Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Mubashar butt

Lahore

Summary

A results-oriented professional with more than 12+ years of versatile experience in E-Commerce, Retail, Distribution, Sourcing, Marketing and Merchandising. My proficiency is evident in my ability to thrive in challenging environments, showcase excellence in diverse settings, and maintain a perpetual eagerness to learn from every aspect and scenario.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Visiting Lecturer

University Of Central Punjab Faculty of Media and Mass Communication
Lahore - Punjab, Pakistan
10.2024 - Current

Taking 3 courses in the final semester of FOMMC


1 - Integrated Marketing Communication
2- Corporate Social Responsibility
3- Integrated Marketing Communication: Case Studies

Visiting Lecturer

University Of Central Punjab Faculty of Management Sceinces
Lahore, Pakistan
04.2024 - 07.2024

Instructed BBA Hons students

1- Supply Chain Sourcing

2- Fundamental of Supply Chain Sourcing

3- Retail Supply Chain Sourcing

General Manager Pakistan

NEXT BASKET
Sofia
06.2024 - 10.2024
  • Company Overview: NEXT BASKET is a state-of-the-art 360-degree online e-commerce platform offering integrated solutions for product storage and handling, call center, marketing, as well as all other services necessary to run a successful online store
  • We make online trading easy and fast
  • Oversee the daily operations of the local office to ensure smooth functioning and productivity. Ensure the company complies with all local legal and regulatory requirements.
  • Recruit, hire, train, and monitor the performance of the local staff.
  • Lead and motivate the team to achieve business goals, while fostering a culture of high performance and continuous improvement.
  • Identify and capitalize on new business opportunities, including exploring new markets, growth areas, trends, customers, products, and services.

Head Of Commercial

Allied Ecommerce Solutions
Karachi
01.2021 - 05.2024
  • Company Overview: Allied E-commerce solution provides end-to-end managed e-commerce solutions to Local & International Brands.AES also off ers distribution services to offline & online channels
  • As a Head of Commercial I am responsible for developing and implementing strategies that drive revenue growth, increase profitability, and improve customer satisfaction
  • Managing the Distribution portfolio of 15+ International and National brands i.e
  • Unilever, Mondelez, LU, Reckitt Benckiser, National Foods, Fauji Cereals, Bereket Foods, Upfi eld, and Candyland
  • Managing sales and fulfillment teams, ensuring that they are aligned with the overall commercial strategy and delivering results
  • Building relationships with key stakeholders and working closely with key stakeholders such as customers, suppliers, and partners to build strong relationships and ensure the success of the business

Commercial Manager

foodpanda - Pandamart
Karachi
02.2021 - 06.2021
  • Company Overview: Foodpanda Pandamart is the Paksitan market leader in the Q-Commerce Platform owned by Berlin-based Delivery Hero
  • Managed Non Food categories (Lifestyle, Fashion, Health & Beauty, Toiletries and Detergents) contributing the 30% of the total GFV
  • Launched KLI within 3 months from the date of inception
  • Listed 30 New Sellers & 1500 Products with Total Income at 28%

Category Director

Daraz Alibaba Group
Karachi
02.2018 - 02.2021
  • Company Overview: Daraz is South Asia's largest online shopping platform, owned by Alibaba Group Holding Limited
  • As a Category Director Lifestyle leading a team of Category Heads, Vendor Managers and Key Account Managers - driving 28% of Daraz business
  • Among Top categories in lifestyle were Motors, Sports, Cleaning and Laundry, Books and Stationery, Tools and DIY, Furniture and Décor Added 80+ Key brands in sports & outdoor category & increased the category share by 120% over a year
  • Launched Automobiles (Cars & Motorbikes) online sale on daraz for the fi rst time in Pakistan

Category Specialist Non Food

METRO Cash & Carry Pakistan
Lahore
07.2014 - 02.2018
  • Company Overview: Metro cash & carry is World's third largest retailer in modern trade with self-service B2B model & operate in 29 Counteries
  • Planning of assortment structure, pricing, ordering, article selection & competitor analysis
  • I.e
  • Categories (Home Textiles, Shoes & Luggaes, Toys, DIY and Hosuehold)
  • Order placement based on daily order run rate & managing the supplies based on store demand
  • Managing Own imports in high profit categories from china.by directly sourced from China by visiting international markets
  • Analyzing product seasonality & executing the category campaigns as per event calendar

Merchandiser - Marketing

Sapphire Finishing Mills Limited
Lahore
02.2012 - 06.2014
  • Company Overview: Sapphire Finishing Mills Limited (SFML) started its operations in 2003 as part of Sapphire Group, Sapphire Finishing Mills Limited (SFML) include woven processed fabric, casual wear apparel and work wear apparel
  • Liaison with buyers/ brands on product RFPs & Quality matrix
  • Planning product ranges and preparing sales and stock plans
  • Brands include American Eagle Outfitters, Aero Postale, ZARA & H&M
  • Aligning the production plans based on brand ETAS
  • Which of your achievements match the job you're applying to

Education

Master of Business Administration - Marketing

University of Central Punjab
Pakistan
01-2012

BBA Hons - Marketing

University of Central Punjab
Pakistan
01-2010

Skills

  • Retail
  • Category Management
  • E-commerce (Q-commerce / marketplace)
  • Market expansion
  • Sales forecasting
  • Contract negotiation
  • Sales Training and Development
  • SAAS
  • Marketing / Promotion Management

Accomplishments

  • Record Breaking Sales Event 11.11
  • Delivered Pakistan's biggest sales events 11.11 biggest online sales event in 2019/2020 with recorded sales of over PKR 5 Billion single day.

  • Build AES Business Model from scratch
  • Established a Distribution and Fulfillment business vertical from scratch 2024 annual revenue PKR 5 Billion

  • Market Expansion Success (Qcommerce Launch in Pakistan)
  • Successfully led the market expansion by launching Qcommerce in Pakistan, driving rapid growth and operational excellence.

Certification

  • Alibaba (Yatra Project Lead) (2019)
  • Fact Based Negotiation - (CHINA 2018)
  • Promo Campaign and Metro MGB (CHINA 2017)
  • IOSH UK (2012)

Timeline

Visiting Lecturer

University Of Central Punjab Faculty of Media and Mass Communication
10.2024 - Current

General Manager Pakistan

NEXT BASKET
06.2024 - 10.2024

Visiting Lecturer

University Of Central Punjab Faculty of Management Sceinces
04.2024 - 07.2024

Commercial Manager

foodpanda - Pandamart
02.2021 - 06.2021

Head Of Commercial

Allied Ecommerce Solutions
01.2021 - 05.2024

Category Director

Daraz Alibaba Group
02.2018 - 02.2021

Category Specialist Non Food

METRO Cash & Carry Pakistan
07.2014 - 02.2018

Merchandiser - Marketing

Sapphire Finishing Mills Limited
02.2012 - 06.2014
  • Alibaba (Yatra Project Lead) (2019)
  • Fact Based Negotiation - (CHINA 2018)
  • Promo Campaign and Metro MGB (CHINA 2017)
  • IOSH UK (2012)

Master of Business Administration - Marketing

University of Central Punjab

BBA Hons - Marketing

University of Central Punjab
Mubashar butt