Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
References
Timeline
Generic

Muhammad Faraz

Karachi

Summary

Dynamic marketing professional with a proven track record at Roots International, driving a 15% increase in lead generation through innovative digital strategies. Expertise in SEO and campaign optimization, combined with strong communication skills, enables impactful brand engagement and measurable results. Adept at managing substantial budgets and leading cross-functional teams to success.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Assistant Marketing Manager

Texitech
Karachi
11.2021 - Current
  • Developed and managed annual marketing budget of 100,000 USD to enhance brand engagement by 10 percent.
  • Developed marketing strategies to enhance brand visibility and market reach.
  • Managed content creation for newsletters, blogs, and promotional materials.
  • Spearheaded market research initiatives to identify new segments for targeted advertising strategies.
  • Directed multi-channel promotional campaigns, achieving approximately 20 percent increase in qualified leads.
  • Delivered data-driven monthly performance reports, yielding around 20 percent improvement in campaign ROI.

Marketing Manager

Roots International
Karachi
06.2021 - 11.2021
  • Orchestrated comprehensive digital marketing strategy for international markets, increasing qualified lead generation by 15% in six months.
  • Managed paid ad campaigns with budgets from $3,000 to $5,000, achieving average ROAS of 10.
  • Grew social media following across all platforms by 600% through targeted content strategy for international audiences.
  • Launched targeted email nurture campaigns, enhancing lead-to-customer conversion rate by 50%.

Marketing Manager

Liaquat College of Medicine & Dentistry
Karachi
11.2019 - 06.2021
  • Revitalized college social media strategy, achieving 400% growth in online audience and 40% increase in engagement rates.
  • Directed paid campaigns on Google and Facebook, generating 150% more website traffic and increased student inquiries.
  • Led SEO initiatives for college website, enhancing search engine rankings and boosting organic traffic.

Education

Master of Business Administration (MBA) - Marketing

Karachi University
Karachi, PK

Bachelor's Degree - Business/Commerce, General

Karachi University
Karachi, PK

Skills

  • SEO/SEM
  • Paid Advertising
  • PPC
  • Google Ads
  • Meta Ads
  • Social Media Strategy
  • Social Media Management
  • Content Marketing
  • Email Marketing Automation
  • Campaign Management
  • Campaign Optimization
  • Marketing Strategy Development
  • Market Research
  • Data Analysis
  • Consumer Behavior Analysis
  • Budget Management
  • Performance Reporting
  • ROAS Optimization
  • CAC Optimization
  • Multimedia Content
  • Video Ads
  • 2D Animations
  • Brand Management
  • Public Relations
  • Content Development
  • UX Design Fundamentals
  • Project Management
  • Team Coordination
  • Stakeholder Relations
  • Strategic Planning
  • Team Leadership
  • Communication
  • Storytelling
  • Presentation

Websites

Certification

  • Attract and Engage Customers with Digital Marketing
  • Artificial Intelligence in Marketing
  • Think Outside the Inbox: Email Marketing
  • Visual Elements of User Interface Design
  • UX Design Fundamentals Certificate (California School of Arts)
  • Organizational Design and Management Certificate (HEC Paris)
  • Project Management Professional Diploma (Pakistan Institute of Management)

Languages

Urdu
First Language
English
Advanced (C1)
C1

References

References available upon request.

Timeline

Assistant Marketing Manager

Texitech
11.2021 - Current

Marketing Manager

Roots International
06.2021 - 11.2021

Marketing Manager

Liaquat College of Medicine & Dentistry
11.2019 - 06.2021

Master of Business Administration (MBA) - Marketing

Karachi University

Bachelor's Degree - Business/Commerce, General

Karachi University

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Muhammad Faraz