Muhammad Akhtar

As Chief Merchandising manager I lead the budgeting, assortment planning, distribution and pricing processes to deliver the Bata brand promise in the most efficient manner. Work closely with the Chief Collection Manager, Finance Director and Retail Manager through the merchandising planning and execution process. My responsibilities mainly centre around the delivery of retail turnover, gross margin and stipulated inventory levels.

As Collection Manager, own the collection building process of Mens Dress and Casual process in Bata Pakistan working closely with the Merchandising and PD to keep ahead of consumer trends by creating on point and inspiring collection.

Responsible for managing Men's Dress and Casual collection of Bata in Pakistan.

- own the collection building process from own factories, Local Sourcing and Import buying, ensuring compliance with country assortment strategy, consumer preferences, quality and fit standards.

- Work closely with global product development, local and international suppliers and design team to develop exciting products, innovations, and differentiating attributes.

- Act as a standard bearer for ensuring all products deliver on the Bata brand promise of style, comfort, and price, consistently and continuously raising the bar.

- Own supplier relations including taking responsibility for the commercials, quality standards and service delivery levels.

- Work internationally as a part of exchange program as Area sales Manager in Bata Malaysia

- Successfully manage 12 retail stores assigned in Kuala Lumpur, territory

- Grow Flagship retail stores turnover +12% YOY, exceeding targeted sales and profit.

- Develop exceptional customer service to all customer on a daily basis.

- With strong work ethic and ability to work well and to be flexible and adaptable in fast paced environment I over deliver the turnover results.

- Managing the sales operations of 20 Retail Stores having 50,000 square foot retail area along with business development in the region.

- Leading a team of 20 store managers, 150 sales staff, training, development and maintaining the motivation of store team and making them ready of future roles.

- Analyze present sales figures and perform market analysis to determine trends and customer preferences

- Converting the store into profitable unit by focusing on the correct product categories in the store, inventory rotation, enhancing store parameters, staff management & visual merchandising.

- Expert in leasing negotiation and Identifying new store sites for business in the region.