Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Muhammad Adil

Muhammad Adil

Amazon Marketplace Specialist
Karachi

Summary

Experienced E-commerce Specialist with over 7 years of success in building and scaling top-selling brands across global marketplaces like Amazon. I have deep expertise in launching new products, optimizing listings, and troubleshooting Seller Central. My passion lies in maximizing sales through data-driven PPC campaigns, SEO keyword strategies, and continuous market analysis to ensure profitability and growth.

I have successfully guided businesses from scratch to top-selling positions, and I am now seeking to leverage my experience with global platforms like Amazon, Souq, and Noon, aiming for roles that challenge my expertise. Enabled manufacturers to sell their products on Amazon, achieving annual revenue of $50-100 million. Working with top Exporters, providing them brand management services, and developing their product portfolio on Amazon.

Overview

7
7
years of professional experience
39
39
years of post-secondary education

Work History

Senior Brand Manager

Ryzon Solutions LLC
01.2022 - Current

Responsibilities & Achievements:

  • Successfully launched and scaled 10+ private label brands, each generating over $50 million in annual sales, across categories such as textiles, home, kitchenware, and seasonal products.
  • Conducted thorough feasibility reports using Helium 10, Jungle Scout, and Keepa to identify high-opportunity SKUs, and emerging trends in Amazon USA.
  • Optimized listings for SEO, keywords, and CTR/CVR using Helium 10.
  • Managed seven-figure monthly PPC budgets, launching and optimizing campaigns with aggressive bid strategies, keyword segmentation, and budget scaling.
  • Reduced ACoS from 42% to 20%.
  • Acted as an Amazon Account Health Specialist, resolving violations and suppressions.
  • Expert in category flat file uploads, variation fixes, and bulk listings.
  • Monitored feedback and reviews, implemented CSAT initiatives, and built review request strategies that increased ratings by 25%.
  • Forecasted demand based on sales velocity and seasonal trends. Reduced OOS (Out of Stock) incidents by 30%, and minimized overstock risk through automated inventory tracking in Excel/Google Sheets.

Brand Manager

Embarc: Amazon & Walmart Growth Experts
01.2019 - 01.2021

Responsibilities & Achievements:
• Managed private label brands on Amazon US, UK, handling complete account management.
• Conducted market research and competitive analysis to identify profitable product opportunities.
• Led product listing creation and optimization (titles, bullets, descriptions, backend keywords).
• Planned and managed PPC campaigns, promotions, and deals to maximize sales.
• Coordinated with suppliers on procurement, logistics, and pricing strategies.
• Built expertise in brand registry, catalog management, and product launch planning.
• Successfully launched multiple new products, driving category growth and revenue.

Education

MBA - Marketing

SZABIST
04.2001 - 01.2023

BBA - Business Administration

IQRA
04.2001 - 01.2019

Skills

  • E-commerce & Marketplace Skills
  • Product Research & Launch Strategy
  • Amazon FBA and Marketplace Operations
  • Listing Optimization (SEO & Content)
  • Helium, JS, Keepa
  • PPC Advertising & Campaign optimization
  • Growth Strategy
  • Product launching & Brand Scaling
  • Campaign Optimization (ACoS,TACoS,ROAS)
  • Keyword Research & Harvesting

Timeline

Senior Brand Manager

Ryzon Solutions LLC
01.2022 - Current

Brand Manager

Embarc: Amazon & Walmart Growth Experts
01.2019 - 01.2021

MBA - Marketing

SZABIST
04.2001 - 01.2023

BBA - Business Administration

IQRA
04.2001 - 01.2019
Muhammad AdilAmazon Marketplace Specialist