I am a versatile and results-driven digital marketing specialist with hands-on experience in social media marketing, graphic design,and video editing. My strong communication, leadership, and project management skills enable me to thrive in fast-paced, goal-oriented environments. With a creative mindset and a tech-savvy approach, I consistently deliver impactful solutions that drive growth and engagement. I am committed to continuous learning and delivering excellence in every task I undertake.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Masood Akhtar Associates
65-67 Whitmore Road , Birmingham
03.2024 - Current
Created engaging content for social media platforms, including Facebook, Twitter, and Instagram, to foster community growth.
Created content for social media: Made posts, images, and videos for platforms like Facebook, Instagram, and Twitter to promote brands and products.
Managed social media accounts: Handled the day-to-day posting, replying to comments, and engaging with followers to grow online communities.
Developed marketing strategies: Created plans for promoting products or services online, using a mix of social media, ads, and content marketing.
Ran paid advertising campaigns: Set up and managed paid ads on Google, Facebook, and Instagram to reach more customers, and drive sales.
Email marketing: Created and sent marketing emails to customers, keeping them informed about new products, offers, and updates.
Analyzed data and results: Used tools like Google Analytics to check how marketing campaigns are doing, and make improvements.
Worked on website content: Helped create or improve website content to make it more user-friendly, and engaging.
Increased online traffic: Used various techniques to bring more visitors to the company’s website and social media pages.
Collaborated with influencers: Worked with online influencers to promote products to a wider audience.
Managed online reputation: Handled online reviews and feedback to ensure the brand has a positive image.
Created blog posts and articles: Wrote content for blogs and websites to improve search engine rankings, and engage customers.
Used marketing tools: Worked with digital marketing tools like Google Ads, Facebook Ads, and Hootsuite for scheduling posts and tracking campaign success.
Improved customer engagement: Engaged with customers through social media, emails, and ads to build stronger relationships, and increase sales.
Developed brand presence online: Helped increase the company’s visibility by working on different online marketing channels, like search engines and social media.
Real Estate Sales Associate
Zameen.com
Islamabad
02.2025 - 03.2025
Discovered potential buyers via cold calling.
Explained financial requirements and analytical data to potential buyers and sellers.
Generated leads through cold calling, referrals and networking activities.
Met with clients to research cases, collect data and prepare settlement packages.
Advised clients on market conditions, prices, mortgages, and legal requirements.
Showed residential properties and explained features, value and benefits of available homes.
Managed sales pipeline by actively following up with prospects and hot leads.
Worked with clients to ensure understanding of and processes.
Student Counselor
Cambridge Council
Faisalabad
11.2023 - 12.2024
Created individual academic plans resulting in successful obtainment of diploma and postsecondary options of choice for many% of students.
Encouraged open dialogue between students regarding their feelings, thoughts, experiences .
Helped with UCAS applications: Guided students in filling out their UCAS forms, choosing courses, and writing personal statements for university applications.
Advised on choosing universities: Helped students select the best UK universities and courses based on their interests and goals.
Provided scholarship and financial aid advice: Gave information on scholarships, loans, and financial support to help students with university costs.
Assisted with student visa applications: Supported students in applying for their UK student visas, explaining the required documents and processes.
Guided on finding accommodation: Helped students find places to stay, whether in university housing or private rentals, and gave advice on rental contracts.
Offered emotional support: Listened to students' concerns about their studies, life in the UK, and personal issues, offering advice and support when needed.
Cornor Stone
CSR
Rawalphindi
07.2022 - 08.2022
Increased customer satisfaction ratings by effectively answering questions, suggesting effective solutions, and resolving issues quickly.
Engaged actively with callers, confirming or clarifying information and diffusing anger.
Supported sales team members to drive growth and development.
Prepared and evaluated CRM reports to identify problems and areas for improvement.
Maintained high levels of professionalism while interacting with customers via phone.
Education
Bachelor of Arts - English Literature
Government College University Faisalabad
Faisalabad
07-2024
Higher Secondary School Certificate - Pre- Engineering
Oxford Group of Colleges Chokara Karak
Karak
07-2020
Secondary School Certificate - Science
Oxford Group of Colleges Chokara Karak
Karak
Skills
Digital Marketing (SMM, Facebook, Instagram, Google Ads, TikTok, Snapchat ads, Daraz, Shopify, Influence Marketing)
Email marketing
Video Editing and Video Animation
Graphic design
Basic to Advanced Computer Skills, Including MS Office
Voice-over artist
Communication skills
Data entry
Office management
Leadership
E-commerce strategy
Shopify website creation
Affiliations
I participated in the Sports Gala, cultural events, and the Blood Donation Society at Government College University, Faisalabad (GCUF)
Accomplishments
Speaker – Qabail Educational Council Weekly Study Circle, Government College University Faisalabad (GCUF), March 2022, received a Certificate of Appreciation for actively participating as a speaker in the Qabail Educational Council’s Weekly Study Circle Recognized for sharing knowledge, engaging in academic discussions, and contributing to the intellectual development of fellow students.
Certification
PTE Academic Certificate, Pearson Test of English (PTE Academic), achieved an overall score of 61, Listening: 56| Reading: 65 | Speaking: 73 |Writing: 58, Test Date: 07 October 2024, Valid Until: 07 October 2026
Driving License, Issued in Pakistan, Valid and authorized to drive within Pakistan
Founder of Pashteen, launched a cultural footwear brand focused on traditional Peshawari chappals Personally handled branding, website creation, product photography, and advertising strategies Successfully created and managed all social media accounts and ran multiple marketing campaigns to promote the brand locally and online.
Prime Choice: Built and managed the online store for Prime Choice, handled digital marketing, social media management, and product advertisements to increase visibility and sales
Nova Mart developed the eCommerce website for Nova Mart and managed their marketing and online presence across different platforms
References
References available upon request.
Timeline
Real Estate Sales Associate
Zameen.com
02.2025 - 03.2025
Digital Marketing Specialist
Masood Akhtar Associates
03.2024 - Current
Student Counselor
Cambridge Council
11.2023 - 12.2024
Cornor Stone
CSR
07.2022 - 08.2022
Bachelor of Arts - English Literature
Government College University Faisalabad
Higher Secondary School Certificate - Pre- Engineering