Helium 10 (Cerebro, Magnet, Profits, Index)
Muhammad Aniq Khan
Ecommerce Specialist
Karachi, Pakistan
Summary
Results-driven E-commerce Growth Specialist with 4+ years of experience scaling Amazon, Noon, and Walmart brands using AI-powered tools, advanced PPC strategies, and marketplace SEO. Proven track record of improving ROAS by 30%+, optimizing product listings for maximum visibility, and managing large-scale advertising budgets. Adept at leveraging data, automation, and cross-platform strategies to increase sales velocity and profitability.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Associate Product Manager
EPlanet Global
03.2023 - Current
- Daily Listing Audits: Managed 100+ Amazon listings using SEO, A+ Content, and Flat Files boosting impressions and CTR by 25%
- Price Optimization: Conducted daily pricing audits and competition analysis to maintain Buy Box & compliance
- Promotional Strategy: Developed & tested monthly promotions, deals, and coupons, boosting sales during peak weeks by 40%
- Data Analysis: Collect and analyze subscriber data from SB Order Reports and other key metrics to drive strategic decision-making.
- Content Management: Upload A+ content, oversee Amazon Vine, and update listings using inventory and flat file management systems.
- Bundle Coordination: Create and review product listings and bundles on a weekly basis to optimize market presentation.
- Issue Resolution: Initiate cases and liaise with Amazon Support to efficiently resolve listing and account challenges.
- Reporting & Analytics: Leverage Amazon reporting tools (SQP, SB, Amazon Ads Manager) to compile and analyze data in Google Sheets.
- Data Maintenance: Regularly update critical data in Google Sheets several times a month.
- Team Collaboration: Work effectively within cross-functional teams to support seamless operations and continuous improvement.
Ecommerce Specialist
Amzoner Consulting
11.2021 - 02.2023
- Product Listing Optimization: Create, manage, and enhance product listings, ensuring compliance with Amazon SEO and marketplace guidelines.
- Amazon PPC and Advertising: Managed PPC campaigns with a monthly spend of over $10K, reducing ACoS by 20% while maintaining sales velocity.
- Keyword Research: Performed in-depth keyword research using Helium 10 & Jungle Scout, improving ranking for top ASINs
- Market & Competitor Analysis: Conduct in-depth research on market trends, competitor strategies, and pricing to identify growth opportunities.
- Inventory & Order Management: Monitor stock levels, coordinate with suppliers, and ensure seamless fulfillment to prevent stockouts or overstocking.
- Data-Driven Decision Making: Analyze sales reports, customer behavior, and advertising metrics to refine strategies and maximize revenue.
Business Development Executive
WP Coders
11.2020 - 10.2021
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
International Sales Intern
WP Coders
08.2020 - 11.2020
- Maintained status reports for client projects.
- Conducted thorough follow-ups with clients post-sale, ensuring satisfaction and addressing any concerns or inquiries promptly.
- Assisted in negotiating contracts with clients, ensuring mutually beneficial terms for both parties.
- Successfully navigated language barriers by utilizing translation tools and resources, facilitating clear communication with international clients.
- Implemented creative sales approaches aimed at overcoming cultural barriers while promoting product value propositions effectively across diverse markets.
- Provided constructive feedback to management on ways to improve sales processes and strategies, demonstrating initiative and desire for continuous improvement.
Education
BBA - Digital Marketing
Virtual University of Pakistan
01.2022 - Current
High School Diploma -
SIRAJ-UL-DAULAH COLLAGE
01.2019 - 01.2021
Skills
- Amazon FBA/FBM Management
- Walmart & Noon Marketplace Optimization
- Amazon Product & SEO Keyword Research
- Product Listing & Flat File Uploads
- A Content & Brand Story Creation
- PPC Bid Strategy & ACoS/ROAS Optimization
- Search Query Performance & Brand Analytics
- Competitor & Market Research
- Conversion Rate Optimization (CRO)
- Promotions, Coupons & Vine Strategy
- Inventory Forecasting & Demand Planning
- Product Launch Strategy & Roadmapping
- Case Handling & Support Resolution
- Data-Driven Decision Making & Reporting
- Sponsored Ads (SP, SB, SD) Campaign Management
- Client Communication & Cross-Functional Collaboration
Certification
Amazon PPC Advertising
Software
Jungle Scout (Product Tracker, Keyword Scout)
Datarova, SellerApp
Sellerboard (Profit Tracking – Learning Phase)
Canva (Basic A & Infographics)
Perpetua (PPC Automation – Basic)
ChatGPT (Listing Drafts & Creative Prompts)
Amazon Ads Console & Campaign Manager
Google Sheets & Excel (Pivot Tables, Dashboards)
Seller Central, Brand Dashboard
Flat Files for Listing Uploads
Brand Analytics, SB Order Reports, SQP Reports
PROJECTS / ACHIEVEMENTS
- Successfully launched 3 new ASINs; reached Page 1 in 4 weeks using PPC + Vine + influencer seeding
- Achieved 500+ monthly unit sales within 60 days of launch
- Managed end-to-end campaign creation, keyword research, listing content, and ads strategy
Timeline
Prompt engineering
04-2025
Amazon SEO & Keyword Optimization
10-2023
Associate Product Manager
EPlanet Global
03.2023 - Current
Amazon PPC Advertising
12-2022
BBA - Digital Marketing
Virtual University of Pakistan
01.2022 - Current
Ecommerce Specialist
Amzoner Consulting
11.2021 - 02.2023
Business Development Executive
WP Coders
11.2020 - 10.2021
International Sales Intern
WP Coders
08.2020 - 11.2020
High School Diploma -
SIRAJ-UL-DAULAH COLLAGE
01.2019 - 01.2021
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