Proactive and achievement-oriented Brand Manager bringing 4.5 years of Marketing and core Sales experience with special emphasis helping IT clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Hi, I’m
Moiz Ghani
Marketing & Sales
Islamabad
Summary
Work History
Bosh International
Head of Marketing
06.2022 - 01.2023
Job overview
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed digital leads through online channels like Google search and display ads (18 leads converted)
- Increased market awareness and penetration through development of creative collateral.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Coordinated teams of design and implementation professionals to manage all project objectives.
GRID
Project Manager
09.2021 - 06.2022
Job overview
- Creating and Managing out Product review cycles Developed at length planning documents, competitive analysis, game concept reports and product reports
- Coordinating the internal parties with the third parties/ vendors for the end-to-end execution on multiple projects Executing Digital strategies for organic and paid platforms
- Giving out an organic Marketing plan reaching 45k users within four months Maintaining a digital dashboard from all user traffic using the products color theme
- Lead a launch strategy to 15k games made on the Platform within the first week of Beta launch
- Developed and implemented project plans and budgets to ensure successful execution.
iEngineeringIslamabad
Marketing Lead
06.2021 - 08.2021
Job overview
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
- Directing and story boarding an animated product video for Transconomy Viewer
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Eighteen by Ora
Marketing Executive
11.2020 - 05.2021
Job overview
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Collaborated with developers, advertisers and production managers to market products and services.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Executing Digital strategies for owned, paid, and earned platforms
- Initiated and Managed the Virtual Reality Tour on the website
- Designed and Developed Project Performance Dashboards for Eighteen
Eighteen by Ora
Digital Marketing Officer
07.2019 - 11.2020
Job overview
- Spearheaded a TVC for Eighteen, rolling out the marketing plan pre/post launch
- Rolling out Reports, Evaluating, along with Forecasting the Analytics for the Digital Campaigns for Eighteen
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Responsible for identifying lucrative Real Estate projects for Analysis and Investment
- Brought forward the concept of “Humans of Eighteen” for the employees
Eighteen by Ora
Management Trainee Officer
04.2019 - 06.2019
Job overview
- Spearheaded Eighteen’s BTL activation at Hum Style Awards
- Conducted market research and analysis to evaluate online marketing trends, brand awareness and competition ventures
- Community Management - Engaged with digital community for responding to comments and requests
- Worked as a Liaise with other departments to stay updated on new marketing initiatives, product, and service developments, to ensure brand consistency Generation of Purchase Requisitions on Oracle
- Conceptualized innovative sales solutions to increase company revenue.
Education
Bahria University
BACHELOR OF BUSINESS ADMINISTRATION
University Overview
Islamabad College of Arts and Science
A-Levels
University Overview
Islamabad College of Arts and Science
O-Levels
University Overview
Skills
Business Development
undefinedAccomplishments
Accomplishments
- Multiple courses from Google Digital Garage (Search, Display ads, SEO)
- Online CES courses from LUMS, “Content Management, SEO, & Google Ads
- Google Online Courses for Digital Marketing from EDX in affiliation of Curtin University
- DX Summit representative from Eighteen
- Won first prize in MARCA 2017 at Bahria University
- Running a charitable organization which holds responsible to providing medical camps to rural regions in Pakistan
- Running a Futsal Company providing top of the line tournaments around Pakistan (IFS)
- Captain for University Football which won HEC Region C twice
- Having won almost all Futsal tournaments locally and Nationally
Timeline
Head of Marketing
Bosh International
06.2022 - 01.2023
Project Manager
GRID
09.2021 - 06.2022
Marketing Lead
iEngineering
06.2021 - 08.2021
Marketing Executive
Eighteen by Ora
11.2020 - 05.2021
Digital Marketing Officer
Eighteen by Ora
07.2019 - 11.2020
Management Trainee Officer
Eighteen by Ora
04.2019 - 06.2019
Bahria University
BACHELOR OF BUSINESS ADMINISTRATION
01.2019
Islamabad College of Arts and Science
A-Levels
01.2014
Islamabad College of Arts and Science
O-Levels
01.2012
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