Muhammad Bilal Ashraf
Karachi
Summary
Dynamic and results-driven professional with a proven track record at Utopia Industries Pvt. Ltd., excelling in market analysis and PPC campaign management. Achieved eBay Top Seller Badge, driving $22 million in sales. Adept at strategic pricing and fostering team collaboration to enhance product visibility and brand reputation.
Overview
9
9
years of professional experience
Work History
Sr. Assistant Product Manager - Amazon & Ebay
Utopia Industries Pvt. Ltd.
02.2024 - Current
- Drove Amazon and eBay sales growth through strategic pricing, targeted campaigns, and competitor analysis.
- Oversaw daily content updates for all SKUs, ensuring an informative online presence.
- Addressed customer inquiries promptly to enhance brand reputation.
- Managed PPC Advanced and Standard Campaigns to align with product strategies and enhance visibility.
- Achieved eBay Top Seller Badge, contributing to $22 million in total sales.
- Analyzed data from customer feedback, usage metrics, and A/B testing to guide product decisions.
- Established processes that ensured timely delivery of high-quality products.
- Defined and implemented cost reduction strategies throughout product development lifecycle.
Assistant Manager - Projects
Utopia Industries Pvt. Ltd.
06.2021 - 01.2024
- Strengthened eBay brand reputation by promptly addressing customer inquiries.
- Identified growth opportunities through market trend analysis and consumer behavior research.
- Contributed to operational strategy development for improved efficiency and productivity.
Vendor Manager
CARTSWING
03.2020 - 06.2021
- Onboarded local and international brands, finalizing contracts for website integration.
- Balanced advertising cost, conversion rates, and Advertising Cost of Sales (ACOS).
- Developed comprehensive vendor training courses to enhance partner engagement.
- Managed website content, pricing, design, and marketing to ensure quality customer experience.
Business Development Officer
HIS Pvt. LTD
04.2019 - 03.2020
- Planned and oversaw innovative marketing initiatives for Human Resource Management.
- Initiated social media presence on LinkedIn, Facebook, and Instagram for brand development.
- Represented company at industry events and meetings to foster professional relationships.
- Drafted proposals for new business opportunities based on client needs and requirements.
Buying Executive
Goto.com.pk
10.2017 - 11.2018
- Collaborated with product marketing and internal stakeholders to develop campaign activities and roadmap.
- Managed e-commerce marketplace operations, ensuring thorough checklist completion pre- and during campaigns.
- Monitored competitor activities and evaluated trends to support strategic decision-making.
Internee in Supply Chain
Interwood Mobel (Pvt) Ltd.
06.2016 - 07.2016
Education
MBA - Business, Management And Marketing
SZABIST
Karachi, Pakistan07.2019
BBA - Supply Chain Management
Bahria University
Karachi, Pakistan01.2017
Diploma - Interior Designing
Indus Valley School of Arts And Architecture
01.2016
Skills
- Market analysis
- Data analysis
- PPC campaign management
- Strategic pricing
- Content management
- Vendor management
- Product development
- A/B testing
- Process improvement
- Team collaboration
- Business acumen
- DBMS
- Reporting and documentation
- Decision-making
- Attention to detail
- Microsoft Office Suite
- Seller Sprite
- Keepa
- Helium10
Timeline
Sr. Assistant Product Manager - Amazon & Ebay
Utopia Industries Pvt. Ltd.
02.2024 - Current
Assistant Manager - Projects
Utopia Industries Pvt. Ltd.
06.2021 - 01.2024
Vendor Manager
CARTSWING
03.2020 - 06.2021
Business Development Officer
HIS Pvt. LTD
04.2019 - 03.2020
Buying Executive
Goto.com.pk
10.2017 - 11.2018
Internee in Supply Chain
Interwood Mobel (Pvt) Ltd.
06.2016 - 07.2016
MBA - Business, Management And Marketing
SZABIST
BBA - Supply Chain Management
Bahria University
Diploma - Interior Designing
Indus Valley School of Arts And Architecture
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