MUHAMMAD AMMAR KHAN
Sales & Marketing
Karachi, Sindh,SD
Summary
Work experience over 25 years in Business Development, Product Development, Sales and Distribution, expertise in Rice Segment, Oral Care & Edible Oil products. Bringing strategic insight, Business acumen ship, and resource planning skills that drive organizational growth and profitability in lead time.
Overview
25
25
years of professional experience
2016
2016
years of post-secondary education
2
2
Languages
Work History
Sales Marketing Manager
Pak Luxur International
01.2025 - Current
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
- Managed a high-performing marketing team to execute successful product launches and promotional events.
- Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth.
- Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
Sales Manager
Mughal Rice ( Bazar Prime )
11.2023 - 12.2024
- I am overseeing all operations-related activities such as sales, operations, and supplies.
- I am managing Mughal Rice from a market perspective and focusing primarily on operations.
- My responsibilities include proper monitoring, assigning, and distributing correspondence and sales actions based on the market position and distribution matrix.
- Additionally, I identify market issues and develop solutions in line with company requirements.
Area Sales Manager
BULK MANAGEMENT PAKISTAN Pvt (Ltd)
07.2014 - 10.2023
- The rice segment is a completely different project where monitoring sales is not straightforward, and it comes with various challenges such as quality and market factors.
- In this segment, any sales you make must follow a natural process, and there is a fluctuating market.
- Additionally, the modern trade and packaged rice segment is challenging.
- We have placed different brand promoters in shops from the very beginning and have been focusing on various aspects like monitoring, display, ROI, sales team, market analysis, company KPIs, and operations.
Territory Sales Officer
Anfords & Rits INCORPORATION Pvt (Ltd)
02.2011 - 06.2014
- This is an oral care segment where we were responsible for selling Toothpaste in the market.
- Essentially, we had to track all the sales made by the distributor in the market, including primary and secondary market display.
- The sales team needed to monitor and ensure the implementation of company policies in the market and distributor as well.
- Additionally, it was our primary responsibility to address any issues related to the market or distributor and drive the business forward in a better manner.
Modern Trade Executive
HABIB OIL MILLS Pvt (Ltd)
01.2010 - 01.2011
- I had to start this segment of Habib Oil, where we aimed to introduce the entire Habib Oil product line to modern trade.
- This included Cooking oil, water, and all related products available in modern trade.
- This project was entirely new for the company, which meant we faced many challenges.
- However, we were progressing well.
- We had to ensure strong performance in several areas, including sales monitoring, KPIs, supply management, displays, credit, and primary sales.
- Additionally, it was my responsibility to effectively implement any trade market activities in the market.
Modern Trade Officer
Dalda Foods Pvt (Ltd)
02.2000 - 12.2009
- I started my career as an order taker and was later promoted to manage modern trade, which was a great opportunity for my future growth.
- In modern trade, my responsibilities included introducing all the stores to a separate market, which was a new channel, allowing me to learn effectively.
- Initially, my role involved booking, but later I was responsible for overseeing displays, managing BA, and implementing marketing activities.
- I also had to explain the company policies and conduct monitoring to keep my market updated.
Education
B.COM -
UNIVERSITY OF SINDH
Higher School Certification - Commerce
Inter Board Karachi
Secondary School Certification - undefined
Secondary Board Karachi
Diploma - Computer Science (Software)
ITEC
Short Courses - O.S, & MS Office (All Versions)
ITEC Computer Institution
Skills
Business Development
Personal Information
- Date of Birth: 04/15/86
- Nationality: Pakistani
- Marital Status: Married
Timeline
Sales Marketing Manager
Pak Luxur International
01.2025 - Current
Sales Manager
Mughal Rice ( Bazar Prime )
11.2023 - 12.2024
Area Sales Manager
BULK MANAGEMENT PAKISTAN Pvt (Ltd)
07.2014 - 10.2023
Territory Sales Officer
Anfords & Rits INCORPORATION Pvt (Ltd)
02.2011 - 06.2014
Modern Trade Executive
HABIB OIL MILLS Pvt (Ltd)
01.2010 - 01.2011
Modern Trade Officer
Dalda Foods Pvt (Ltd)
02.2000 - 12.2009
Higher School Certification - Commerce
Inter Board Karachi
Secondary School Certification - undefined
Secondary Board Karachi
Diploma - Computer Science (Software)
ITEC
Short Courses - O.S, & MS Office (All Versions)
ITEC Computer Institution
B.COM -
UNIVERSITY OF SINDH
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