Creative and results-oriented digital marketing professional with hands-on experience in social media management, graphic design, short-form video editing, and Facebook advertising. Successfully managed the TikTok account @Kashif_Sports_Sialkot, growing it organically to over 70K followers through trend-based content and platform expertise. Skilled in tools like Canva, CapCut, and Meta Ads Manager, with a proven ability to create engaging visuals and data-driven campaigns. Passionate about working with dynamic remote teams, delivering high-quality content, and driving consistent brand growth.
Work History
Social Media Manager
Muhammad Anus
Lahore - Punjab, Pakistan
Successfully managed the TikTok account @Kashif_Sports_Sialkot, growing it to over 70K+ followers organically through trend-based short-form content.
Planned and executed engaging weekly content calendars across platforms (TikTok, Instagram, Facebook).
Analyzed performance metrics and optimized content strategy for reach and engagement.
Handled posting, comments, and audience interaction to increase retention and loyalty.
Social Media Executive
Muhammad Anus
Lahore - Punjab, Pakistan
Designed daily social posts, reels, and stories using Canva and CapCut for personal and client accounts.
Followed trending topics and viral formats to increase post engagement and follower growth.
Coordinated with content creators to ensure on-time post delivery and brand consistency.
Used TikTok and Meta analytics to assess growth and fine-tune content strategy.
Graphic Designer
Muhammad Anus
Lahore - Punjab, Pakistan
Designed eye-catching social media graphics, thumbnails, and ad creatives for content creators.
Used tools like Canva, Photoshop, and Illustrator for creating high-impact visuals.
Specialized in creating content for Instagram, Facebook, and TikTok.
Developed branded templates to maintain consistent aesthetic across posts.
Video Editor
Muhammad Anus
Lahore - Punjab, Pakistan
Edited 100+ videos using CapCut, VN, and Premiere Pro focused on storytelling, retention, and trends.
Created fast-paced, engaging sports and entertainment content for TikTok account with 70K+ followers.
Applied captions, effects, and transitions aligned with current platform trends to boost views.
Delivered optimized videos for various platforms (vertical formats, sound sync, etc.).
Facebook Ads Expert
Muhammad Anus
Lahore - Punjab, Pakistan
Set up and managed Facebook & Instagram ad campaigns targeting brand awareness and engagement.
Designed high-converting creatives and wrote compelling copy aligned with ad objectives.
Monitored ad performance and optimized budgets based on CTR and conversion rate.
Experienced with Meta Business Suite and pixel integration for performance tracking.