MUHAMMAD GHAYAS UDDIN
SALES MANAGER
Multan,Punjab
Summary
Accomplished Regional Sales Manager with a proven track record at Hamdard Pakistan, achieving a 40% YOY growth in the Medicine category. Expert in business development and planning, with a knack for inspiring teams to exceed sales targets. Skilled in customer base development and market share growth, demonstrating exceptional sales leadership and account management capabilities.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
REGIONAL SALES MANAGER – MULTAN REGION
HAMDARD PAKISTAN
Multan
08.2023 - Current
- Promoted to RSM Multan Region in August 2023 after achieving the highest sales ever in Karachi Region, totaling 345 million in the year 2022-23
- Region includes major towns such as Multan City, Muzaffargarh, Kot Addu, DG Khan, Layyah, Taunsa Sharif, Khanewal, Sahiwal, Okara, Vehari, Burewala, Mailsi, Bahawalpur, Rahimyar Khan, Khanpur, Sadiqabad, Bahawalnagar
- Currently overseeing 60 RA Distributors along with 30 Medicine and Consumer Distributors
- Leading a team consisting of 3 Area Sales Managers (ASMs), 11 Territory Sales Managers (TSMs), and 40 Sales Officers (SOs)
- Closed FY 2023-24 with record-breaking sales of around 500 million
- Achieved a growth of 40% Year-over-Year (YOY) in the Medicine category and 130% YOY in the Consumer category
- Achieved the highest ever sales of RA post-Ramadan, generating a turnover of almost 500 million
- Multan Region recognized as the best region in FY 2023-24.
REGIONAL SALES MANAGER – KARACHI REGION
HAMDARD PAKISTAN
Karachi
08.2022 - 07.2023
- Served as RSM Karachi Region for the year 2022-23
- Managed the Beverages, Consumer, and Medicine portfolios, with Rooh Afza as a leading brand under my supervision
- Supervised a team comprising 4 Area Sales Managers (ASMs), 8 Territory Sales Managers (TSMs), and 30 Sales Officers (SOs)
- Successfully increased the market coverage of the Hamdard portfolio from 4,500 shops to 8,000 shops
- This expansion helped reduce dependency on the Wholesale (WS) channel
- Achieved a dominant market share of 72% in the Red Syrup category for the season 2022-23
- Met the Medicine and Consumer targets for FY 2022-23, achieving an annual turnover of Rs 350 million
- This represented a growth of 34% compared to the previous year.
REGIONAL SALES MANAGER – SOUTH
MARHABA ISPAGHOL
Karachi
08.2021 - 07.2022
- Managed South Region, which includes Karachi, Hyderabad, Sukkur, and Quetta
- Oversaw a significant business turnover of 100 million monthly, focusing on products like Ispaghol, Spices, Salt, Vinegar, Murabajat, and V
- Oil
- Directly supervised a team comprising 4 Zone Sales Managers (ZSMs), 15 Territory Sales Managers (TSMs), and 50 Sales Officers (SOs)
- Presented a plan to expand Numeric Coverage in Karachi from 3,000 General Trade (GT) outlets to 9,000 outlets
- Proposed a strategy to increase total sales in Karachi from 10 million to 30 million, with 15 million targeted from GT, 10 million from Large Modern Trade (LMT) outlets, and 5 million from Wholesale (WS) channels
- Developed strategies to manage and control price disparities, particularly focusing on Ispaghol in the South Region
- Introduced a Sales Tracker system to monitor and improve the daily performance of the entire sales team.
REGIONAL SALES MANAGER – SOUTH REGION
HILAL CARE (PVT) LTD
Karachi
07.2018 - 12.2019
- Managed the South Region, covering Karachi, Hyderabad, Sukkur, and Quetta
- Oversaw an annual business turnover of approximately 250 million
- Directly supervised 2 Area Sales Managers (ASMs) and 4 Territory Sales Executives
- Reported directly to the Head of Sales (National Sales Manager), indicating my pivotal role in regional operations
- Initiated the Gold Project for LMTs in Karachi City, demonstrating your strategic approach to enhance key account relationships
- Successfully devised launch plans for new products such as Diva Face Wash, Diva Face Cream, and BB Cream across Central and South Region
- Devised strategies to manage and control rate disparities among different channels (LMT, Wholesale, GT), ensuring uniform pricing and market positioning
- Successfully introduced 5 new brands into the market, particularly focusing on LMTs
- These brands include DIVA Body Spray, Bold Face Cream, Bold Face Wash, Siena Hand Wash, and Scrub Shine
- Achieved consistent Month-over-Month (MoM) growth in both primary and secondary sales for 9 consecutive months in the entire South Region, demonstrating sustained sales momentum and effectiveness
- Received the Best Regional Sales Manager Award nationally at the International Sales Conference held in Thailand
- Additionally, South Region was recognized as the Best Region Nationally.
AREA SALES MANAGER
ABUDAWOOD PAKISTAN (P&G BUSINESS)
Karachi
07.2017 - 07.2018
- Responsible for achieving secondary sales targets for the assigned territory
- Ensure 80% availability of Power SKUs (Stock Keeping Units) in each outlet
- Manage a team of 19 DSRs (Distributor Sales Representatives)
- Monitor SKU-wise and brand-wise targets of DSRs, focusing on products like Ariel, Head & Shoulders, Pantene, Gillette, Always, Pampers, Oral-B, and Vicks
- Evaluate DSR performance based on Key Performance Indicators (KPIs) such as target achievement, active coverage, bill productivity, TDP (Total Distributor Productivity), Golden Stores (high-potential outlets), and PSKUs (Power SKUs)
- Screen and hire order bookers and DSRs to strengthen the sales team.
AREA SALES MANAGER
MITCHELL'S FRUIT FARMS
Karachi
02.2017 - 06.2017
- Monitor sales team performance regularly based on Key Performance Indicators (KPIs)
- Lead efforts to generate sales of company grocery products and confectionery in the Karachi Area through a team of TSMs and OBs, aiming to meet or exceed annual sales targets
- Conduct regular market visits to assess route coverage, monitor competitor activity, and identify new sales opportunities
- Develop and maintain an efficient distribution network to ensure comprehensive availability of company products across General Trade (GT) and Large Modern Trade (LMT) channels
- Collaborate with the Marketing team to ensure adequate support through merchandising and promotional activities in the region, enhancing brand visibility and driving sales.
AREA DIST MANAGER
NESTLE WATER
Karachi
09.2013 - 01.2017
- Maintain and increase sales of Nestle Waters in Karachi
- Achieve targets and goals set for the region
- Identify and pursue new business opportunities through various retailers
- Set sales targets for individual representatives and the entire team
- Recruit and train sales staff
- Allocate sales territories to representatives
- Develop sales strategies and tactics to achieve targets
- Monitor team performance closely and motivate them to reach sales goals
- Report regularly to senior managers on sales performance, market conditions, and strategic initiatives
- Ensure preparation of daily reports and visit summaries to maintain transparency and accountability.
RELATIONSHIP MANAGER
HABIB BANK LTD
Karachi
10.2011 - 08.2013
- To Look after Branch Deposit and ensure that daily targets are met
- To act as an Acting Branch Manager in absence of Branch Manager
- To Look after Bank Guarantees, Running Finance, Credit Limits of Retail and SME Clients on a daily basis
- Establish new borrowing relationships for Business Banking (SME), preparing the required credit and financial analysis as per the bank policies and procedures to enhance the bank's market share
- Spread and analyze financial statements, preparation of credit application, documentation & post-sanction monitoring through periodic account review/renewal
- Manage existing loan portfolio to ensure the establishment of appropriate account plans, recommend credit facilities in line with Bank credit policy to maximize earnings while containing risks to acceptable levels
- Develop and maintain strong working relations with all existing clients at key levels to optimize the utilization of approved facilities
- Financial analysis of statements of accounts, documentation, and periodical client visits call reports
- To Look after HBL Personal Loan, HBL Car Loan, Bancassurance Policies, Credit Cards
- And Cross-Sell these products to the customers based on their needs accordingly
- Prospect new customers regularly in order to attain more deposits and increase the customer base of HBL
- To make Pay orders, Issue Cheque Books, and look after the clearing of cheques on a daily basis
- To deliver the best results through Branch Banking Officers in favor of the branch
- To Provide Customers with the best possible resolution for their queries and necessary follow-ups to maintain customer satisfaction.
Education
MBA - Marketing
FAST
Karachi, SD 08.2009 - 12.2010
BBA - Marketing
FAST
Karachi, SD 08.2005 - 07.2009
Skills
Forecasting and Reporting
Market Share Growth
Budget Management
Conflict Resolution
Sales Leadership
Business development and planning
Motivational and Inspirational
Personal Information
Date of Birth: 08/27/86
Languages
Urdu, English
Native language
Timeline
REGIONAL SALES MANAGER – MULTAN REGION
HAMDARD PAKISTAN
08.2023 - Current
REGIONAL SALES MANAGER – KARACHI REGION
HAMDARD PAKISTAN
08.2022 - 07.2023
REGIONAL SALES MANAGER – SOUTH
MARHABA ISPAGHOL
08.2021 - 07.2022
REGIONAL SALES MANAGER – SOUTH REGION
HILAL CARE (PVT) LTD
07.2018 - 12.2019
AREA SALES MANAGER
ABUDAWOOD PAKISTAN (P&G BUSINESS)
07.2017 - 07.2018
AREA SALES MANAGER
MITCHELL'S FRUIT FARMS
02.2017 - 06.2017
AREA DIST MANAGER
NESTLE WATER
09.2013 - 01.2017
RELATIONSHIP MANAGER
HABIB BANK LTD
10.2011 - 08.2013
MBA - Marketing
FAST
08.2009 - 12.2010
BBA - Marketing
FAST
08.2005 - 07.2009
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