Muhammad Arsalan Rabbani
Islamabad
Summary
Experienced and results-driven professional with a strong commitment to achieving personal and organizational goals. I thrive on challenges and firmly believe in the power of hard work, persistence, and a robust work ethic. As a Business Segments Manager, I excel in problem-solving and critical thinking. I leverage consumer data to optimize portfolios and launch products tailored to regional customer needs. My ability to connect with diverse individuals fosters collaboration, driving shared vision and successful outcomes.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Assistant Manager Consumer Segments (Marketing)
Zong (CMPAK)
08.2023 - Current
- Managing Regional, postpaid, MBB and fixed segment strategy, enriching the portfolio, optimizing subscribers, and maximizing revenue
- Launched Area Play Max, Supreme and Extreme Offers across various regions which led to 8% revenue growth in regional portfolio
- Revamped postpaid portfolio by initiating 6 new Tariffs and attractive commission structure which led to 79% MoM growth in sales and 3% growth in postpaid base
- Spearheaded Zong's first-time launch of 4G Fixed Wireless Access (FWA) in Pakistan, venturing into the fixed segment with an expected monthly incremental revenue impact of 8 Mn
- Initiated MBB Reactivation and discounted offers to revive dormant subscribers, resulting in an average 11% MOM increase in reconnections.
Expert Product Development (Marketing)
Jazz (Veon)
01.2023 - 08.2023
- Liasioning with technical/business stakeholders for end-to-end delivery of projects
- Awarded Divisional Champion Award for managing laddered monetization strategy with incremental revenue impact of 50 Mn
- Product Portfolio management for tracking and prioritizing product enhancements
- Leading comprehensive UATs of newly developed system functionalities, VAS services, and products
- Collaboration with various stakeholders to lead Jazz’s omni-channel digital product strategy.
Specialist Product Development (Marketing)
Jazz (Veon)
08.2021 - 01.2023
- Business solution architect responsible for converting business requirements into possible technical solutions for 70 million Jazz subscribers
- Led 5 critical Change Requests on BSS Systems which helped launch channel-based pricing, alternate channel integration and retailer menu revamp
- Business Case review and Cost/Benefit analysis of over 100 various products/change requests.
Project Manager
vFairs (Bayt.com)
09.2020 - 08.2021
- Managed a portfolio of virtual events valued at over $100,000 and planned event delivery schedule
- Was top PM for Q2 2021 by successfully exceeding company’s client renewal target of $150,000
- Event life cycle ownership: full-service delivery from handover from pre-sales to post-event closure calls
- Worked with development and event setup teams to ensure event customizations and client requests were delivered on time
- Event reporting and analytics to gauge ROI.
Executive NOC (IN & VAS)
UFONE (PTML)
07.2017 - 05.2018
- Monitoring of system KPIs for Value Added Services (VAS) and Intelligent Networks (IN)
- Troubleshooting, ticket generation and alarm fault analysis
- Automated reports for management using Excel macros to easily identify trends of outages and faults in various nodes of Value-Added Services (VAS) and Intelligent Networks (IN)
- Scripting /development on Linux landing server for VAS/IN dashboards.
Education
BS in Electrical Engineering -
Lahore University of Management Sciences
Skills
- Data Analysis on Python, Excel & Matlab
- Structured Query Language (SQL)
- Tableau
Certification
- Six Sigma (Yellow Belt)
- DataCamp: Data Scientist with Python Track
- Coursera: SQL for Data Science
Extracurricular Activities
President of Student Council of Schola Nova Islamabad Winner of LUMS Fall Fest 16 in Men’s Squash Category. Stood 2nd among thousand participants in the Pakistan Wetlands Program essay competition 2011. Ranked in top 5 Players at Islamabad Club Squash Seeding ladder. Was part of the evets team at LUMS Community Service Society which hosted Special Children Olympics and Youth Leadership and Community Service Symposium (YLCSS).
Timeline
Assistant Manager Consumer Segments (Marketing)
Zong (CMPAK)
08.2023 - Current
Expert Product Development (Marketing)
Jazz (Veon)
01.2023 - 08.2023
Specialist Product Development (Marketing)
Jazz (Veon)
08.2021 - 01.2023
Project Manager
vFairs (Bayt.com)
09.2020 - 08.2021
Executive NOC (IN & VAS)
UFONE (PTML)
07.2017 - 05.2018
BS in Electrical Engineering -
Lahore University of Management Sciences