MUHAMMED SARMAD MURTAZA
Dubai,
Summary
A results-driven content marketer and business development professional with 7+ years of experience building brand presence and driving business outcomes across industries. Skilled in cross-functional collaboration - sales, design, web development, SEO, etc. - and optimizing business value chains to align organizational goals with consumer needs. Proven expertise in crafting copy that enhances brand visibility, boost engagements, and deliver measurable results. Experienced in team leadership, driving strategy development, and fostering collaboration to ensure operational efficiency and sustainable growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Manager (Editing & Planning)
Logicose
04.2024 - 12.2024
- Managed a team of copywriters, securing a monthly revenue target of $100,000 by delivering high-quality content for global clients.
- Collaborated with Content Production, Design, Web Development, SEO, and Sales teams to align projects with client requirements, feedback, and deadlines.
- Edited 40,000+ words daily, including blogs, eBooks, web copy, business plans, and social media posts.
- Led SEO-focused content projects involving advanced keyword research, content planning, and AI integration.
- Trained and mentored writers in EEAT guidelines, AI-enhanced productivity solutions, and SEO tools, improving team productivity by over 50%.
Senior Content Strategist & Guest Editor
Logicose
09.2020 - 03.2024
- Developed engaging marketing content for multi-domain clients (articles, blogs, web copy, business plans, emails, product descriptions, etc.) to enhance audience engagement and brand presence.
- Led high-value projects with keyword research, content planning, and effective client communication.
- Guest edited content for multiple writers, ensuring top-notch quality and timely delivery to accelerate my transition to a full-time editorial and project management role
- Collaborated with cross-functional teams and leadership executives, actively participating in strategy development and training programs.
Business Development Executive & Copywriter - Middle East Region
TeraHZ Solutions
03.2018 - 08.2020
- Provided technical support to SMS marketing clients mainly from the Middle East and the United States via live chat, email, and phone.
- Assisted in registering sender IDs with carriers in the United Arab Emirates (Du/Etisalat), Saudi Arabia, and other MENA countries.
- Planned and developed marketing content for all business websites and collaborated with SEO and web development teams for site maintenance and optimization.
- Actively collected customer feedback and industry insights to assist in developing a localized texting platform for Middle-Eastern business clients.
Education
MBA Project Management - Incomplete
Karachi University Business School
09.2021
Energy Engineering -
Hamdard University
02.2018
Skills
- Strategic Content Planning
- B2B & B2C Content Creation (Blog, Website, Social Media, etc)
- Team Leadership
- Project Management
- Editing & Quality Control
- Effective Communication
- Client Relationship Management
- Cultural Sensitivity & Adaptation
- Storytelling & Narrative Building
Certification
- Agile fundamentals
- Content Marketing - HubSpot
- Content-Led SEO with Brian Dean - Semrush
- Google Analytics - Great Learning
- IELTS (7.5 bands) - AEO
Digital Toolkit
- SEO Tools: Google Analytics, Semrush, Moz, Ahrefs, etc.
- CMS: WordPress (Basic)
- Social Listening Tools: Buzzsumo
- Content Creation & Editing Tools: Grammarly, Hemingway, Copyscape, etc.
- Content Collaboration & Review Platforms: Google Docs & Microsoft Office Suite
- AI Tools & Automation: Surfer SEO, ChatGPT, Rank Math, Gemini, etc.
Timeline
Senior Manager (Editing & Planning)
Logicose
04.2024 - 12.2024
Senior Content Strategist & Guest Editor
Logicose
09.2020 - 03.2024
Business Development Executive & Copywriter - Middle East Region
TeraHZ Solutions
03.2018 - 08.2020
MBA Project Management - Incomplete
Karachi University Business School
Energy Engineering -
Hamdard University
Similar Profiles
Zaryab AliZaryab Ali
Senior SEO & Content Marketing Specialist at LogicoseSenior SEO & Content Marketing Specialist at Logicose
MUHAMMAD ZEESHAN AYUBMUHAMMAD ZEESHAN AYUB
Senior 2D Animation & Video Specialist at LogicoseSenior 2D Animation & Video Specialist at Logicose
Muhammad SalikMuhammad Salik
UI/UX and Senior Graphic Designer at LogicoseUI/UX and Senior Graphic Designer at Logicose