MUHAMMAD BURHAN ABBASI
Marketing and Operations Executive
Lahore
Summary
Accomplished Marketing and Operations Executive with expertise in overseeing international events, cultivating strategic partnerships, and executing digital marketing strategies. Proven track record of delivering results for renowned brands such as Gym Armor, Nestle, and Book Me for Pakistan Football Federation. Proficient in project management, marketing management, and process optimization. Experienced in driving sales growth at Multi Net and conducting supply chain analysis at Fatima Fertilizer. Committed to spearheading impactful sports initiatives and fostering organizational success through innovative approaches.
Overview
4
4
years of professional experience
2024
2024
years of post-secondary education
Work History
Marketing and Operations Executive
Pakistan Football Federation
Lahore, Punjab
07.2023 - Current
- Organized four international FIFA World Cup Qualifier matches in Islamabad. Managed 360° match branding (groundboards, dugouts, apparel, flash interviews) and vendor coordination for equipment (sound systems, seating).
- Traveled to Qatar to coordinate with Qatar FA—hosts of FIFA World Cup 2022—on organizing a Pakistan vs. Saudi Arabia women's international match, gaining insights into world-class match operations, branding, and event management
- Played a pivotal role in partnering with Gym Armor to launch PFF’s first online kit sales, driving a 20% boost in digital reach
- Led collaboration with BookMe to digitize ticketing for Pakistan National Team matches against Cambodia, Tajikistan, Jordan, and Saudi Arabia—establishing a new system and generating over PKR 5 million in revenue
- Created MILO Academy Accelerator Program to promote football development in Pakistan reaching 500 plus football academies
Supply Chain, Intern
Fatima Fertilizer Group
Lahore, Punjab
07.2022 - 08.2022
- Analyzed the sales of Unit: 1 named as Fatima Fertilizer to calculate Demurrages.
- Constructed the Weekly report for the FFT, FFL and FEL to see which are the critical shipments.
- Understood the importance of documents required to clear the shipment.
Sales and Marketing Intern
Multinet
Lahore, Punjab
07.2021 - 08.2021
- Boosted sales of Multinet by 5% and designed a model that enhanced the customer satisfaction.
- Curated 50+ potential customer's profile that can be turned into asset for the company in future.
Education
Masters of Business Administration - Marketing
Lahore School of Economics
LahoreBachelors in Business Administration - Marketing, Finance
University of Punjab, IAS
Skills
- Digital marketing planning
- Social media engagement
- Project execution management
- Long-term strategic planning
- Customer relationship building
- Supply chain coordination
- Inventory management systems
- Crisis management
- Proficient in Microsoft Office
- Strategic planning and execution
Timeline
Marketing and Operations Executive
Pakistan Football Federation
07.2023 - Current
Supply Chain, Intern
Fatima Fertilizer Group
07.2022 - 08.2022
Sales and Marketing Intern
Multinet
07.2021 - 08.2021
Bachelors in Business Administration - Marketing, Finance
University of Punjab, IAS
Masters of Business Administration - Marketing
Lahore School of Economics