Mishwaz Shahid
Media Buying & Planing Head
Lahore
Summary
A dedicated professional who fully understands the importance of the Marketing & Communication department to any organization. Willingness to take on added responsibilities to meet team goals. Competent and organized individual able to work as part of a team and manage several priorities simultaneously. Possesses a positive attitude, strong work ethic, and a keen desire to learn and grow within a firm. Always treats people with respect and according to their individual needs.
Overview
10
10
years of professional experience
Work History
Media Buying & Planning Head
Chinab Advertising
1 2021 - Current
- Developed and executed media buying strategies to optimize advertising spend
- Negotiated with media vendors to secure advantageous contracts and rates
- Analyzed market trends and audience data to inform media planning decisions
- Managed a team of media buyers, ensuring timely and efficient campaign execution
- Monitored and reported on the performance of media campaigns, making adjustments as necessary
- Built and maintained strong relationships with clients and nationwide BTL (Below the Line) and ATL (Above the Line) agencies to enhance PR and business growth
- Designed campaigns and prepared presentations to effectively communicate strategies and recommendations to clients and internal stakeholders.
Media Buying and Planning Manager
Orbit Advertisers
07.2017 - 12.2020
- Analyzed how the brand is positioned in the market and developed targeted consumer insights
- Led the Creative Department for designing and copywriting
- Took brand ownership and provided vision, mission, goals, and strategies
- Measured and reported on the performance of all marketing campaigns
- Coached the team to maximize performance
- Monitored market trends, researched consumer markets, and competitors' activities to identify opportunities and key issues
- Planned and organized events, estimating and budgeting
- Planned digital campaigns and designed presentations
- Handled media buying and selling activities
- Managed CR activities and participated in team-building activities.
Services & Administration Manager
Lift Business Corporation
06.2015 - 06.2017
- Developed and implemented a services plan and managed all phases of the services cycle for forklifters
- Managed all technicians and analyzed sell-in and sell-out data
- Informed clients of suitable products, produced quotations, and managed nationwide service of forklifters
- Managed office administration work including evaluating systems and completing routine tasks
- Demonstrated increased knowledge of company products and equipment.
Creative Intern
Interlink Advertising Agency
01.2015 - 05.2015
- Identified category trends through social listening
- Supported full life cycle of agency pitches
- Updated and created cross-functional decks and presentations
- Managed social channel content strategy and calendars to drive engagement
- Worked with a creative team at Interlink Advertising Agency, gaining experience in creative writing.
Education
Mphill - Mass Communication
Superior University - Lahore
Master of Arts (M.A.) - Mass Communication
Superior University - Lahore
Bachelor of Arts (B.A.) - Journalism
Punjab University - Lahore
Skills
Print and Digital Media: Good
Media Buying: Excellent
Outdoor Media Expertise: Excellent
Brand Management: Very Good
Event Management: Very Good
Brand Awareness: Very Good
PR Management & Administration: Good
Microsoft Office
Problem-Solving
Computer Skills
Friendly, Positive Attitude
Teamwork and Collaboration
Languages
Urdu
Advanced
C1
English
Advanced
C1
Interests
Book reading
Travelling
Photography
Listening to Music
Timeline
Media Buying and Planning Manager
Orbit Advertisers
07.2017 - 12.2020
Services & Administration Manager
Lift Business Corporation
06.2015 - 06.2017
Creative Intern
Interlink Advertising Agency
01.2015 - 05.2015
Media Buying & Planning Head
Chinab Advertising
1 2021 - Current
Mphill - Mass Communication
Superior University - Lahore
Master of Arts (M.A.) - Mass Communication
Superior University - Lahore
Bachelor of Arts (B.A.) - Journalism
Punjab University - Lahore
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