Muhammad Alvi

Key Achievements

Digital Marketing & Lead Generation

• Strategically managed social media campaigns on Facebook and Instagram, integrating Meta Pixel for tracking analytics, which contributed to a major increase in B2B/B2C internet service sales. (Sales Figures in the next point).

(Tools: Meta Business Suite, Ads Manager).

• Executed SEO strategies, elevating the website to top SERP rankings for 150+ keywords (e.g., "internet services in Lahore") from no ranking, driving a 300% increase in organic website traffic and generating approximately PKR 2,500,000+ in monthly recurring revenue (MRC) for B2B/B2C internet services. Resulting in breaking a 5-year record in B2B internet sales figures.

(Tools and Skills: Ahrefs, Moz Pro, Keywords Everywhere, Google Search Console, Google Analytics, RankMath, WP Rocket, On-Page, and Technical SEO, Quetext, and CopyScape.)

• Led the redesign and CRO optimization of the company website, achieving a boost in lead generation and an increase in sales.

(Tools: Microsoft Clarity)

• Conducted a Google Business Profile (GBP) Audit, to make recommendations on improving local SEO and increasing visibility on Google Maps for "internet services in Lahore" for Brain.

(Tools: Google Business Profile, Google Sheets)

• (Current Work in Progress) SEO Optimization for Entire Suite of Brain's Products and Website Revamp. (Tools: Figma, DeepSeek, Semrush, Moz Pro, Keywords Everywhere, Detailed SEO Extension, Quetext, CopyScape, Google Docs, Google Sheets).

Strategic Branding & Design

• Designed a unified brand kit for Brain Telecommunication Ltd. and some of its subsidiaries, establishing a modern identity and enhancing brand recall across multiple touchpoints. Coordinated and dealt with vendors personally to ensure consistent branding materials.

(Tools: Adobe Photoshop, Adobe Illustrator)

• Created engaging social media content to maintain a cohesive online presence using techniques to make sure the content gets organic engagement.

(Tools: Adobe Photoshop)

• Designed BrainNET Fiber’s Internet App using Figma, focusing on user experience and functionality.

(Tools: Figma)

Process Development & Optimization

• Formulated and digitalized customer fulfillment processes for BrainNET Fiber’s mobile and web app, collaborating with cross-functional teams for seamless integration.

(Tools: Figma, Google Docs)

• Developed standardized marketing processes and a scalable team structure.

(Tools: Google Sheets, FigJam)

• Developed a standardized SEO-optimized website development process.

(Tools: Google Docs)

• Developed a standardized lead format for Brain’s 40+ services, which led to more streamlined sales processes and improved lead management efficiency.
  (Tools: Google Docs, Google Sheets, ChatGPT)

Leadership & Team Management

• Led BrainCLOUD’s presence at the ITCN 2023 exhibition in Islamabad, securing 50+ high-quality leads for cloud services and managing brochure and booth design for a professional display.
• Creating a Collaborative Team Environment, balancing competence, communication, and care to drive productivity and morale. Gained various other leadership skills which are used regularly.

Market Research & Expansion

• Conducted Primary Market Research Surveys, gathering actionable insights for BrainNET Fiber's expansion in Lahore and informing strategic decisions. Gathered population data by leveraging various links in the telecom industry.

(Tools: Google Forms)

• Executed Secondary Market Research to make updated value propositions, did a detailed competitor analysis of BrainNET Fiber to fix its offerings as per current market trends and the 7 Ps of Marketing. Developed a process of market research for all products of Brain.

Technical Skills & Professional Development

• Completed CCNA and Azure Cloud Fundamentals Courses, gaining technical expertise in Brain’s products and the telecom industry to enhance marketing efforts.

• Extensive experience using SQL for data retrieval
• Developed customized reports on Oracle SQL
• Interacted with multiple departments, especially accounts and sales to gather their reporting requirements
• Made 1,000+ accounting entries on Oracle EBS (AP, AR, PO, etc.)
• Learning to implement and run Oracle EBS. Also complementing it with the learning of complex business processes seen in the telecom industry and general business processes

• Drafted guide documentation for the customer support department to provide a solid and up-to-date guide for newly hired support staff.
• Updated the FAQ's section for Educative.io to provide the latest information for our customers to reduce the workload on support.
• Resolved 1,000+ customer support queries using HelpScout.