Mijwad Subhani
Digital Media Professional
Lahore
Summary
Adept at elevating brand visibility and engagement, I spearheaded dynamic digital marketing campaigns at Electrifying Commerce, achieving significant ROI improvements. Expert in SEO optimization and known for exceptional teamwork, my strategies consistently enhance online presence and audience loyalty. Creative Social Media Manager experienced in managing social media programs across multiple consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills. Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Digital Media Manager (DMM)
Electrifying Commerce
01.2020 - Current
- Launched successful paid search campaigns using targeted keyword research and bidding strategies.
- Managed video production projects from concept development through post-production editing for high-quality multimedia content delivery.
- Conducted thorough market research to inform content strategy and enhance competitive positioning in the industry.
- Implemented data-driven strategies to refine targeting and improve overall campaign performance.
- Optimized website content for improved search engine rankings and increased organic traffic.
- Managed social media channels to drive engagement, expand audience reach, and foster brand loyalty.
- Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
- Implemented data-driven strategies to refine targeting and improve overall campaign performance
Social Media Manager
Patriot Apparels USA
03.2023 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
Digital Marketing Manager
Romoss Mart USA
05.2023 - 06.2024
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
Ecommerce Marketing Manager
Esso Online UK
02.2023 - 06.2023
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Developed engaging content for the company's blog, social media platforms, and paid advertisements.
- Utilized Google AdWords and Facebook Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on the website.
- Optimized website performance for improved customer experience and higher conversion rates.
Digital Marketing Manager
AT Traders USA
08.2023 - 02.2024
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
NLE Head
Total Media Network (Express News)
11.2007 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
Education
Digital Marketing Specialist - Digital Marketing
IDM Pakistan
Karachi, Sindh, Pakistan 04.2001 -
Master of Science - Web Development
Premier Collage (Post Graduate)
Lahore, Punjab, Pakistan 04.2001 -
MBA - Marketing Management And Research
Collage of Business Administration
Lahore, Punjab, Pakistan 04.2001 -
Associate of Science - Computer Science
Forman Cristian Collage
Lahore, Punjab, Pakistan 04.2001 -
Skills
Social Media Management
Content Creation
Photo and Video Editing
Social Media Strategy
Digital Media
Facebook, Instagram, LinkedIn
Brand Promotion
Social Media and Promotions
Campaign Management
Brand Awareness
Analytics and Reporting
Teamwork and Collaboration
SEO Optimization
Promotional Campaigns
Audience Analysis
Positive Attitude
Certification
IDM Pakistan
Timeline
IDM Pakistan
01-2024
Digital Marketing Manager
AT Traders USA
08.2023 - 02.2024
Digital Marketing Manager
Romoss Mart USA
05.2023 - 06.2024
Social Media Manager
Patriot Apparels USA
03.2023 - Current
Ecommerce Marketing Manager
Esso Online UK
02.2023 - 06.2023
Digital Media Manager (DMM)
Electrifying Commerce
01.2020 - Current
NLE Head
Total Media Network (Express News)
11.2007 - Current
Digital Marketing Specialist - Digital Marketing
IDM Pakistan
04.2001 -
Master of Science - Web Development
Premier Collage (Post Graduate)
04.2001 -
MBA - Marketing Management And Research
Collage of Business Administration
04.2001 -
Associate of Science - Computer Science
Forman Cristian Collage
04.2001 -
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