Results-driven and strategically-focused international marketing manager with a track record of driving global brand recognition and expanding market presence for the West Melbourne Institute of Technology. Skilled in developing and executing tailored marketing strategies for diverse international markets, leveraging in-depth knowledge of cultural nuances, digital marketing trends, and data-driven decision-making. Experienced in building relationships with international stakeholders, managing cross-functional teams, and utilizing innovative approaches to achieve enrollment targets, enhance student experience, and foster institutional growth. Strong communicator with a passion for higher education and a commitment to delivering impactful marketing solutions in a competitive global landscape.
• Identify and approach potential students interested in studying abroad.
• Conduct consultations to understand students’ academic goals and recommend suitable universities and programs.
• Build long-term relationships with clients through consistent follow-ups and support.
• Collaborate with international universities and partner institutions for student admissions.
• Negotiate and maintain MoUs, commission structures, and collaboration agreements.
• Stay updated on admission criteria, deadlines, and scholarship opportunities.
• Research education trends, target markets, and competitor strategies.
• Develop strategies to generate leads through digital campaigns, seminars, Institute visits, and referrals.
• Maintain and update lead databases and conversion reports.
• Develop and implement business development strategies to increase student enrollment and company revenue.
• Achieve monthly and quarterly admission targets.
• Work with the marketing team to align promotional activities with business goals.
• Collaborate with admission counselors, documentation staff, and visa advisors to ensure a smooth client experience.
• Train and guide junior team members on client handling and business development practices.
Teamwork and collaboration
PIER Qualified Education Agent Counsellor
PIER Qualified Education Agent Counsellor
Best Practices for Project Management Success
Project Management Life Cycle
Design Thinking: Empathizing to Understand the Problem
Design Thinking: Ideation, Iteration and Communication
Design Thinking Fundamentals
Design Thinking: Prototyping and User Testing