Mirza Muhammad Mursaleen
Digital Marketing & SMM Specialist |
JHELUM
Summary
Results-driven Social Media Marketing Executive with over 3 years of experience in strategy, content creation, community management, and digital campaigns. Delivered measurable growth for clients in real estate, car showrooms, restaurants, hospitals, and e-commerce via targeted organic and paid strategies. Certified in digital marketing, social media, AI tools, and more. Super fluent in English (PTE 57 ≈ IELTS 6.5). Currently pursuing the 4-year Bachelor of Business & Information Technology (BBIT) from Virtual University of Pakistan—a comprehensive program blending business acumen with IT skills to solve business problems, support decisions, and excel in advanced digital and tech-enabled roles.
Overview
5
5
years of professional experience
9
9
Certifications
2
2
Languages
Work History
Freelance Social Media Marketing Specialist
Various Clients
01.2021 - Current
- - Developed custom strategies, content calendars, graphics, and ad campaigns for 10+ clients, increasing inquiries, sales, and brand visibility.
- - Managed community engagement, reputation, customer responses, and crisis handling to strengthen online presence.
- - Tracked performance with analytics tools to refine tactics and demonstrate clear ROI.
- (Real Estate, Car Showrooms, Restaurants, Hospitals, E-commerce)
- [Overlapping with office role]
Social Media Marketing & Management Executive
ETech Productions
01.2023 - 01.2025
- - Led full-cycle social media management and marketing campaigns for multiple clients, boosting follower growth, engagement rates, and conversions using targeted content and ads.
- - Created, scheduled, and optimized posts on Facebook, Instagram, and other platforms; managed Meta Ads to meet business goals.
- - Analyzed metrics (insights, ROI) and delivered data-driven recommendations for ongoing optimization.
- [Office-based full-time role]
Education
Bachelor of Business & Information Technology - BBIT
Virtual University of Pakistan
Islamabad, PakistanFSc - Intermediate
Aspire College
Jhelum01-2022
Matric - Secondary School Certificate
The Knowledge School
Jhelum01-2018
Skills
- Social Media & Digital Marketing: Facebook/Instagram Ads, Meta Business Suite, Content Strategy, Copywriting, Community Management, Lead Generation, Analytics
- Tools: Canva, Hootsuite/Buffer, Google Analytics, Facebook Ads Manager
- Emerging Tech: Generative AI, AI in Business/Marketing
- Business & IT: Microsoft Office 365, Basic SEO, Digital Problem-Solving
- Soft Skills: Client Communication, Campaign Planning, Team Collaboration
- Languages: English (Super fluent – Speaking & Writing), Urdu (Native)
Certification
- Certification in Digital Marketing – ACT
Timeline
Social Media Marketing & Management Executive
ETech Productions
01.2023 - 01.2025
Freelance Social Media Marketing Specialist
Various Clients
01.2021 - Current
FSc - Intermediate
Aspire College
Matric - Secondary School Certificate
The Knowledge School
Bachelor of Business & Information Technology - BBIT
Virtual University of Pakistan