Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
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Muhammad Adeel Rafiq

Muhammad Adeel Rafiq

Lahore Punjab

Summary

Visionary CEO known for high productivity and efficient task completion. Skilled in strategic planning, financial management, and team leadership. Excel in communication, decision-making, and problem-solving to drive company success. Committed to innovation and growth through effective leadership.

Overview

17
17
years of professional experience

Work History

CEO & Owner

Rafiq Gateway Pvt Ltd
Lahore
01.2022 - Current
  • Company having Cold Storage locations serving Corporate clients for storage of Potato, Dairy, Ice Cream, Seafood, Processed Meat, and other industries.ore.
  • Ensured optimal storage conditions for temperature-sensitive products, maintaining quality and safety standards.
  • Oversaw logistics and inventory management to streamline storage and distribution processes for corporate clients.
  • Collaborated with multiple stakeholders to meet the specific needs of diverse industries, ensuring customer satisfaction.
  • Implemented operational improvements to enhance efficiency and reduce costs in cold storage operations.

Owner

Freezeland Distributors
Lahore
01.2021 - Current
  • Authorized distributor for OMORE Ice Cream, a brand of FrieslandCampina Engro Pakistan Limited, serving the Lahore and Sheikhupura regions.
  • Managed and coordinated the distribution network, ensuring timely delivery and optimal product availability to retailers.
  • Built and maintained relationships with retailers and wholesalers to drive sales and market expansion in the assigned regions.
  • Monitored stock levels, managed cold chain logistics, and implemented strategies to maximize product freshness and quality.
  • Analyzed market trends and customer demands to optimize distribution strategies and enhance market presence.
  • Managed daily operations of business, including hiring and training staff.
  • Identified new opportunities for growth, expansion, and diversification.
  • Created marketing campaigns to attract new customers.

Chief Executive Officer

Field Fresh Pvt Ltd · Full-time
Lahore
06.2009 - Current
  • Specialized in the supply of premium food products to modern trade channels and restaurants across Pakistan, including Cheese, Fresh Fruits, Seafood, Processed Meats, and other high-end products.
  • Developed and maintained relationships with key clients in the modern retail and hospitality sectors to ensure consistent supply and meet client-specific demands.
  • Coordinated logistics and inventory management to ensure timely deliveries while maintaining product quality and safety standards.
  • Managed sourcing of high-quality food products from local and international suppliers, optimizing procurement strategies.
  • Implemented sales and marketing initiatives to expand market reach and increase product visibility in the competitive food service industry.
  • Established policies, procedures, and protocols to improve operational efficiency.
  • Created financial models to forecast future business performance and identify areas of improvement.
  • Developed strategic plans and objectives to ensure organizational growth and profitability.

Partner

Rafiq Group Of Industries
Lahore
11.2007 - Current
  • Provided cold storage solutions for corporate and farmer clients, specializing in the storage of potato crops.
  • Ensured optimal temperature and humidity control to maintain the quality and longevity of stored potatoes.
  • Managed logistics and storage operations, ensuring efficient use of space and timely access for clients.
  • Collaborated with farmers and corporate clients to meet seasonal and large-scale storage needs.
  • Implemented operational improvements to enhance storage efficiency and reduce spoilage, maximizing value for clients.
  • Developed and implemented marketing strategies to increase brand awareness and reach target audiences.
  • Maintained relationships with key stakeholders, clients, and customers to ensure satisfaction with services provided.
  • Managed daily operations of the business including budgeting, forecasting, financial analysis, staffing, and customer service.

Education

MBA - Business Management Marketing & Related Support Se

Lahore University of Management Sciences
Lahore
08-1998

Bachelor of Science - Bs in Computer Science

Lahore University of Management Sciences
Lahore
06-1998

Skills

  • Mergers and Acquisitions
  • Succession Planning
  • Inspirational leadership
  • Innovation management
  • Talent Development
  • Financial Acumen
  • Operational Excellence
  • Staff Management
  • Human Resources

Languages

Urdu
First Language
English
Proficient (C2)
C2

Timeline

CEO & Owner

Rafiq Gateway Pvt Ltd
01.2022 - Current

Owner

Freezeland Distributors
01.2021 - Current

Chief Executive Officer

Field Fresh Pvt Ltd · Full-time
06.2009 - Current

Partner

Rafiq Group Of Industries
11.2007 - Current

MBA - Business Management Marketing & Related Support Se

Lahore University of Management Sciences

Bachelor of Science - Bs in Computer Science

Lahore University of Management Sciences

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Muhammad Adeel Rafiq