Muddassir Abdul Hai
Brand Expansion and Operations Leader
Karachi
Summary
Accomplished Operations and Brand Expansion Leader with 20 years of experience in QSR, casual dining, and retail brand management across Pakistan, the UK, and the Middle East. Currently leading comprehensive brand expansion for a national food brand and driving international franchise growth in Canada. Expertise includes multi-unit operations, P&L management, team development, SOP creation, and franchise system design, with a proven ability to establish operational frameworks and deliver consistent brand growth.
Overview
3
3
Languages
5
5
Certifications
20
20
years of professional experience
Work History
Brand Expansion Manager
United King Foods (Pvt) Ltd.
09.2023 - Current
- Leading full-cycle brand expansion across Karachi and beyond — identifying and finalizing new locations, engaging architects for 2D/3D layouts and working drawings, developing BOQs, selecting and supervising contractors, and delivering completed branches and kiosks to the Operations team.
- Successfully delivered 5 full-size branches and 3 kiosks from scratch to handover. Currently overseeing 2 branches and 2 kiosks under active construction and 2 branches under renovation simultaneously.
- Developed and executed Punjab market expansion strategy — pipeline built and ready to activate following completion of major Karachi footprint.
- Spearheading international franchise expansion into Canada as Franchisor: registered trademark across 3 additional classes for retail operations, developed FDD and Franchise Agreement through Canadian legal counsel, shortlisted franchise candidates and currently managing background check stage.
- Completed extensive Canada market research including menu selection, R&D, internal preparation and regulatory compliance for Canadian market entry.
- Independently built the brand's complete SOP library — Operations Manual, Training Manual, Build-Up Charts, Flow Charts and a unified umbrella SOP system standardized across all franchise and company-owned outlets.
- Brand Expansion | International Franchise Development | 5 Branches + 3 Kiosks Delivered
QSR Lead — Area Manager
WAH Brands (Chacha Jee and China Grill)
12.2021 - 06.2022
- Directed simultaneous operations across 8 restaurants under two distinct QSR brands.
- Supervised multi-unit and branch-level managers to achieve sales and operational targets consistently.
- Increased top-line revenue through service quality improvements and targeted cost control initiatives.
Business Assurance Manager
Taj Corporation
05.2020 - 12.2021
- Monitored compliance and operational standards across a portfolio of restaurants, retail marts and hotels.
- Implemented structured audit frameworks, staff training systems and business development roadmaps.
- Drove regional expansion initiatives and high-impact staff development programmes.
Operations Leader — Multi-Unit (12 Locations)
Burger King Pakistan
07.2017 - 05.2020
- Managed 12 locations across 3 cities implementing corporate KPIs and REV compliance audit frameworks.
- Delivered consistent profitability through strategic food cost analysis and operational efficiency drives.
- Supervised Area and Store Managers on execution, cost management and service standards across all outlets.
- Provided full operational support for new store openings, promotional launches and brand compliance checks.
- 12 Locations Across 3 Cities | Full P&L; Accountability
Field Training Manager
Burger King Pakistan
01.2014 - 06.2017
- Developed and deployed national SOPs, Operations Manual and management training programmes rolled out across all branches.
- Conducted onboarding, in-store coaching and management development for all new branches and managers.
- Led brand training compliance and cross-store communication strategies at national level.
Restaurant General Manager
Pizza Hut Pakistan
04.2012 - 12.2013
- Led all aspects of daily restaurant operations including staffing, food cost management and quality assurance.
- Delivered consistent sales growth and profitability through cost controls and promotional execution.
Restaurant General Manager
McDonald's Oman
06.2011 - 12.2011
- Oversaw operations, team development and financial controls in a high-volume flagship environment.
- Implemented McDonald's global standards and safety protocols to full brand compliance.
- International Experience — Middle East
Restaurant General Manager
Bagel Factory
03.2010 - 04.2011
- Managed complete store operations including shift planning, team training, food quality and labour efficiency.
- Controlled daily cash flow, stock levels and scheduling to optimise profitability.
- International Experience — United Kingdom
Restaurant General Manager
Burger King UK
07.2006 - 02.2010
- Oversaw operations of high-footfall city-centre outlet with full P&L ownership, ensuring efficient staffing, scheduling, budgeting, and supply management.
- Enhanced store performance through KPI tracking, effective shift execution, and strategic customer engagement and loss prevention initiatives.
- Managed customer relations and local marketing efforts while ensuring compliance with global brand standards.
- 3.5 Years Burger King UK — London City Centre
Education
Advanced Professional Diploma in Management Studies - Level 7
Edexcel / Cavendish College London
London, United Kingdom01-2009
Skills
Brand Expansion and Site Development
P&L management
QSR and Casual Dining Operations
Team Building and Leadership Development
Franchise Strategy Development
SOP, Operations Manual and Training Systems
Food Brand Management
Vendor, Contractor and Architect Management
Multi-Unit Operations Management
Project Management: Design to Delivery
Market Penetration Strategy
Food Safety Compliance (ISO 22000 Certified)
Brand Build-Up and Expansion (Food, Retail, Franchise)
International Market Entry and Franchise Systems
Full Project Lifecycle: Site to Launch
Team management
Certification
ISO 22000 Food Safety Management | Certified — Karachi 2012
Timeline
Brand Expansion Manager
United King Foods (Pvt) Ltd.
09.2023 - Current
QSR Lead — Area Manager
WAH Brands (Chacha Jee and China Grill)
12.2021 - 06.2022
Business Assurance Manager
Taj Corporation
05.2020 - 12.2021
Operations Leader — Multi-Unit (12 Locations)
Burger King Pakistan
07.2017 - 05.2020
Field Training Manager
Burger King Pakistan
01.2014 - 06.2017
Restaurant General Manager
Pizza Hut Pakistan
04.2012 - 12.2013
Restaurant General Manager
McDonald's Oman
06.2011 - 12.2011
Restaurant General Manager
Bagel Factory
03.2010 - 04.2011
Restaurant General Manager
Burger King UK
07.2006 - 02.2010
Advanced Professional Diploma in Management Studies - Level 7
Edexcel / Cavendish College London