Muhammad Abdullah
Digital Marketing Manager
Lahore
Summary
Experienced digital marketing professional with a Bachelor's degree in Accounting and Finance. Skilled in developing and implementing data-driven marketing strategies, leading high-performing teams. Specializes in digital marketing analytics, SEO/SEM, content creation, and brand management, driving client success across diverse industries.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
Work History
Perfomance Marketer
Digibit
11.2024 - Current
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Boosted sales through the creation and execution of targeted advertising campaigns.
- Launched successful product lines by conducting thorough market research and competitor analysis.
- Managed cross-functional teams to ensure timely completion of marketing projects within budget constraints.
- Developed campaigns and specific marketing strategies for clients.
- Enhanced customer engagement with creative social media content and promotions.
- Conducted research to analyze customers' behavior, preferences, and purchasing habits.
- Tracked various product sales and costs by analyzing and entering sales, business data, and expenses.
Group Marketing Manager
Adroit
01.2024 - 11.2024
- Built and led a high-performing team of digital marketing specialists.
- Developed and implemented comprehensive digital marketing plans for diverse clients.
- Successfully secured and managed high-profile client accounts.
- Streamlined digital marketing operations and improved efficiency.
- Expert in digital marketing analytics and reporting.
- Evaluated emerging technologies and industry trends regularly, staying up-to-date with changes in the digital landscape.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Enhanced brand recognition by implementing innovative marketing strategies and campaigns.
- Aligned sales/marketing goals through clear communication between departments for cohesive strategy execution toward target objectives.
Head Digital Marketing / Account Manager
Armada
09.2022 - 12.2023
- Developing and implementing digital marketing strategies.
- Media Buying for various clients.
- Analyzing and reporting on marketing performance.
- Pitches for the new clients.
- Creative strategies.
- Maintaining relationships with clients.
- Monitoring the campaigns.
- Affiliate Marketing.
- Bidding on freelancing platforms.
Digital Marketing Team Lead
Ginomedia
10.2022 - 11.2022
- Ads - Running company/client social media advertising campaigns.
- Moreover, formulated high-quality visual content for each social media campaign.
- Built Social Stance Through consistent posting and closely monitoring the insights as well as stimulating brand awareness by engaging with influences.
- Customer Support - Prompt replies to inquiries from ad campaigns and regular postings.
- Scheduling - Curated content calendars across all brands and social media platforms and growing the organic following on channels.
- Reporting - This involves the recognition, communication, engagement, and documentation of company/client social media accounts.
- Analyzing performance level, for information, action, and record keeping.
- Email Marketing: Initiated cold & and nurture email campaigns on Mailchimp.
Business Development Manager
Digital Khokha
06.2021 - 08.2021
- Onboard different clients from different industries.
- Research Conducting in-depth on industry-related clients.
- Comprehensive experience in business development.
Marketing Manager
Brand Flicker
02.2021 - 04.2021
- Proactively managed the company's performance on social media.
- Evaluating and optimizing marketing and pricing strategies.
- Overseeing branding, advertising, and promotional campaigns.
- Designed print media (marketing brochures) by recognizing customers' wants & and needs.
- Dealt with customers & and operational activities leading to enhancement in public relations.
Marketing Specialist
Chello Marketing
01.2021 - 04.2021
- Created and managed Facebook Ads for client accounts.
- Built 3-step sales funnels and pipelines within GoHighLevel.
- Created process flows in Whimsical for marketing activities.
- Worked on building email campaigns on Lem list.
- Designed & and developed a sales landing page.
- Wrote copy for cold outreach email campaigns.
- Cleaned email lists to verify deliverability status.
- Wrote onboarding documents for clients.
- Managed Google Workspaces.
- Utilized sales navigator for LinkedIn outreach.
Content/Copy Writer
Brand Flicker
06.2020 - 01.2021
- Converted longer-form content (blogs, podcasts, white papers, articles) into micro-content (short video posts, posts, captions) suitable for each social media channel.
- SEO Friendly Content Developed content for blogs, articles, product descriptions, social media, and client sites by conducting keyword research.
- Conducting in-depth research on industry-related topics to develop original content.
Content Writer
Pride Academia
06.2019 - 01.2020
- Developed content for digital and print media and, as a result, got better demonstration ability.
- Wrote narrative/creative/tech/opinion-based articles moreover had training in WordPress.
- Created videos & and optimized web content using Canva.
Marketing Management Trainee Officer
Pride Academia
12.2018 - 03.2019
- Dealt with customers & and operational activities leading to enhancement in public relations.
- Handled social media marketing (Facebook and website) & and grasped the concept of organic following.
- Designed print media (marketing brochures) by recognizing customers' wants & and needs.
Administrative Assistant
KB Chemical Pakistan Private Limited
08.2017 - 09.2017
- Kept track of and organized inventory through which grasped how real-time inventory works.
- Signed off on product deliveries obtaining a basic understanding of logistics.
Education
Bachelor's - Accounting and Finance
NUCES (FAST Lahore)
01.2017 - 01.2021
Intermediate - Pre-Engineering
Forman Christian College
01.2014 - 01.2016
Matriculation - undefined
Pride Public High School
01.2012 - 01.2014
Skills
- Digital Marketing Strategies
- Media Buying
- Marketing Performance Analysis
- Creative Strategies
- Client Relationship Management
- Campaign Monitoring
- Affiliate Marketing
- Social Media Advertising
- Email Marketing
- Facebook Ads
- Google Ads
- TikTok Ads
- Sales Funnels
- Copywriting
Timeline
Perfomance Marketer
Digibit
11.2024 - Current
Group Marketing Manager
Adroit
01.2024 - 11.2024
Digital Marketing Team Lead
Ginomedia
10.2022 - 11.2022
Head Digital Marketing / Account Manager
Armada
09.2022 - 12.2023
Business Development Manager
Digital Khokha
06.2021 - 08.2021
Marketing Manager
Brand Flicker
02.2021 - 04.2021
Marketing Specialist
Chello Marketing
01.2021 - 04.2021
Content/Copy Writer
Brand Flicker
06.2020 - 01.2021
Content Writer
Pride Academia
06.2019 - 01.2020
Marketing Management Trainee Officer
Pride Academia
12.2018 - 03.2019
Administrative Assistant
KB Chemical Pakistan Private Limited
08.2017 - 09.2017
Bachelor's - Accounting and Finance
NUCES (FAST Lahore)
01.2017 - 01.2021
Intermediate - Pre-Engineering
Forman Christian College
01.2014 - 01.2016
Matriculation - undefined
Pride Public High School
01.2012 - 01.2014
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