Muhammad Asif Khan
Lahore,Punjab
Summary
Visionary Chief Operating Officer (COO) with 10+ years of experience in FMCG, Retail, Entertainment and Media. driving operational excellence, revenue growth, and organizational scalability. Proven track record in leading cross-functional teams of 150+ employees, optimizing business processes, and executing high-impact strategies to enhance profitability. Adept at transforming business models, reducing operational costs by 48%, and scaling revenue by 400% within two years. Strong expertise in P&L management, business development, digital transformation, and stakeholder engagement to foster sustainable growth in competitive markets.
Overview
11
11
years of professional experience
Work History
General Manager
Hi-G Foods
Lahore, Punjab
03.2022 - 03.2024
- Directed operations for 16 retail outlets, successfully growing revenue by 400% over two years.
- Led a team of over 100, improving customer satisfaction scores by 97.3% and managing the full employee lifecycle, from hiring to promotions.
- Oversaw all budgets and streamlined inventory and supply chain processes to optimize costs and reduce waste.
- Developing and executing sales strategies that consistently met and exceeded targets.
- Ensured 100% compliance & Maintained strict adherence to food safety standards and actively liaised with various government sectors.
Head Of Operations & Customer Services
Universal Cinemas Project of Nishat Group
Lahore, Punjab
01.2016 - 02.2022
- Managed all daily cinema operations, including budgets, show scheduling, and facility maintenance, successfully increasing revenue by 30%.
- Staff & Customer Experience: Led all customer service functions, resolved issues, and managed staff development and training, while implementing loyalty programs to enhance guest satisfaction.
- Strategic Management & Quality Control: Oversaw key business functions like film contract negotiation, concession profitability, and maintained quality standards for projection and sound.
Team Lead
Pakistan Telecommunication Company Limited
Lahore, Punjab
10.2014 - 06.2015
- I managed team performance using KPIs, (AHT, FCR, CSAT) and implemented performance improvement strategies, generated reports, and presented data-driven insights to leadership.
- I trained and coached agents, while also monitoring calls for quality assurance.
- I resolved escalated issues, ensuring high customer satisfaction and retention.
Chief Operating Officer
Love2Laundry
Pakistan
03.2024 - Current
- I direct all daily operational functions across production, logistics, retail, and franchises to ensure seamless execution.
- I am responsible for managing budgets, optimizing costs, and analyzing key performance indicators (KPIs) to maximize profitability.
- I develop and execute operational strategies that drive efficiency and continuous improvement.
- I negotiate contracts, manage logistics for pickup and delivery, and oversee inventory and supply chain to minimize waste and enhance service quality.
- I lead, train, and manage all operational teams, fostering a positive work environment and ensuring strict compliance with all safety and regulatory standards.
- I am also responsible for establishing high-quality standards and implementing customer feedback strategies to improve satisfaction and loyalty.
- I develop and maintain franchise relationships, providing ongoing support and guidance while monitoring performance.
- I also oversee all retail outlet operations, from sales strategies and staff management to ensuring a top-quality customer experience and a professional store appearance.
Education
Master of Business Administration (MBA) - Marketing
Virtual University of Pakistan
01.2022
Bachelor of Commerce (B.COM) - Accounting & Finance
University of Punjab
01.2017
Skills
- P&L Management
- Revenue Growth
- Business Development
- Sales Planning
- Decision-Making & Problem-Solving
- Strategic Planning & Thinking
- Technology Integration
- Process Streamlining
- Operational Excellence
- Negotiation
- Team Leadership
- E-commerce Management
- Social Media Management & Community Management
- Meta Ads Management
- Social Media Advertising
- ERP implementation
- Field & Experiential Marketing
- Paid Digital Marketing
- Content Marketing
- Traditional Marketing
- Advanced Excel
- Automation systems
Personal Information
- Title: Chief Operating Officer
- Nationality: Pakistani
Timeline
Chief Operating Officer
Love2Laundry
03.2024 - Current
General Manager
Hi-G Foods
03.2022 - 03.2024
Head Of Operations & Customer Services
Universal Cinemas Project of Nishat Group
01.2016 - 02.2022
Team Lead
Pakistan Telecommunication Company Limited
10.2014 - 06.2015
Master of Business Administration (MBA) - Marketing
Virtual University of Pakistan
Bachelor of Commerce (B.COM) - Accounting & Finance
University of Punjab