Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Muaz Amir

Lahore

Summary

Accomplished Performance Marketing Specialist with expertise in Google Ads Management and data-driven decision-making. Proven ability to optimize ad campaigns to significantly enhance lead volume and conversion rates. Possesses a strong track record in A/B testing, trend analysis, and strategic project management.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Performance Marketing Specialist

Software Finder
Lahore
09.2025 - Current
  • Managed a $250K ad budget across key platforms to significantly increase qualified lead volume.
  • Developed and optimized Google & Bing search campaigns, improving account structure to lower Cost Per Acquisition (CPA).
  • Built retargeting campaigns on Meta & LinkedIn to nurture prospects and boost lead conversion rates.
  • Drove campaign improvements through data analysis and A/B testing to maximize Return on Ad Spend (ROAS).
  • Revamped Google & Bing ad copy to achieve 'Excellent' Ad Strength and improve Click-Through Rates (CTR).
  • Optimized conversion tracking between Google Ads & HubSpot for accurate ROI analysis and reporting.
  • Performed competitor analysis to inform landing page strategy and enhance conversion funnel performance.

Digital Marketing Executive

Pentaloop
Lahore
08.2022 - 08.2025
  • Spearheaded Apple Search Ads campaigns, boosting keyword rankings and driving significant growth in app downloads.
  • Directed Google Ads (UAC) campaigns with tCPI and tROAS goals to achieve profitable user acquisition at scale.
  • Led App Store Optimization (ASO) initiatives, refining store listings and creatives to substantially improve conversion rates.
  • Enhanced app performance and user experience by methodically A/B testing in-app content, UI elements, and new features.
  • Utilized mobile analytics to translate raw data into actionable insights, guiding marketing strategy and campaign optimizations.
  • Performed market and competitor analysis to identify and capitalize on emerging growth opportunities and user trends.

Freelance Digital Marketing Specialist

Freelancer
01.2022 - Current
  • Managed social media strategy for diverse clients in E-commerce, Taxi Booking, and Education, driving significant boosts in brand engagement and audience growth.
  • Developed and executed content calendars for Facebook and Instagram, creating compelling visuals with Canva to increase follower interaction.
  • Launched targeted Meta Ads campaigns to generate leads and conversions while simultaneously expanding organic reach through strategic Facebook group marketing.

Education

Master of Science - Business Analytics

National University of Computer And Emerging Sciences
Lahore, Pakistan
01-2026

BBA - Marketing

National University of Computer And Emerging Sciences
Lahore, Pakistan
06.2022

Skills

  • Google Ads Management
  • Meta Ads (Facebook & Instagram)
  • Keyword Research
  • App Store Optimization (ASO)
  • Mobile Marketing
  • Data Analysis for Decision Making
  • User Behavior Analytics
  • A/B Testing
  • Conversion Rate Optimization (CRO)
  • Trend & Market Analysis
  • Project Management
  • Social Media Management
  • Content Planning & Curation

Certification

  • Advanced Google Ads Training,
    Mastered end-to-end campaign management, from basic setup to advanced optimization techniques.
  • Mobile App Marketing & ASO (2023),
    Learned key strategies for optimizing app store listings to increase visibility and downloads.
  • SQL for Database Management,
    Developed proficiency in querying and managing databases for data analysis and reporting.
  • Introduction to Python,
    Acquired foundational Python skills for data analysis, manipulation, and visualization.
  • Data Literacy Foundations,
    Gained expertise in interpreting data to inform and guide strategic business decisions.

Timeline

Performance Marketing Specialist

Software Finder
09.2025 - Current

Digital Marketing Executive

Pentaloop
08.2022 - 08.2025

Freelance Digital Marketing Specialist

Freelancer
01.2022 - Current

Master of Science - Business Analytics

National University of Computer And Emerging Sciences

BBA - Marketing

National University of Computer And Emerging Sciences

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Muaz Amir