Summary
Overview
Work History
Education
Skills
Certification
Work Preference
Timeline
Languages
Generic
Muhammad Arslan

Muhammad Arslan

Business Development Manager
Lahore,PB

Summary

Results-driven and strategically-focused international marketing manager with a track record of driving global brand recognition and expanding market presence for the West Melbourne Institute of Technology. Skilled in developing and executing tailored marketing strategies for diverse international markets, leveraging in-depth knowledge of cultural nuances, digital marketing trends, and data-driven decision-making. Experienced in building relationships with international stakeholders, managing cross-functional teams, and utilizing innovative approaches to achieve enrollment targets, enhance student experience, and foster institutional growth. Strong communicator with a passion for higher education and a commitment to delivering impactful marketing solutions in a competitive global landscape.

Overview

13
13
years of professional experience
7
7
Certificates
3
3
Languages

Work History

Business Development Manager

Horbax International Consultancy
Lahore, Punjab
08.2024 - Current

• Identify and approach potential students interested in studying abroad.
• Conduct consultations to understand students’ academic goals and recommend suitable universities and programs.
• Build long-term relationships with clients through consistent follow-ups and support.
• Collaborate with international universities and partner institutions for student admissions.
• Negotiate and maintain MoUs, commission structures, and collaboration agreements.
• Stay updated on admission criteria, deadlines, and scholarship opportunities.
• Research education trends, target markets, and competitor strategies.
• Develop strategies to generate leads through digital campaigns, seminars, Institute visits, and referrals.
• Maintain and update lead databases and conversion reports.
• Develop and implement business development strategies to increase student enrollment and company revenue.
• Achieve monthly and quarterly admission targets.
• Work with the marketing team to align promotional activities with business goals.
• Collaborate with admission counselors, documentation staff, and visa advisors to ensure a smooth client experience.
• Train and guide junior team members on client handling and business development practices.

International Marketing Manager

West Melbourne Institute of Technology
04.2022 - Current
  • As an International Marketing Manager, I am responsible for the strategic efficient marketing plans including global promotions
  • Here I also manage multiple business channels and organize business and sales transactions Internationally
  • I am also handling student enquiries, Admission and Visa Processing

Liaison and Linkages Officer

EduPride Consulting
03.2022 - 07.2024
  • As an Liaison and Linkages Officer, I am responsible for the deliver on international enrollment targets agreed by the University for the region on a yearly basis
  • Provide regular updates on progress, successes and issues as required
  • Develop appropriate, country-specific promotional and marketing material, including web-based publicity material, to support recruitment in the region and to build the University brand
  • To lead on the strategy for management of agents for all regions, to maximize international student recruitment

Public Relation Manager

The Superior Group
01.2017 - 03.2022
  • Manage the CEO's schedule, appointments, and travel arrangements.
  • Prepare and organize documentation, reports, and presentations.
  • Handle correspondence, emails, and communications on behalf of the COE.
  • Assist in the coordination of meetings, conferences, and events.
  • Maintain confidential information and handle sensitive data with discretion.
  • Provide administrative support to ensure the CEO's workflow remains efficient.
  • Building positive relationships with Clients & Colleagues
  • Resolve complaints quickly and effectively
  • Actively establish and maintain positive relationships with existing clients by providing exceptional customer service, listening to their needs, and addressing their concerns.
  • Under the supervision of the CEO, I got the opportunity to plan, develop, and organize advertising policies and campaigns to achieve sales goals along with the Sales Team.
  • Coordinating the production of advertising campaigns with the production department and ensuring they are completed on time and within budget.
  • With the respective teams, we Interpret and forecast current and future consumer trends.
  • Conducting the SWOT analysis with the competitors and characteristics of their new products and services, and analyzing relevant data and statistics with our services.
  • Being part of monthly business review meetings where, give inputs on business growth ideas by preparing and executing marketing objectives, policies, and programs with the relevant departments.
  • Supervising the assigned task by the CEO to the marketing department along with market research to identify opportunities for new and existing products and services.
  • Providing inputs to the CEO on all aspects of marketing, including product, pricing, advertising, sales promotion, selling strategies, and distribution channels.

Assistant Manager Product

ATS Synthetic (PVT LTD)
03.2015 - 04.2016
  • Support manager for daily operational and administrative activities
  • Supervising operational and administrative tasks assigned by the manager
  • Keeping the logs and report management for various departments
  • Coordination between department for marketing and branding of products

Admission Officer

Superior Group of College
04.2012 - 05.2013
  • Work with marketing department closely to develop marketing strategies
  • Support current and prospects students related to admission queries and issues
  • Keeping the log of the admissions and classify and generate admission reports

Education

MBA - Marketing

The Superior University
Lahore
01.2013 - 2017.01

Bachelor Of Commerce -

University Of The Punjab
Lahore, Punjab, Pakistan
04.2001 - 2012.01

Intermediate Of Commerce -

BISE, Lahore
Lahore, Punjab, Pakistan
04.2008 - 2010.01

Matric - Science Education

BISE,Lahore
Lahore
04.2001 - 2008.01

Skills

Teamwork and collaboration

Certification

PIER Qualified Education Agent Counsellor

Work Preference

Work Type

Full TimePart Time

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancementCompany CulturePersonal development programsHealthcare benefitsWork from home optionPaid time offPaid sick leave

Timeline

Business Development Manager

Horbax International Consultancy
08.2024 - Current

PIER Qualified Education Agent Counsellor

08-2022

International Marketing Manager

West Melbourne Institute of Technology
04.2022 - Current

Liaison and Linkages Officer

EduPride Consulting
03.2022 - 07.2024

Best Practices for Project Management Success

11-2020

Project Management Life Cycle

08-2020

Design Thinking: Empathizing to Understand the Problem

08-2020

Design Thinking: Ideation, Iteration and Communication

08-2020

Design Thinking Fundamentals

08-2020

Design Thinking: Prototyping and User Testing

08-2020

Public Relation Manager

The Superior Group
01.2017 - 03.2022

Assistant Manager Product

ATS Synthetic (PVT LTD)
03.2015 - 04.2016

MBA - Marketing

The Superior University
01.2013 - 2017.01

Admission Officer

Superior Group of College
04.2012 - 05.2013

Intermediate Of Commerce -

BISE, Lahore
04.2008 - 2010.01

Bachelor Of Commerce -

University Of The Punjab
04.2001 - 2012.01

Matric - Science Education

BISE,Lahore
04.2001 - 2008.01

Languages

English
Urdu
Punjabi
Muhammad ArslanBusiness Development Manager