Muhammad Bilal
Islamabad,IS
Summary
Innovative Digital Marketing leader with 7+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Detail-oriented, attentive, and decisive leader, skilled in SEO, pay-per-click advertising, and online content strategy. Collaborates cross-functionally to create, execute, and optimize fresh digital approaches. Articulate communicator, natural leader and organized manager.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Your Doctors Online
05.2021 - Current
- Increased website traffic from 60K to 200K by implementing effective search engine optimization strategies.
- Increased website organic traffic by 315% and generated the handsome amount of revenue for the company.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
- Continuously educated self on latest industry trends and best practices, ensuring the company's digital marketing strategies remained up-to-date and effective.
- Optimized website content to improve user experience, resulting in a lower bounce rate and higher time spent on site.
- Conducted regular competitor analysis, adapting tactics as needed to maintain a competitive edge in the marketplace.
- Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
- Spearheaded meetings to determine project needs and professional requirements and identify correct course of action to enhance the success.
- Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Generated ROI of 400%+ through paid advertisement
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- YourDoctors.Online
Digital Marketing & SEO Team Lead
Baskt
01.2020 - 06.2021
- Launch & grow social media communities with paid campaigns; Facebook, Instagram, Twitter, and Pinterest
- Design editorial content strategy; curated and segmented editorial content to increase engagement and channel growth; collaborated across teams to identify content
- Develop and execute social media, editorial calendar, SEO and paid search strategy for Better Choice
- Measure the ROI of existing social media and accordingly optimized tactics to boost ROI by 259%.
- Monitor the Online Presence of the Company's Brand & engage with users
- Direct a successful SEO and Link Building Campaign to increase the website credibility and drive traffic
- Generate marketing-qualified leads
- Projects: baskt.com, cloudhostels.com
SEO Manager
PNMG
01.2020 - 06.2020
- Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
- Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
- Conducted competitor analysis to identify potential areas for growth and outperformance.
- Boosted search engine rankings with consistent keyword research and targeted content development.
- Spearheaded efforts to optimize local search results for increased exposure and customer engagement.
- Managed multiple SEO projects
- Projects: shen.realestate, palazzoriccucci.com, soroyadempsey.com, pnmgroup.co, youandm.co
SEO Team Lead
Cross Analytics
01.2019 - 12.2019
- Perform daily account management and of pay per click accounts on Google AdWords, Ebay, Yahoo, Bing and other search platforms for a variety of clients
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
- A/b testing with pay-per-click wording to establish the best click-through rates
- Allocating budget for remarketing and analyzing ROI
- Monitor and administer web analytics dashboards, reports and key reporting tools
- Projects: fancypanda.co.uk, fancypanda.com, styleheaven.com
SEO Executive
Dubai Cosmetic Surgery
08.2018 - 12.2018
- Strategize, execute, and monitor SEO campaigns for success to increase relevant traffic
- Build systems and best practices to ensure that all content is optimal for SEO
- Conduct ongoing keyword research to inform content strategy and optimize existing content
- Perform strategic link building activities, with focus on link quality
- Perform recurring SEO measurement to track crawl stats, errors, rankings, etc
- Create recurring reports to find opportunities & track success of ongoing SEO efforts
- Projects: laserskincare.ae, skncosmetics.com, dubaicosmeticsurgery.com
SEO Executive
Solutions Player Islamabad
10.2017 - 10.2018
- Strategize, manage and execute the implementation of SEO and SMO
- Monitor and provide traffic, conversion, & ranking analysis, competitive analysis
- Optimization of site content, finding content gaps and strategically building internal and external links
- On-Page Optimization, Off Page Optimization & Keyword Analysis
- Projects: delivery6.pk, solutionsplayer.com, webdevelopment.com.pk, solutionsplayer.pk
SEO/ASO Internee
Mobologics Islamabad
04.2018 - 06.2018
- Manage and promote Company's apps via different social media channels
- Content Marketing & Link building
- Project: route finding maps
Education
Bachelor in Computer Science -
NFC IET Multan
10.2017
Skills
- Digital Marketing
- SEM strategy development
- Social Media Management
- Content Marketing Strategy
- Project management abilities
- Competitor Analysis Techniques
- Conversion Rate Optimization
- Decision making
- Budgeting and Allocation
- Web Analytics
https://www.linkedin.com/in/muhammad-bilal1306/
Certification
- Google Search Ads Certified
- The Fundamentals of Digital Marketing
References
Furnished Upon Request
Timeline
Digital Marketing Manager
Your Doctors Online
05.2021 - Current
Digital Marketing & SEO Team Lead
Baskt
01.2020 - 06.2021
SEO Manager
PNMG
01.2020 - 06.2020
SEO Team Lead
Cross Analytics
01.2019 - 12.2019
SEO Executive
Dubai Cosmetic Surgery
08.2018 - 12.2018
SEO/ASO Internee
Mobologics Islamabad
04.2018 - 06.2018
SEO Executive
Solutions Player Islamabad
10.2017 - 10.2018
Bachelor in Computer Science -
NFC IET Multan
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