Experienced in program and social media management for 5+ years. Skilled in monitoring and evaluation, financial record management, and project implementation. Proficient in video editing and social media promotion to increase outreach and engagement. Successful in growing social media accounts and improving project progress.
Overview
5
5
years of professional experience
Work History
Program Officer
Potohar Mental Health Association
Islamabad
10.2022 - Current
Plan, develop, and execute monitoring and evaluation (M&E) strategies and frameworks for projects and programs
Monitor project activities against set targets and milestones, and report on progress and challenges to project stakeholders
Transcription of interviews and extract themes from discussions conducted
Designing and implementing focus group discussions and trainings with disabled persons across Pakistan
Managed and monitored multiple social media platforms, including Facebook, Twitter, and Instagram
Monitor project activities against set targets and milestones, and report on progress and challenges to project stakeholders
Designing and implementing focus group discussions and trainings with disabled persons across Pakistan
Managed a content calendar to schedule and plan coverage of upcoming events and initiatives
Maintaining a database of event photos, videos, and other multimedia assets for future use and archival purposes.
Managed live social media coverage of all events and conferences showcasing organization's involvement and commitment to professional development.
Social Media Manager
Bedari
Islamabad
10.2020 - 03.2021
Editing videos of the beneficiaries
Developed and implement social media strategies to increase engagement and reach with target audiences
Created content for various social media platforms, including Facebook, Twitter, Instagra
Tracked and analyzed social media metrics to measure the effectiveness of campaigns and inform future strategies
Social Media Coordinator
Indus Cultural Forum
Islamabad
02.2019 - 02.2021
Managed social media accounts for Mother Languages Festival at Indus Cultural Forum for 3 years
Assisted with onsite social media coverage during the festival, including live updates and behind-the-scenes content.
Managed and curated content for social media accounts
Lead a team of Social Media Volunteers to cover the event
Education
Bachelor of Science - Psychology
Quaid - I -Azam University
Islamabad
10-2022
Skills
Content Development
Analytics and Reporting
Problem-Solving
Social Media Management
Networking and Relationship Building
Teamwork and Collaboration
Photo and Video Editing
Decision-Making
Interpersonal Communication
Analytical Thinking
Accomplishments
Completed an online international course on “The science of well-being” by YALE University.
Organized Peace festival 2021 at Quaid - i - Azam University with support of Dramatic Club Society
Been a member of Six Months Mentorship program organized by Commonwealth of learning to empower young girls. The key learnings were:
Leadership Roles using gender lens
Communication skills
Decision making skills
Problem solving skills using gender lens
Creative Thinking
Workshops and Certifications
Workshop conducted by National Institute of Psychology around “Managing Trauma Through Emotional Freedom Technique” on 09/01/22.
Workshop conducted by National Institute of Psychology around “Tap into the power of emotions: secret to success at work and beyond” on 06/23/22
Workshop conducted by National Institute of Psychology around “IFAD-Mapping – A Mindfulness Based Intervention to Promote Self -Regulation”
Workshop conducted by VSO around “Social Inclusion and Gender” from 01/27/20 to 01/29/20 in Islamabad
Training Workshop on Human rights and advocacy for Civil Society Groups
Volunteer Experience
I have been volunteering my services to arrange the following events:
Play to Vote”, a women football tournament by Bedari from May 8 to May 10 in Islamabad Sports Complex.
Dialogue between Parliamentarians and Civil Society” organized by Bedari regarding Pro Women Laws in December 2017.
Mother Languages Festival” organized by Indus Cultural Forum every year in February at Lok Virsa. I volunteered for these 2 days festival for assisting the publicity through social media accounts during the festivals for the last 2 years.
Languages
Urdu
First Language
English
Proficient (C2)
C2
Punjabi
Advanced (C1)
C1
Tool Expertise
Microsoft Office
Adobe
Canva
SPSS
References
References available upon request.
Timeline
Program Officer
Potohar Mental Health Association
10.2022 - Current
Social Media Manager
Bedari
10.2020 - 03.2021
Social Media Coordinator
Indus Cultural Forum
02.2019 - 02.2021
Bachelor of Science - Psychology
Quaid - I -Azam University
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