Summary
Overview
Work History
Education
Skills
Timeline
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Muhammad Azam

Marketing
Islamabad

Summary

Dynamic Digital Marketing Executive with a proven track record at UXM, enhancing brand visibility and customer engagement through expert SEO strategies and compelling copywriting. Excelled in leveraging Google Analytics and keyword research to boost website traffic significantly. Skilled in crafting personalized email marketing campaigns, demonstrating exceptional analytical and creative abilities. Achieved notable social media engagement growth, underlining a blend of technical proficiency and innovative thinking.


Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

2
2
years of professional experience

Work History

Digital Marketing Executive

UXM
04.2022 - 12.2023
  • Increased website traffic by implementing search engine optimization strategies and keyword research.
  • Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Conducted market research to identify new opportunities and target markets.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.

Copywriter

SHF Podcast
05.2022 - 10.2022
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Confirmed compliance with regulatory standards and guidelines prior to publication.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
  • Provided editorial guidance to facilitate delivery of top-quality content.

Education

High School Diploma -

School of Business & Management
Islamabad
04.2001 -

Skills

Search Engine Optimization

Keyword Research Analysis

Copywriting and editing

Google Analytics understanding

Email marketing campaigns

Google Analytics Setup

Content Marketing Strategy

E-Newsletters

Data-driven decision-making

Landing Page Design

Influencer Marketing Strategies

Digital Branding Strategies

E-commerce Marketing

Graphic Design Abilities

Marketing Automation Tools

Online Reputation Management

Mobile Marketing Tactics

Video Marketing Techniques

Timeline

Copywriter

SHF Podcast
05.2022 - 10.2022

Digital Marketing Executive

UXM
04.2022 - 12.2023

High School Diploma -

School of Business & Management
04.2001 -

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