurant.
  • Exceptionally achieved growth about 32% on LMTs channel like CSD’s, Alfatah, Jalal sons and Euro Stores.
  • Aggressively got the geo coordinates and made RTM through geo mapping.
  • Done comprehensive market census in 2015 in Gulberg, Cantt and north area, identify the opportunities and target the new buyers and channels.
  • Convert exclusive coke accounts into mix status without monetary benefit.

Territory Development Manager

Riaz Bottlers Pvt Limited Company
Lahore, Punjab
06.2013 - 05.2015
  • Company Overview: (Pepsi Cola)
  • To increase the market share on both channels, brand wise and SKU wise contribution also.
  • To achieve volume targets category wise (CSD, Energy drink, Juice and Water) and also maintained the numeric and weighted distribution of the SKU’s.
  • To review and suggest asset utilization, vehicle capacity and minimizing the overheads.
  • Development of new markets, channel and existing buyers.
  • Ensuring company’s profitability while negotiating and finalizing the legal agreement.
  • Managing the advertisements and marketing activities in the territory.
  • Resolve conflict and problem of the customers.
  • (Pepsi Cola)
  • Key Accomplishments: Interacted with diversified customers (General Trade and Modern Trade) in different channels which helped in enhancing my confidence and communication skills.
  • Increase the market share by 5% with PI brands in my assigned area.
  • Double digit volume growth in year 2013.

Market Development Officer

Coca Cola Beverages Private Limited
Lahore, Punjab
03.2008 - 05.2013
  • Company Overview: (CCBPL)
  • To increase the market share on both channels, and improve the brand wise and SKU wise contribution in the assigned territory.
  • To monitor and maturing RED daily brand pack wise and channel wise.
  • Achieved volume targets and profitability targets in the assigned area.
  • Proper market visits and recommended coolers for potential buyers as well as retaining the existing buyer.
  • Initiate a legal agreement between company and buyer on mutual consent for exclusive buying.
  • To follow up the sales, execution with sales man and trained them with selling skills on daily basis.
  • (CCBPL)
  • Key Accomplishments: Increase the coke share in market with the ratio over competition is 65:35 in general trade only.
  • Designated area were Gulberg Lahore and more importantly the conversion of Gurumangat road into coke as Pepsi were dominant there.
  • For instance, Sarhad restaurant PI account in front of Pepsi head office converted into coke exclusive in 2012.
  • 25 years old PI account converted into coke, as they were loyal with the brand.
  • Got 1st Position nationwide in the MDO’s contest in 2012.
  • Got awarded few times on RED best performer in the tenure.
  • Started volunteer the Pre-sell booking system from conventional sales in my territory.

Education

MBA - MKT & SCM

UMT
Lahore
06.2008

Bachelor of Science - Textile Technology & Management

UMT
Lahore
09.2005

F.Sc - Pre Engineering

PAF Degree College Rafiqui
Shorkot Cantt
05.2001

Skills

  • Leadership Skill

  • Team Management

  • Ability to meet tight deadlines and work under pressure

  • Problem Solving

  • Sales Tracking

  • Data Analytics

Netflix, Sports

Netflix

Cricket

Timeline

Area Sales Manager

English Biscuits Manufacturer Pvt Ltd.
07.2024 - Current

Area Sales Manager

English Biscuit Manfacturer Pvt. Limited.
10.2019 - 06.2024

Territory Sales Executive

English Biscuit Manfacturer Pvt. Limited.
11.2016 - 09.2019

Market Development Executive

Riaz Bottlers Pvt Limited Company
06.2015 - 10.2016

Territory Development Manager

Riaz Bottlers Pvt Limited Company
06.2013 - 05.2015

Market Development Officer

Coca Cola Beverages Private Limited
03.2008 - 05.2013

MBA - MKT & SCM

UMT

Bachelor of Science - Textile Technology & Management

UMT

F.Sc - Pre Engineering

PAF Degree College Rafiqui

Similar Profiles

CREATE PROFILE
MUHAMMAD IRFAN AKRAMArea Sales Manager