Travelling
Muhammad Butt
Gujranwala,PB
Summary
Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
3
3
Languages
6
6
years of post-secondary education
22
22
years of professional experience
Work History
Marketing Manager
Lahore Fans
Gujranwala, Punjab
03.2013 - Current
- Helped incorporate product changes to drive customer engagement and firm profits.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Briefed senior executives on quterly projections, product launches and other marketing plans.
- Supervised employees and employee training to communicate best practices, optimize productivity and decrease process lags.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies specially during COVID-19 times.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Assistant Marketing Manager
Lahore Fans
Gujranwala, Punjab
03.2007 - Current
- Advocated for client requirements and objectives to internal and external stakeholders.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Grew new business connections by strategically networking with industry experts.
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Consulted with product development teams to enhance products based on customer data.
- Increased profit margins by 18% through maximizing new product introductions.
Education
Bachelor of Science - Business Administration
Gwynedd Mercy University
Gwynedd Valley, PA, USA. 03.2000 - 08.2005
High School Diploma -
Bellerby's College
Brighton & Hove, UK. 01.1999 - 09.1999
Matric
Beacon House School System
Faisalabad, Pakistan.Skills
Budgeting and Allocation
Market Positioning
Budgeting
Product development
Marketing and advertising
Market Analysis
Customer service
Staff Management
Campaign management
Interests
Playing Tennis
Gardening
Timeline
Marketing Manager
Lahore Fans
03.2013 - Current
Assistant Marketing Manager
Lahore Fans
03.2007 - Current
Bachelor of Science - Business Administration
Gwynedd Mercy University
03.2000 - 08.2005
High School Diploma -
Bellerby's College
01.1999 - 09.1999
Matric
Beacon House School System