Muhammad Ibrahim Ashraf

• To lead and oversee the complete Supply Chain & Operations function including procurement, production, warehousing, distribution, ERP implementation, and new product development, ensuring scalable systems, cost efficiency, and operational excellence that support the company’s rapid growth in retail and e-commerce.
• Supply Chain Strategy & Governance
• Develop and implement supply chain strategies aligned with business goals.
• Drive cost optimization, intake margins, and GMROI improvements.
• Lead demand forecasting, sourcing, and supplier management.
• Procurement & Vendor Management
• Manage procurement portfolio of PKR 500M+, ensuring cost efficiency and quality.
• Establish and maintain strong vendor relationships for raw materials, packaging, and global sourcing.
• Negotiate contracts, pricing, and lead times to achieve savings and reliability.
• Production & Operations Management
• Oversee perfume production, lab & mixing operations, and packaging development.
• Scale production capacity in line with business growth.
• Implement Lean manufacturing and 5S principles for efficiency.
• Warehousing & Inventory Management
• Manage raw material, packaging, and finished goods warehouses.
• Implement effective stock controls, cycle counts, and ITO improvement.
• Ensure distribution efficiency across retail and e-commerce channels.
• ERP & Systems Implementation
• Lead ERP implementation and functional configuration for supply chain & operations.
• Integrate POS and Order Management Systems for retail & e-commerce.
• Ensure accurate, real-time data flow for decision-making.
• Continuous Improvement & Team Leadership
• Lead cross-functional teams across operations, production, warehousing, and procurement.
• Train, mentor, and upskill employees on systems, SOPs, and process improvements.
• Foster a culture of discipline, accountability, and innovation.

• Company Overview: Exitbase is an online marketplace for buying and selling businesses, where we also offer our services specifically needed in business transactions.
• After 5 years of working at Scents N Stories, I’m very happy to share with my LinkedIn family that I am now a founding member of Exitbase. I have seen immense professional growth and exposure at SNS. Looking forward to leveraging that learning to build and scale a B2B business like Exitbase.
• I genuinely believe in the uniqueness and potential of this business. Hope to see it reach great heights!
• I’m looking forward to explore the new world of this industry. If you want to know more about Exitbase, follow us on LinkedIn/visit www.exitbase.pk.

Plans, manages, and coordinates all activities related to the sourcing and procurement of materials and supplies.

• Plan and implement the overall Operations & Supply Chain strategy.
• Collaborate with Sales, Operations, and Customer Service teams to make customer experience better.
• Identify process bottleneck and implement solutions in a timely manner related to Fulfilment and ERP.
• Work with finance, sales, and manufacturing team to determine the overall cost structure.
• Analysis of the data from shipping and delivering processes to find bottlenecks and other issues.
• Monitor overall Domestic & International shipments.
• Maintain supply chain inventory, fulfilment, and overall supplies.
• Find cost-effective solutions for business processes.
• Collaborate with external providers to create coordinated plans for business growth.
• Communicate and negotiate with vendors and Suppliers for more profitable deals.
• Oversee product storage, handling, and distribution.
• Forecast inventories, keeping an accurate record of the process, and analysing performance.
• Improve the overall operations performance and look for possible developments in ERP and business solutions.

Ensure all procurement activities are carried out in line.

• Coordinate with the forwarders for import shipments.
• Keeps all records regarding supplies. These include records of the costs of transportation, supplies, storage, damages and any discrepancy.
• Responsible for preparing reports on inventory and stock management.
• Preparation of purchase orders coordinating the process of purchasing and compare purchase orders with invoices to ensure accuracy.
• Responsible of incoming, current and outgoing stock. Maintain Inventory to avoid any shortages.
• Order required goods and arranges the appropriate transportation method.

• Maintain inventory at appropriate level, Keep logs and records of warehouse stock, to avoid excessive or shortage of inventory.
• Prepares loads for shipment, tracking and try to resolve different issues regarding quality of services, and shipment delays.
• Keeping in touch with suppliers / Vendors and developing cordial relationships with them.
• Negotiating terms with suppliers to meet quality, cost and delivery requirements.
• Preparing PO, RFQ’s, order placement, chasing up on deliveries from suppliers.
• Monitoring supplier performance to ensure high quality, on time delivery with agreed client SLA’s.
• Responsible for effective communication with vendors including timely resolutions of operational activities.
• Manages activities throughout the order fulfillment.
• Monitoring daily reports and producing weekly / monthly stats for management review.

• Worked as an internee 6 weeks training program in accounts and Management, having an experience of work on Technical Resource Planning (TRP)
• Roles and Responsibilities:
• Working with spreadsheets, sales and purchase ledgers and journals
• Calculating and checking to make sure payments, amounts and records are correct.
• Work on TRP (Technical Resource Planning)
• Email and Letter writing