Moazzam Ahmad Qureshi
Lahore
Summary
Innovative Advertising Specialist with background in managing successful advertising campaigns. Strengths include creative concept development, audience targeting, and strategic media placement. Demonstrated skill in collaborating with cross-functional teams and driving significant improvement in brand visibility and customer engagement.
Overview
22
22
years of professional experience
Work History
Digital Marketing Manager
Punjab Group of Colleges
Lahore
06.2021 - 06.2023
- STEP Schools - Developed a more than PKR 10.47 Million digital media buying strategy on Facebook, Instagram, Google Display Ads, PPC, and YouTube Pre Rolls
- Doctor's Hospital & Medical Center Lahore - Developed their digital media buying strategy to create awareness about the health services that the hospital is providing
- Lahore Medical & Dental College Lahore - Developing their digital and media buying strategy for LMDC
- Identify, evaluate and recommend new media channels for campaign execution and achieving the KPIs
- Ensure proper execution of media plans by regularly monitoring ads manager of Facebook, Google, and other social media platforms
- Cost optimization on Facebook and Google to achieve the targeted KPIs
- Keywords planning and psychographic targeting to achieve the required results per the business's needs
- Brands Worked With:
Sr. Digital Media Buyer-Digital
Creative Bugs
Lahore
01.2019 - 06.2021
- Bata Pakistan - Developed their digital media buying strategy of more than PKR 1.5 Million for 10 Days and achieved PKR 5.03 Million in Sales against the spending of 1.1 Million in a given period of 10 Days
- Kees
- Qa-A Qatari-based newly launched e-commerce platform selling FMCG products, Consumer Electronics, personal care and other products in the Qatari market
- As media buying head, I devised their media buying strategy and am now running their e-commerce campaign in Qatar
- Orbit Developers Running their Lead based campaigns on Facebook for their Canal Project and Gulberg Project, giving 3,000 Leads every month or as per the requirement of the brand
- The Entertainer Toy Shop A chain of branded toys store managed by SEFAM Group, running their E- Commerce campaigns on Facebook and Google
- Raise their monthly sales from PKR 0.5 Million to PKR 8.2 Million over a span of 5 Months
- TOTAL Parco Pakistan: Managing their digital media buying on Facebook and Google
- Alezay PCC-A Kuwait-based E-Commerce platform selling Cell phones and related products; I manage their E- Commerce by running their Sales ads on Facebook and Google
- NOMAD Apparel - A newly launched brand mainly dealing in Sleek Street Sportswear apparel, I manage their E- Commerce campaigns on Facebook
- I Generated more than 300K Sales in their 1st month after Launch
- I am Managing clients' advertising budgets of thousands of dollars per month
- Planning, purchasing, monitoring, managing and refining direct responses to client's cost per lead, call and/or sale goals and income ratios
- Identify, evaluate and omm new media channe consider clien
- Ensure proper execution of media plans by monitoring buy/schedules
- Develop strategic media plans to meet the marketing objectives of our clients
- Oversee the strategic direction of the client's campaign budget
- Works with the creative team to develop ad concepts and effective messaging for campaigns
- Produce innovative recommendations to clients to drive additional investment and customer satisfaction and uphold our position as industry experts
- Hands-on working experience with Facebook Ads Manager, Google Ads and YouTube Pre-Rolls, along with direct publishers
- Hands-on experience setting up Paid Campaigns like PPC, CPM, Pre-Rolls, and Leads Generation at Google and Facebook
- ROI report sharing with the client along with detailed analysis
- Campaign reporting for invoice purposes
- Brands Worked With:
Manager Business Development & Media-Digital
MAD Digital Agency - Creative Junction (Pvt) Ltd
Lahore
10.2017 - 11.2018
- ACCA Pakistan: Handled its digital media buying on Facebook and Google for admission campaigns
- Virtual University of Pakistan: Handled its admissions campaigns for Fall and Summer on digital media platforms like Facebook, Google and Twitter
- Riphah International University: Handled its overall social media and managed its admissions campaign on Facebook and Google
- Happilac Paints: Handled digital media buying on Facebook and Google
- Run its campaign for branding and awareness purposes
- Pak Group Pak Estate: A real estate development company in Lahore, all its social media and digital media campaigns on Facebook and Google
- Population Department: Ran awareness campaigns of Population Welfare Department campaigns on the country's renowned publishers
- I was managing a team of 6 people with different JDs
- Hands-on experience setting up campaigns on social media like Facebook, Google AdWords, and YouTube
- Hands-on experience in analyzing data of web portals using Google Analytics, Quant Cast and Similarweb and using the same to prepare sales pitches
- Developing & Implementing digital strategies and media planning
- Locate and contact potential clients to offer digital advertising services
- Provide details to clients on how digital advertising will help promote their products and (or) services in the most effective way
- Prepare and deliver sales presentations to new and existing clients
- Research new development & trends in digital media and adopt them in preparing sales pitches
- Monitoring competition and customer feedback continuously and using market intelligence to review sales strategies, reporting the same to the CEO
- Brands Worked With:
Manager Business Development-Digital
TUNE.PK
Lahore
07.2015 - 09.2017
- Managing ad space sales of both Banners and Pre-Rolls for www.tune.pk across Pakistan
- Locate and contact potential clients to offer digital advertising services
- Explain to clients how digital advertising will help promote their products or services in the most effective way
- Provide clients with estimates of the costs of advertising products or services
- Handling Key Accounts and facilitating them in choosing the right amount of advertising on the portal
- Prepare and deliver sales presentations to new and existing clients
- Hands-on experience in analyzing data of web portals using Google Analytics, Quant Cast, and Similarweb and using the same to prepare sales pitches
- Hands-on experience setting up campaigns on social media like Facebook, Google Ad Sense, and YouTube
- Research new development & trends in digital media and adopt them in preparing sales pitches
- Developing & Implementing digital strategies and media planning
- Monitoring competition and customer feedback on an ongoing basis and using market intelligence to review sales strategies, reporting the same to the CEO
- Business reporting
Sales & Marketing Associate (Digital Assets)
Jang Group
Lahore
04.2008 - 07.2015
- Managing sales for Jang Group & GEO Television Network's digital assets
- Visiting clients and advertising agencies on a daily basis for PR purposes and making sales
- Campaign Execution & Monitoring
- Campaign Reporting and forwarding same to the clients after making a rational analysis
- Research new development & trends in digital media and adopting them in preparing sales pitches
- Implementing and developing digital strategies and media planning
- Monitoring competition and customer feedback on an ongoing basis and using market intelligence to review sales strategies, reporting the same to the RSH
- Client servicing
- Managing conflicts between the sales and operations teams and resolving them for the better execution of campaigns and smooth running of operations
- Involved in selling air time of FM Radio for a couple of years
- Responsible for regularly managing clients' media coverage of their product launches or functions
- Business reporting
Assistant Manager Distribution
Nirala Group
Lahore
10.2005 - 04.2008
- Ensuring timely and accurate delivery of company products other than sweets on time and as per business requirements
- Managing supply & demand chain for 25 branches (Lahore Region)
- Generating orders and forwarding the same to the production and store department to manufacture sweets and other items
- Business reporting
- Fleet Management of over 20 vehicles
Client Service Executive
Art Techniques (Pvt) Ltd
Lahore
01.2001 - 01.2002
- Marketing research for a different product
- Compiling results
Digital Advertising Specialist
IDP Education & IDP IELTS Pakistan
Lahore
06.2023
- Responsible of handling, planning & spending of approximately AUD 500,000/- yearly budget for both Student Placement (SP) & IELTS campaigns on Meta, Google, YouTube & LinkedIn
- Responsible for executing, and optimizing advertising campaigns on Meta, Google, YouTube & LinkedIn, to promote study abroad counseling services for The UK, The USA, Canada, Australia, New Zealand & Ireland to achieve maximize number of leads
- Develop and implement digital advertising strategies keeping in view of the KPIs of the campaign, allocation of optimized budgets on right platforms and right campaigns like Facebook, Instagram, Google & LinkedIn
- Conducting keyword research to identify relevant search terms that have high search volumes to drive leads and conversions
- Collaborate with creative teams to develop engaging and visually appealing ads creative that align with campaign goals and writing effective ad copies for Google Search Ads by adding relevant keywords for maximum optimization of ads
- Set and manage advertising budgets, making sure to allocate funds effectively to different campaigns and platforms
- Adjust budgets based on campaign performance; reallocating funds to high-performing campaigns and pausing or reducing spend on underperforming ones
- Set up tracking tools (e.g., Google Analytics, Facebook Pixel through Google Tag Manager) and to take more informed decisions about campaigns and their performance
- Continuously work on improving the conversion rate of ad campaigns to maximize the number of conversions
- Prepare and present regular reports on campaign performance, by using SAP, Power BI & OBIEE, and analyze the ROI of advertising campaigns to ensure they are meeting or exceeding the given targets
- Creation of UTMs to track campaign performance on GA4 and in SAP Cloud for Customer module
- Create deep links to divert traffic to respective city pages of IELTS booking website in Pakistan
- Use different social listening tools like Sprinklr, SEMRush, Keywords Tool to generate and measure engagements of the social media posts
- Student Placement (SP) & IELTS:
Education
Master in Business Administration - Marketing
University of Central Punjab
Lahore11.2012
Bachelor of Science - Maths, Stats, Physics
Forman Christian College
Lahore07.2001
High School Certificate - Pre-Engineering
Forman Christian College
Lahore01.1999
Secondary School Certificate - Matric
Divisional Public School Model Town
Lahore01.1997
Skills
- Campaign Management
- Social media advertising
- Google Analytics
- Media Buying
- Idea Brainstorming
- Decision-Making
- Consumer Surveys
- Client Presentation
- Work Planning and Prioritization
- Google Drive
- Critical Thinking
- Product Feature Promotion
- Originality and Creativity
- Creative Thinking
Timeline
Digital Advertising Specialist
IDP Education & IDP IELTS Pakistan
06.2023
Digital Marketing Manager
Punjab Group of Colleges
06.2021 - 06.2023
Sr. Digital Media Buyer-Digital
Creative Bugs
01.2019 - 06.2021
Manager Business Development & Media-Digital
MAD Digital Agency - Creative Junction (Pvt) Ltd
10.2017 - 11.2018
Manager Business Development-Digital
TUNE.PK
07.2015 - 09.2017
Sales & Marketing Associate (Digital Assets)
Jang Group
04.2008 - 07.2015
Assistant Manager Distribution
Nirala Group
10.2005 - 04.2008
Client Service Executive
Art Techniques (Pvt) Ltd
01.2001 - 01.2002
Master in Business Administration - Marketing
University of Central Punjab
Bachelor of Science - Maths, Stats, Physics
Forman Christian College
High School Certificate - Pre-Engineering
Forman Christian College
Secondary School Certificate - Matric
Divisional Public School Model Town
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