Mir Waseem Iqbal
Amazon PPC Expert
Gilgit
Summary
Results-driven Amazon PPC professional with extensive experience in managing and optimizing PPC campaigns. Proven track record of developing effective strategies that increase sales, traffic and improve conversion rates. Known for strong collaboration skills and adaptability in dynamic environments, excelling in keyword research and PPC management.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Amazon PPC Expert
Scale Fortune
07.2022 - Current
- Managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for multiple Amazon seller accounts across US, UK, and EU marketplaces.
- Conducted in-depth keyword research, competitor analysis, and market trends to develop high-performing PPC strategies.
- Created and optimized advertising campaigns to increase product visibility, sales velocity, and organic ranking.
- Performed regular PPC audits to identify wasted spend, negative keywords, underperforming campaigns, and scaling opportunities.
- A/B tested campaign types, targeting options, and bidding strategies to improve CTR and conversion rates.
- Monitored key performance metrics (ACoS, TACoS, ROAS, CVR) and delivered detailed performance reports with actionable insights.
- Collaborated with listing optimization and creative teams to ensure high-converting content aligns with ad strategy.
- Applied dayparting, placement adjustments, and budget allocation based on real-time performance data.
- Scaled campaigns based on seasonal trends, Prime Day, BFCM, and product lifecycle stages.
- Performed detailed audits of product listings and advertising campaigns to identify optimization opportunities, reduce wasted ad spend, and align listings with advertising strategy for maximum conversion.
- Utilized Search Term Reports (STR) and Search Query Performance (SQP) data to uncover high-converting keywords, refine targeting, and develop data-driven PPC strategies to boost visibility and sales.
- Generated and shared clear, actionable performance reports on a weekly and monthly basis, highlighting key metrics (ACoS, TACoS, CTR, CVR), budget utilization, campaign improvements, and strategic recommendations for ongoing success.
Education
Bachelor's - Accounting And Finance
University of Management & Technology
Lahore, Punjab, Pakistan 04.2001 -
No Degree - Undergraduate Cultural Exchange Program
Otero Junior College
La Junta Colorado, USA 04.2001 -
Skills
- Amazon Advertising Console
- Sponsored Ads (SP, SB, SD)
- PPC Campaign Management
- Search Term Report (STR) & SQP Analysis
- Keyword Research & Optimization
- ACoS & TACoS Reduction
- PPC & Listing Audit
- Negative Keywords & Bid Optimization
- Excel Data Analysis (Pivot Tables, Lookups)
- Helium 10, Data Rova, Scale Insights
- Performance Reporting
Certification
Amazon Sponsored Ads Advanced Certification, Amazon Ads Academy
Timeline
Amazon PPC Expert
Scale Fortune
07.2022 - Current
Bachelor's - Accounting And Finance
University of Management & Technology
04.2001 -
No Degree - Undergraduate Cultural Exchange Program
Otero Junior College
04.2001 -
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